‘Walk with a statement:’ The Nou Project announces new sneaker designs

The Nou Project worked with artists who customized the shoes with their work. (Supplied)
Updated 25 May 2019

‘Walk with a statement:’ The Nou Project announces new sneaker designs

  • The re-design came in three new colorways: Grey, burgundy and navy
  • The Nou Project was launched with the aim to broaden the way art is consumed and support emerging artists by providing them with a platform to gain recognition

DUBAI: Tucked away in Dubai’s artistic and cultural Alserkal Avenue, Saudi brand The Nou Project announced the latest re-design of its classic sneakers — the all-new ultra-low tops.

In a one-night only pop up in KAVE café, the brand’s founder, Nour Al-Tamimi, and co-designer, Basma Chidiac, announced the re-design that came in three new colorways: Grey, burgundy and navy.

“We want people to be able to walk with a statement,” Al-Tamimi told Arab News as she showed off her previous collections.

The pop up featured a 50 percent discount on all pairs, as well as two artists and a calligrapher available for buyers to customize any of the newly-bought sneakers. Tables topped with board games lined the space, while popcorn and cotton candy was also handed out­ to attendees.

With an environmental and sustainable mindset, the duo has invested heavily in the use of Micro Fiber material, which is also known as “Vegan Leather,” instead of actual leather. They are already known for their recycled rubber soles, a unique calling card for the edgy, homegrown brand.

Reported as the Kingdom’s first major sneaker brand, Al-Tamimi had no idea she would find such success when she started out.

“I had no idea this would become my life today,” Al-Tamimi said in a previous interview. “It’s exciting to be the first Saudi sneaker brand — that’s a milestone in itself.”

The Nou Project was launched with the aim to broaden the way art is consumed and support emerging artists by providing them with a platform to gain recognition — some of their sneakers feature striking and often thought-provoking artwork.

The new designs were created in collaboration with artists Nika Fontaine, Baron Von Fancy and Franz Klainsek who designed each pair with their unique style, ranging from street art to digital image manipulation and pop art.


Art Dubai 2020: Why the Mideast’s leading art fair is turning to Africa 

An example of work by Kenyan artist Longinos Nagila, whose art will be at Art Dubai 2020. (Supplied) 
Updated 16 min 37 sec ago

Art Dubai 2020: Why the Mideast’s leading art fair is turning to Africa 

  • The artworks feature a selection of 55 galleries that aim to further the fair’s focus on expanding conversations beyond traditional art production centers
  • The 2020 edition will include 21 first-time exhibitors from Nigeria, Sudan and Vietnam

DUBAI: Art Dubai returns for its 14th edition in from March 25-28, 2020, with a fair that continues to build off Dubai’s pivotal location between South Asia, East Africa, and the Gulf, bringing together global perspectives from geographies often overlooked in the realm of international contemporary art. Next year’s edition presents 90 galleries from 38 countries, including 21 first-time exhibitors from Nigeria, Sudan and Vietnam.

Artist Hamra Abbas will present her work at the gallery. (Supplied) 

Artworks will be displayed across four gallery sections, including Art Dubai Contemporary, featuring a selection of 55 galleries that aim to further the fair’s focus on expanding conversations beyond traditional art production centers; Residents, curated by Johannesburg-based Kabelo Malatsie, which will focus on the African continent; Art Dubai Modern, curated by Sam Bardaouil and Till Fellrath presenting solo presentations by modern masters from the MENASA region; and Bawwaba, which means “gateway” in Arabic and is curated by Mumbai-based curator Nancy Adajania and showcases solo presentations by artists from, based in, and or focused on projects about the Middle East, Africa, Central, South and Southeast Asia and Latin America.

All eyes are on contemporary art from Africa and Art Dubai’s new focus for its Residents section, which showcases solo presentations from invited galleries whose artists have partaken in a UAE-based art residency, further affirms this statement. “The curatorial intervention in this year’s Residents will be looking at geometry and pattern,” Malatsie told Arab News. “Our perception of the world follows a logic that is learnt through various institutional and societal norms. The curatorial intervention will use institutional and individual norms to make biases and learnt perceptions visible to those coming to the exhibition.”

Grosvenor Gallery will be at Art Dubai. (Supplied)

This year, Residents will feature presentations of African Masters positioned alongside emerging artists from across the continent, including Egypt, Ghana, Kenya, Morocco, Mozambique, South Africa and Sudan. The section will include London and Addis Ababa-based Addis Fine Art, exhibiting the work of Ethiopian artist Daniela Yohannes, Circle Art Gallery from Nairobi featuring the work of Kenyan artist Longinos Nagila, Accra-based Gallery 1957 presenting the work of Ghanaian artist Gideon Appah and SMAC with branches in Johannesburg, Cape Town and Stellenbosch, featuring the work of Wallen Mapondera from Zimbabwe amongst others.

“There is a natural progression in representation of art from the African continent at Art Dubai,” said Pablo del Val, the fair’s artistic director, to Arab News. “There are cultural and aesthetic connections that reflect in local social sensibilities and ideas and a significant community of African collectors based in Dubai. These relationships ensure that the art is contextualized, making it more powerful than if art from Africa were treated as an exception.”