Givenchy debuts footwear collab with Onitsuka Tiger

The Givenchy x Onitsuka Tiger collaboration shoe “Mexico 66 GDX” features two variations on “Nippon Made Mexico 66” heritage style.
Updated 16 June 2019

Givenchy debuts footwear collab with Onitsuka Tiger

As the special guest at the 2019 edition of Pitti Uomo, Givenchy took this opportunity to reveal its new collaboration with Onitsuka Tiger during its runway presentation on June 12.
A blend of couture savoir-faire and Japanese leather-working know-how, this long-term collaboration marks the first time the House of Givenchy has ever partnered with an outside sneaker manufacturer on a global scale. It is also a first for the Japanese company, which has never before worked with a luxury fashion house.
As revealed on the runway, the Givenchy x Onitsuka Tiger collaboration shoe “Mexico 66 GDX” features two variations on “Nippon Made Mexico 66” heritage style: An all-white version with the brand’s hallmark dynamic “Onitsuka Tiger stripe” lines and “Givenchy” lettering, and a black version with signature Givenchy details in red and white. Both styles feature a back tab bearing the dual inscription “Givenchy — Onitsuka Tiger.”

wAt retail, specially designed packaging underscores this collaboration, as do campaign images that combine high-energy Japanese imagery and dynamic, sports-inspired poses to highlight the meeting of cultures.
Founded in 1949, Onitsuka Co., Ltd. is one of the oldest shoe manufacturers in Japan.


Dubai SME Citron makes waves in GCC market

Updated 11 August 2020

Dubai SME Citron makes waves in GCC market

Citron, a family business based in Dubai offering an innovative range of products from printed lunch boxes, food jars, snack boxes, lunch bags, water bottles and food cutters, has been making waves in the GCC retail market and is now eyeing the UK and US markets, where they plan to launch before the end of the year.

Citron was founded by a mother who had a fussy eater and came up with a product to deal with the situation in 2017.

The Dubai-based SME has gone on to dominate the lunchbox and back-to-school market of the GCC, selling more than 60,000 products and winning a number of awards.

For Citron, safety, customer satisfaction and price are the most important drivers of their business, according to CEO and Co-founder Sara Chemmaa. She said: “As a mother myself, I will never sell something that I wouldn’t give my own kids and as a family business we run multiple focus groups and all products are vetted by many mums across the region before they go on sale, as well as being firmly tested with our own kids at home. I believe these values and our overall business strategy are some of the key drivers of our success and performance to date as every product that Citron has launched was born from a real need.”

Citron launched in 2017 with 1 product — a lunchbox. They now have 55 products, including lunch boxes, snack boxes, lunch bags, food jars, water bottles and accessories such as sandwich cutters and food picks and a new teen line is launching in Q3.

The products are available in more than 100 stores in the UAE, as well as in Saudi Arabia, Kuwait, Bahrain and Qatar. This includes major chains such as Spinneys, Waitrose, Hallmark, The Toy Store, Borders, Zaks Uniforms, Homesmiths, House of Fraser, Bumble Bee, Magrudys, WHSmith and Toys “R” Us, as well as online at all major e-commerce sites: Amazon, Noon, Mumzworld, Sprii, BabyStore, FirstCry and 6thStreet.

Citron will launch in the UK in Q4 2020 and pre-launch in the US by Q4 2020. They are also in final stage conversations with stockists in South East Asia.

Since their launch Citron has sold in excess of 60,000 products. With approximately 1-1.2 million children of school age in the UAE, this currently represents a 5 percent market penetration in the country.

A sixfold increase in revenue year-on-year to date and 40 percent growth year-on-year is being projected for 2019-2020. The company has received two awards in the US —  the Mom’s Choice Award 2020 and the Family Choice Award 2020.