‘Walk with a statement:’ The Nou Project announces new sneaker designs

The Nou Project worked with artists who customized the shoes with their work. (Supplied)
Updated 25 May 2019

‘Walk with a statement:’ The Nou Project announces new sneaker designs

  • The re-design came in three new colorways: Grey, burgundy and navy
  • The Nou Project was launched with the aim to broaden the way art is consumed and support emerging artists by providing them with a platform to gain recognition

DUBAI: Tucked away in Dubai’s artistic and cultural Alserkal Avenue, Saudi brand The Nou Project announced the latest re-design of its classic sneakers — the all-new ultra-low tops.

In a one-night only pop up in KAVE café, the brand’s founder, Nour Al-Tamimi, and co-designer, Basma Chidiac, announced the re-design that came in three new colorways: Grey, burgundy and navy.

“We want people to be able to walk with a statement,” Al-Tamimi told Arab News as she showed off her previous collections.

The pop up featured a 50 percent discount on all pairs, as well as two artists and a calligrapher available for buyers to customize any of the newly-bought sneakers. Tables topped with board games lined the space, while popcorn and cotton candy was also handed out­ to attendees.

With an environmental and sustainable mindset, the duo has invested heavily in the use of Micro Fiber material, which is also known as “Vegan Leather,” instead of actual leather. They are already known for their recycled rubber soles, a unique calling card for the edgy, homegrown brand.

Reported as the Kingdom’s first major sneaker brand, Al-Tamimi had no idea she would find such success when she started out.

“I had no idea this would become my life today,” Al-Tamimi said in a previous interview. “It’s exciting to be the first Saudi sneaker brand — that’s a milestone in itself.”

The Nou Project was launched with the aim to broaden the way art is consumed and support emerging artists by providing them with a platform to gain recognition — some of their sneakers feature striking and often thought-provoking artwork.

The new designs were created in collaboration with artists Nika Fontaine, Baron Von Fancy and Franz Klainsek who designed each pair with their unique style, ranging from street art to digital image manipulation and pop art.


Elvis Presley’s only grandson dies aged 27

Updated 13 July 2020

Elvis Presley’s only grandson dies aged 27

LOS ANGELES: A little-known member of one of rock ‘n’ roll music’s royal families, Benjamin Keough, grandson of the late Elvis Presley and only son of the “The King’s” daughter, Lisa Marie Presley, has died aged 27, her spokesman said on Sunday.

There was no immediate word from authorities on the circumstances or timing of Keough’s death. The Los Angeles County coroner’s office confirmed only that the death of an individual of his name and age was under investigation.

Citing unnamed law enforcement sources, celebrity news website TMZ said Keough had taken his own life on Sunday in Calabasas, California, a community northwest of Los Angeles. That information could not be independently verified.

Keough was the younger of the two children Lisa Marie Presley had by her first husband, musician Danny Keough, before their divorce in 1994. The other is actress Riley Keough, 31.

Presley, 52, singer-songwriter in her own right, also has twin 11-year-old daughters with her fourth husband, musician-producer Michael Lockwood, whom she wed in 2006 after two brief marriages, to pop star Michael Jackson and actor Nicolas Cage.

She is the only offspring of rock pioneer Presley, by his marriage to actress Priscilla Presley.

Lisa Marie Presley’s only son, who kept a low public profile, bore an uncanny resemblance to his grandfather, widely acclaimed as the “King of Rock ‘n’ Roll,” who died in 1977.

 
 
 
 
 
 
 
 
 
 
 
 
 

Flashback!!!! Backstage with Ben @opry on

A post shared by Lisa Marie Presley (@lisampresley) on

“She is completely heartbroken, inconsolable and beyond devastated, but trying to stay strong for her 11-year-old twins and her oldest daughter Riley,” Roger Widynowksi, a spokesman for Lisa Marie Presley’s manager, said in a statement.

“She adored that boy. He was the love of her life.”

Her close relationship to her son, whose middle name was Storm, was reported to have inspired the title track she wrote for her third album, “Storm & Grace,” released in 2012.

One of the last times he was seen in public with the family, according to TMZ, was during a vigil at Graceland for the 40th anniversary of Elvis Presley’s death.

Benjamin Keough was himself a musician who struck a record deal and had earned a couple of acting credits in his burgeoning career, TMZ added.