Nobu, Salt Bae’s steakhouse to open pop-ups for Jeddah Season

Italian restaurant Signor Sassi will be bringing their cuisine to Saudi Arabia for the first time. (Photo/Supplied)
Updated 29 May 2019

Nobu, Salt Bae’s steakhouse to open pop-ups for Jeddah Season

  • Sharqiah Season, in the Kingdom’s Eastern Province, attracted more than 700,000 visitors over 17 days

RIYADH: Three international names from the restaurant world are to open pop-ups for Jeddah Season, which starts June 1.
Nobu, Signor Sassi and Nusr-Et, the steakhouse that gave rise to the viral sensation Salt Bae, have signed up for the event, which is the fourth of 11 such festivals across the Kingdom and runs until July 31.
Nobuyuki Matsuhisa, better known as Nobu, is a Japanese celebrity chef and restaurateur with 10 hotels and more than 40 restaurants worldwide.
He is known for his Japanese-Peruvian fusion cuisine, while his signature dish of black cod in miso has made him a top choice for the A-list. He has restaurants in Doha, Dubai, and a hotel in Riyadh.
Signor Sassi, in London’s Knightsbridge, is popular with diners craving traditional Italian fare served in a fun and glitzy setting. There is a second Signor Sassi in Kuwait City.
Steakhouse Nusr-Et has been a success since 2010, when it first opened, but it shot to global fame when the chain’s owner Nusret Gökçe went viral for the flamboyant way he cut up a steak and sprinkled it with salt. Nusr-Et restaurants can be found in New York and Doha.
The three pop-ups will be open for around 45 days.


• Kingdom holding 11 festivals in 2019.

• Jeddah Season will run for two months.

Details of Jeddah Season have yet to be published, but past seasons offer a taste of what people can look forward to: Concerts, circuses, open-air markets, fairs, sporting events and lots of dining options.
Sharqiah Season, in the Kingdom’s Eastern Province, attracted more than 700,000 visitors over 17 days. It featured 83 events covering culture, education, entertainment and sport. It attracted international music artists such as Akon and French Montana and spanned nine cities in the province. The season also hosted food trucks from Al-Baik, bringing the western province’s beloved fried chicken outlet to the east for the first time.
The two trucks, which were parked in Jubail’s Marine Young Park, saw customers traveling from all over the province to get a bite of Al-Baik.  There were long lines up until closing day, with people booing and crying out in frustration when the trucks finally shuttered at the end of the pop-up’s duration. 
The seasons are an initiative from the Saudi Commission for Tourism and National Heritage, the General Entertainment Authority, the General Culture Authority and the General Sports Authority.

Misk Initiatives Center signs 12 deals to develop youth talent

Updated 15 November 2019

Misk Initiatives Center signs 12 deals to develop youth talent

  • MoUs with top firms such as Chinese tech giant Huawei, French oil major Total open new opportunities

RIYADH: The Prince Mohammed bin Salman’s Foundation Misk Initiatives Center has signed 12 memorandums of understanding (MoU) on the sidelines of the Misk Global Forum in Riyadh with local and international companies to support and develop youth talent.

Among the companies were the Chinese tech giant Huawei, the French oil firm Total, the Emirati Federal Youth Authority, and the Ministry of Economy and Planning.

The agreements stipulated joint work between the two parties in the fields of talent development in Saudi Arabia and information and communications technology, in accordance with the National Transformation Program 2020 and the Kingdom’s Vision 2030. 

This initiative aims to find ways of cooperation and employment opportunities between the two parties.

The MoU signed between the center and the Emirati Federal Youth Authority provides for the enhancement of joint cooperation in support of youth. 

The two parties will seek to discuss future cooperation, to build a strategic partnership between the two parties in exploring potential cooperative opportunities and setting a framework for such cooperation, in addition to organizing the exchange of technologies and innovations through the joint organization of courses, forums and workshops.

The MoU aims at creating a specialized scientific dialogue between the two parties, conducting joint research at the institutes in the field of entrepreneurship and the skills of the future, considering launching joint initiatives, and examining the possibilities of cooperative programs based on the extensive experience of Misk and the Federal Youth Authority.

Misk’s Initiatives Center agreement with Total will promote joint cooperation, find training opportunities for Saudi talent at the company’s headquarters and facilities, and cooperate on educational programs that support entrepreneurship and an ecosystem for startup companies, especially in the fields of energy and technology.

The Misk Global Forum also witnessed the signing of a MoU with “Hub71” to promote learning and leadership among Saudi youth, and enhance opportunities for joint collaboration, in addition to two MoUs with 500 startups and seed stars “to promote joint cooperation between the two parties, to develop and grow the business of startups and provide them with the necessary

Misk also signed a MoU with the Public Institution for Education and Global Leadership to promote joint cooperation and achieve the objectives of both sides, to support innovation initiatives that instill the entrepreneurial mindset of young people, as well as the establishment and organization of entrepreneurship approaches. 

Both parties agreed to focus on exploring potential collaborative opportunities related to the Entrepreneurship World Cup, and establish a competition with competitors coming from 170 countries.

Both parties also agreed to support international competitions aimed at identifying the best solutions in various fields and sectors, as well as exchanging programs on entrepreneurship and innovation.

The center has signed a MoU with the Saudi Industrial Development Fund to discuss the possibility of providing training programs and courses for the center’s employees of the Fund and the relevant authorities. In addition to discussing available opportunities for cooperative training within the Fund, and providing opportunities for participation and contribution of the Fund’s staff in Misk’s programs.

The MoU aims to explore the benefits of existing agreements between the two parties with international financial and educational institutions, in order to find opportunities that provide programs, training and educational courses, and granting cooperative trainings for Saudi youth in those global institutions.

The center also signed a MoU with the Islamic Educational, Scientific and Cultural Organization (ISESCO), aiming to enhance joint cooperation on educational technology and its integration into the educational systems in the Islamic world.

An MoU with King Abdullah University of Science and Technology (KAUST) will enhance the cooperation between the two parties in several initiatives, including academic development, training, entrepreneurship and innovation programs.

An MoU with Endeavor Saudi Arabia will support the Kingdom’s youth, enhance their talents and potential, stimulate economic growth, and find ways of cooperation between the two parties that serve their common interests.

The center’s MoU with the Ministry of Economy and Planning aims to spread awareness, provide new information on the education and training of human resources in the administrative and economic fields, youth empowerment, and coordinate efforts to raise their abilities.

The MoU aims to create cooperative training opportunities in local and international institutions with the purpose of workforce growth in the Kingdom’s economic sector, contributing to the development of national competencies in the economy, policies and procedures, strategic planning, in addition to providing job opportunities for graduates from areas that serve the interests of both parties and support the achievement of the Kingdom’s Vision 2030.