Ford announces strategic partnership with Egypt’s SWVL

Ford and Egyptian mobility company SWVL have signed an MoU that will see them working together to deliver a safe and reliable transportation solution to urban commuters in Egypt’s large cities.
Updated 29 May 2019

Ford announces strategic partnership with Egypt’s SWVL

Ford and Egyptian mobility company SWVL have announced a partnership agreement that will see the Ford Transit minibus as the preferred vehicle of choice on SWVL’s routes. 

The agreement will link the Transit with an app-based mass transit system that will enable commuters in Egypt’s major cities to enjoy an affordable alternative to existing transportation services.

The announcement was made in SWVL’s home city of Cairo, where the company has also partnered with Nasser Social Bank and EFG Hermes Bank to offer competitive lending rates to operators looking to adopt the Ford Transit bus as their vehicle of choice. 

“We are thrilled to bring Ford Transit to Egypt, debuting in such a prominent and important role through this partnership with SWVL,” said Achraf El-Boustani, managing director of Ford North Africa. 

Moustafa Kandil, SWVL’s CEO, said: “SWVL was created to help improve people’s lives by revolutionizing the transport scene in Egypt with a smart solution that helps ease the commute.”

We’re proud of the results we’ve achieved in such a short period of time, and the work that Ford has put in to help elevate the levels of service we offer our customers.”


Work progresses as planned on Makkah’s Masar project

Updated 08 July 2020

Work progresses as planned on Makkah’s Masar project

Umm Alqura for Development and Construction (UAQ) — the owner and developer of the Masar destination in Makkah — has confirmed that work is underway to complete the remainder of the infrastructure phase for the project.

It features King Abdul Aziz Road as its core component and is being brought to life under the slogan “Dedicated to Makkah.”

The company began the infrastructure work after completing the preliminary stage, which included the inventory and demolition of properties in the six unplanned neighborhoods of Al-Hafayer, Al-Hindawiyyah, Al-Tandabawy, Mansour Street, Jabal Ghurab, Al-Raseefa, and Al-Zahareen.

Before the work began, property treatment procedures were finalized with the owners of around 4,000 residences in these neighborhoods.

Yasser Abuateek, CEO of UAQ, noted that Masar would be a vital and distinguished addition to Makkah, as it aims to become a modern landmark and an advanced cultural destination.

“We are looking forward to cooperating with investors and companies in the destination, which will set new standards by establishing an integrated development structure and providing investment opportunities.

“Masar will play an active role in diversifying economic activity and promoting Makkah’s position as a modern developed city. In addition, it will contribute to fulfilling the objectives of the Kingdom’s Vision 2030 by increasing the number of pilgrims to 30 million by the year 2030.”

The infrastructure phase of Masar comprises several key elements, including pedestrian underpasses and service tunnels 3,650 meters long and 320 meters wide over an area of 1.25 million square meters.

This will be complemented by a rapid transit bus network and the  Makkah Metro as well as car parks and bridges, connecting the destination to the western entrance of Makkah. Seventy-one percent of the bridge work has been completed with construction progressing as planned.

Meanwhile, the pouring and building of concrete blocks for the Makkah Metro Tunnel is 99.8 percent completed. The construction of Makkah Metro Station A has been 96.99 percent completed, which includes lines A and B as well as the Abdullah Areef Road Tunnel.

The infrastructure work for Makkah Metro Line B near the King Abdullah Mosque has reached 85 percent, including construction on the Mansour Road Tunnel.

Abuateek stressed that the infrastructure features an underground utility gallery dedicated to electricity, communication, sewage, district cooling, and solid waste management system services. This is to ensure that the area is prepared for development.

UAQ has devoted attention to safety, sustainability, and the preservation of Makkah’s natural environment. The company has handled the destination’s environmental elements with professionalism, particularly groundwater.