Disney’s ‘Avengers: Endgame’ smashes China opening day record

Above, inside the Los Angeles World Premiere of Marvel Studios’ “Avengers: Endgame” at the Los Angeles Convention Center on April 23, 2019 in Los Angeles, California. (Getty Images for Disney/AFP)
Updated 25 April 2019
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Disney’s ‘Avengers: Endgame’ smashes China opening day record

  • Sets opening-day record with estimated $107.2 million in ticket sales
  • Premiere tickets selling for hefty premium on gray market

LOS ANGELES/BEIJING: Marvel superhero movie “Avengers: Endgame” set an opening-day record in China with an estimated $107.2 million in ticket sales, distributor Walt Disney Co. said.
The movie, the final chapter of a story told across 22 Marvel films featuring popular characters such as Iron Man, Thor and Black Widow, smashed many records to become China’s highest grossing foreign movie on first day when it was released on Wednesday, two days before its US screening.
The movie, also the fastest to hit the 500 million-yuan mark in ticket sales, dominated cinemas across China on Wednesday, totaling more than 80 percent of all screenings.
Some premiere tickets were so coveted that they were being sold on the gray market for more than 500 yuan ($74.14), versus an average of 60 yuan across cinemas nationwide.
“Ticket sales in China are estimated to reach 3 billion yuan,” said Wu Jian, an analyst with Alibaba Pictures
“The success can be attributable to the nearly 20 Marvel movies over the past 11 years. From that, the Marvel franchise has built up and retained a lot of Chinese fans.”
Brokerage Great Wall Securities said in a research note that the final ticketing sales of “Avengers: Endgame” could be as high as 4.8 billion yuan, which would make it the second best-performing movie in China after Wolf Warrior 2.
It would also be double of what its last sequel, “Avengers: Infinity War,” made in the country — 2.4 billion yuan in 2018.
In addition, the movie could be a boost to China’s motion pictures market amid Chinese consumers’ waning interest in going to cinemas this year, analysts said.
Total first-quarter box office takings in China is currently down 8 percent on year, despite strong performance from Chinese-made sci-fi movie “The Wandering Earth” and help from the recent Chinese New Year holiday.
Movie box office revenue in China rose 9 percent last year to 61 billion yuan, slower versus the previous year, as the government cracked down on tax evasion in the industry and tightened rules on content.
The early screening has also created a lot of buzz on Chinese social media, which some fans cautioning others against posting spoilers.
“But with people paying more than 200 yuan to watch the movie at midnight, what do you expect them to do if they don’t post spoilers to show off?” joked one commentator on Weibo, China’s version of Twitter.


Mo Salah’s wife: Egyptian women’s icon who shuns limelight

Updated 18 September 2019

Mo Salah’s wife: Egyptian women’s icon who shuns limelight

  • Salah prefers to keep his private life in general away from the glare of the media

CAIRO: Magi Sadeq, 25, is known for keeping a low profile in the media compared to the wives of other footballers. 

The wife of Liverpool and Egypt star Mohamed Salah has become something of a celebrity in her own right after appearing with her husband while maintaining a conservative look.

Salah prefers to keep his private life in general away from the glare of the media, but sometimes there is no escaping the spotlight for his wife and daughter.

Sadeq appeared with her husband at celebrations held by the Confederation of African Football when Salah won the African Player of the Year award. She also appeared with their daughter Makka during celebrations marking Salah’s winning of the Premier League Golden Boot award, and after Liverpool won the 2019 UEFA Champions League.

Sadeq was born and raised in Nagrig, a village in Gharbia where Salah was also born. It is the same place where they like to spend their holidays and special occasions whenever they have the chance.

FASTFACT

Sadeq appeared with her husband at celebrations held by the Confederation of African Football when Salah won the African Player of the Year award.

She has a twin sister, Mohab, and two other sisters, Mahy and Miram. Their parents were both teachers at Mohamed Eyad Al-Tantawi School, where she met the future Egyptian international.

Sadeq, who maintains a simple lifestyle, fell in love with Salah 10 years before they married. Their love story was the talk of the town where they lived.

They were married in 2013 as the player started taking his first steps in Europe with Swiss football club Basel. They married when he returned home for his first holiday.  

She keeps her husband connected to his rural roots. She doesn’t have any social media accounts, and unlike other footballer’s wives, she is not interested in appearance and makeup. She prefers to wear body-covering conservative clothes.

Sadeq and her twin sister both obtained their degrees in biotechnology from Alexandria University. She is responsible for her husband’s charity work in Egypt. Her neighbors say that she helps in buying the necessary home appliances and other needs of newly married couples. She also supervises charity work and regularly attends the special events staged by her village even though she has been made busier after her husband joined Liverpool.

Salah once said of his wife: “I am unfair to Magi as I give her the least of my time due to the nature of my work. I would like to thank her for her support and for being in my life.”