Go from sunset to suhoor with Serb Studio

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Serb Studio’s entire Ramadan collection is available for purchase via its online store, serbstudio.com, throughout the Holy Month. (Supplied))
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Serb Studio’s Ramadan/Eid 2019 collection. (Supplied)
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Serb Studio’s entire Ramadan collection is available for purchase via its online store, serbstudio.com, throughout the Holy Month. (Supplied))
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Serb Studio’s Ramadan/Eid 2019 collection. (Supplied)
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Serb Studio’s entire Ramadan collection is available for purchase via its online store, serbstudio.com, throughout the Holy Month. (Supplied))
Updated 06 May 2019

Go from sunset to suhoor with Serb Studio

  • Serb Studio was founded by Emirati siblings Noor, Sarah and Budoor Al-Khaja

DUBAI: You may not have heard of Serb Studio yet, but the modest fashion brand has already dressed famous YouTuber Haifa Beseisso — the Palestinian-American force behind “Fly with Haifa” — as well as Saudi-born Lujain Abulfaraj, co-founder and designer of Twothirds Design Studio. One of its outfits has also been spotted on UAE-based modest fashion influencer Saufeeya Bint Goodson (aka @saufeeya). Both Beseisso and Goodson have nearly half a million followers each on Instagram alone. That’s pretty good going for a label that debuted exactly a year ago last May.

You may be wondering what the label’s secret to its excellent exposure is, despite having only launched in 2018. Well, there’s no doubt an element of women supporting other women — Serb Studio was founded by Emirati siblings Noor, Sarah and Budoor Al-Khaja. But above all that, the designs are simple, elegant and beautiful, with clean cuts that suit any silhouette.

This clean trend continues in Serb Studio’s Ramadan/Eid 2019 collection, which the sisters say presents their “signature clean cut designs, with new touches of delicate embroidery.”

Taking inspiration from the trends of the Spring/Summer 2019 season, the sisters have combined the cuts with bold, colourful tones to create pieces that are “contemporary, culturally conscious yet timeless (and) that exude calm confidence.” Add to that Moroccan-style embroidery and you’re left with a spectacular line of abayas, dresses, kaftans, trousers and more. We’re sure we’ve spotted a cape or two in there too.

Dress for the occasion

The beauty of these pieces is that they are extremely versatile. You can go from sunset to suhoor quite easily, and the free-flowing material will leave you feeling comfortable throughout the evening. Highlights include a striking embellished kaftan, offered in a colour palette of red, metallic, copper, teal, white or black. While the pieces make for a great outfit for a special occasion, some of them can also be dressed down for work engagements.

It’s exciting to see where this new label is headed, as the Al-Khaja sisters no doubt have a bright future ahead of them. Not only can we see them appearing at local events such as Dubai Modest Fashion Week, they have the potential to gain exposure beyond the Gulf too.

“Serb Studio’s collection truly brings out the finest in a woman, making her look and feel empowered and confident in every piece,” the designers said in a statement, adding that the Dubai-based studio specialises in “of-the-moment modest clothing, crafted using exceptional and exquisite textiles that exude quality (and) modernity.

“Serb Studio’s take lends women a novel perspective on modest clothing, with its trendy kaftans, modern formal wear, evening abayas and comfortable travel wear.”

Serb Studio’s entire Ramadan collection is available for purchase via its online store, serbstudio.com, throughout the Holy Month.


Yara Shahidi glows on NAACP Image Awards red carpet

The US actress was nominated for an NAACP award for her role in “Grown-ish.” (Getty)
Updated 23 February 2020

Yara Shahidi glows on NAACP Image Awards red carpet

DUBAI: On Saturday night, A-listers descended upon the Pasadena Civic Auditorium in Pasadena, California, for the 51st annual NAACP Image Awards. Among the stars in attendance was US actress and activist Yara Shahidi, who was nominated for the Best Actress in a Comedy Series award for her role in “Grown-ish.” While the 20-year-old didn’t take home the prize — the accolade went to her “Black-ish” co-star Tracee Ellis Ross — Shahidi was a major winner when it came to her scene-stealing red carpet look.

The US-Iranian actress stepped out wearing a mint green satin minidress covered in embellishments by Gucci and a pair of chunky metallic leather platform sandals, also from the Italian house.

As for her beauty look, Shahidi decided to embrace her natural curls on the red carpet. Glowy skin, brushed up brows, a feline flick of liquid eyeliner and a swipe of reflective gloss rendered her makeup look complete.  

The US-Iranian actress stepped out wearing a mint green satin minidress covered in embellishments by Gucci. (Getty)

Other stars who turned heads at the annual awards ceremony include “9-1-1” actress Angela Bassett who accepted the NAACP Image Award for Outstanding Actress in a Drama Series award wearing a mint-colored, structured evening gown by Lebanese couture duo Azzi & Osta. The dress featured a waist-cinching belt with an asymmetric neckline and was accessorized with a matching emerald-green clutch and drop earrings.

Other winners on the night included singer Lizzo, who was named the Entertainer of the Year, and “Just Mercy,” which won the Best Motion Picture award, while its lead actor Michael B. Fox nabbed the Best Actor trophy and its secondary star Jamie Foxx won the Best Supporting Actor prize at the awards ceremony that recognizes entertainers of color.

Angela Bassett accepted the NAACP Image Award for Outstanding Actress in a Drama Series award wearing a dress from Azzi & Osta. (AFP)

Jordan won for his role as a crusading defense attorney in the film, while Foxx won for his portrayal of the wrongly convicted man he fought for.

Elsewhere, Lupita Nyong’o won the Best Actress in a Film prize for her role in “Us,” and 15-year Marsai Martin won the Best Supporting Actress award for her role in “Little” over superstar names including Jennifer Lopez, Janelle Monáe and Octavia Spencer.

Meanwhile, singer-turned-beauty-mogul Rihanna received the NAACP President’s Award for Special Achievement and Distinguished Public Service. She called for racial, religious and cultural unity during her acceptance speech. “If there’s anything that I’ve learned, it’s that we can only fix this world together,” she stated, adding: “We can’t do it divided.”