Something borrowed: Online boutique for pre-worn wedding gowns launches in Dubai

New e-marketplace dresscometrue.com allows brides in the Middle East to sell their pre-loved gowns. (Supplied)
Updated 10 June 2019

Something borrowed: Online boutique for pre-worn wedding gowns launches in Dubai

  • Some of the dresses are almost 70% cheaper than their original price
  • Sellers can choose to list their dress under three different options of service

DUBAI: Brides-to-be in the Gulf often spend the lead up to their big day frantically searching for the perfect wedding dress. It’s no secret that options in the region are far from plentiful and it isn’t unheard of for brides to head abroad in the hunt for the ultimate bridal gown.

After struggling to find her own wedding dress, Dubai-based entrepreneur Eva Hachem joined forces with her husband Andy Werner to launch Dress Come True, a new platform that allows brides to shop for pre-loved wedding gowns online, with as much as 70 percent off the original retail price.

“I got married in Dubai and… I struggled to find my dream dress. I found that the prices were unreasonable and I either had to compromise on the selection or on the price,” Hachem told Arab News.

“After the wedding, I wanted to sell the dress so I picked up the phone and called boutiques and I said ‘okay, all the brides who buy from you, where do they re-sell their dress?’ They said, ‘We wish (we knew), all the brides ask us.”

The exchange sparked an idea that quickly snowballed into the new platform, one where brides can sell the “one dress you will never wear again,” while making sure it goes to someone who will cherish the gown.  

Loved-up newlyweds can list their gowns on the website for a one-time fee, with three options available. The basic package costs $22 and requires the seller to organize the delivery, while the second option allows the seller to fall back on the Dress Come True team to organize the delivery for a one-time fee of $35. Finally, for $41, sellers can avail the so-called concierge service, where the company handles all aspects of the sale.

But can brides bear to part with such an important item of clothing?

“Yesterday we talked to a bride who said something very interesting,” Hachem told Arab News. “She said, ‘I have had my dress for two years and I cherish it, but I don’t want to keep it. I never had the heart to list it next to any other item… So, when I saw the (website) and how the dresses are valued, it felt like the right place to list my dress. It has sentimental value, but you are not going to wear it again.’”


Mariah Carey champions Dubai-based designer at Expo 2020 party

Mariah Carey stepped out in a gorgeous gown by Dubai-based designer Furne One. (Mohammed Fawzy/Arab News)
Updated 21 October 2019

Mariah Carey champions Dubai-based designer at Expo 2020 party

DUBAI: Mariah Carey stepped out in a gorgeous gown by Dubai-based designer Furne One, founder of Amato Couture, as crowds gathered at Burj Park on Sunday night to mark the one-year countdown to Expo 2020.

Carey sparkled in a full-length studded dress featuring intricate patterns and Swarovski crystals. She has been spotted in one of Amato Couture’s gowns before, at the Cannes Film Festival earlier this year when she wore a black sequinned number.

One is a couturier from the Philippines and his dresses are a hit with some of the biggest female celebrities in the worlds including Shakira, Beyonce, Jennifer Lopez, Lady Gaga and Nicki Minaj.

Carey sparkled in a full-length studded dress featuring intricate patterns and Swarovski crystals. (Mohammed Fawzy/Arab News)

“I started sketching dresses at around 10 years old and continued until I went to college,” the designer told Arab News. “As a boy, I would keep everything to myself and spend most of my time alone with my imagination, sketching away dresses. As I grew older, I became a little rebellious. In time, I grew out of that phase and started focusing on my career and become a successful designer."

His big break came when he won a major fashion design competition in 1994 that was judged by a famous Filipino-US designer Josie Natori. “The moment it happened, she took me under her wing and brought me to Paris and New York to work for her as an apprentice because she saw potential in me."

He won first prize at Japan’s Women Wear Awards that same year and, three years later, stood out as a finalist at Manila’s Fashion Design Awards.

Carey, who is 49, sang some of her greatest hits songs including “Emotion” and “We Belong Together” to an enthusiastic audience who braved the heat and humidity of the outdoor venue.

Expo 2020, which runs for six months and begins next October, is to be held at a vast new site in the south of Dubai. Organizers are expecting around 25 million visitors.