Malaysia seeks to attract more Arab tourists

Pullman Restaurant Lakeside in evening time Putrajaya, Malaysia. (Shutterstock)
Updated 17 June 2019

Malaysia seeks to attract more Arab tourists

  • Tourism minister tells Arab News how his country plans to do so

KUALA LUMPUR: Malaysia is on a mission to welcome more tourists from the Arab world, establishing itself as a cosmopolitan, halal paradise.
With pristine beaches and diverse cultures, the Southeast Asian country has become a magnet for Middle Eastern tourists.
“Malaysia enjoys good relations with the Middle East. Arabs will always feel welcome in Malaysia. We have mutual respect for each other,” Malaysian Tourism, Art and Culture Minister Mohamaddin Haji Ketapi told Arab News.
“Malaysia has a multicultural society. There are a lot of ethnic groups that live happily and peacefully in this country.”
Colonized by the British, migrants from China and India were brought to Malaysia as laborers. “The country is a mix of people … such as the Malays, Chinese and Indians,” said Haji Ketapi.
“Malaysia has countless places to visit besides the capital Kuala Lumpur,” he added, citing Penang, Melaka, the Langkawi islands and Sabah.
“In the Middle East, most of the visitors are from Saudi Arabia, Oman, Yemen, Jordan, the UAE and other GCC (Gulf Cooperation Council) countries,” he said.




Malaysia's Tourism, Art and Culture Minister Mohamaddin Haji Ketapi.  (AN photo)

In 2018, nearly 33,000 Arab tourists visited Malaysia, up from 27,000 the previous year. “We want to have more Middle Eastern tourists,” said Haji Ketapi, adding that the majority of Arab tourists are from Saudi Arabia.
The number of Arab tourists is expected to rise further as Malaysia continues to position itself as a Muslim-friendly, halal haven.
Saudi tourists spend the most when holidaying in Malaysia, at $257 per capita, more than visitors from the UK, the US and Australia, said Haji Ketapi.
“Recently, we were in Dubai promoting Malaysia to attract more Arabs. They’re considered high-end tourists,” he added.
“When they come to Malaysia, they can spend up to six or seven nights, or even more. They stay longer in Malaysia than some other tourists.”
Saudi tourists spent on average 10.1 nights holidaying in Malaysia. “They come to Malaysia for health treatments, shopping and holidaying,” said Haji Ketapi.
“Some of them even come here for business. They have restaurant businesses. That’s why you can easily find Arabic restaurants.”
This year, Malaysia was ranked by the Mastercard-Crescent Rating Global Muslim Travel Index as the top travel destination for Muslim travellers for the ninth year in a row.
“Halal food can be easily found in the country. The majority of the population are Muslims,” said Haji Ketapi.




Malaysia's Tourism, Art and Culture Minister Mohamaddin Haji Ketapi speaking to Arab News journalist Nor Arlene Tan. (AN photo)

Muslim tourists “can go anywhere in the country without difficulty,” he added. “Mosques are everywhere for them to perform prayers. During Ramadan, there are a lot of Middle Eastern tourists visiting Malaysia.”
In every hotel, shopping mall and airport, Muslim travellers can find prayer rooms with signage pointing to Makkah, said Haji Ketapi.
Air Arabia “will be flying soon from Sharjah International Airport to Kuala Lumpur International Airport to bring more tourists from Arab countries,” he added.
“Arabs can easily learn about Malaysia with just a click of a button,” he said. “If I want to go to Dubai, I can just go on the internet and get information about Dubai. I can easily search for the name and cost of hotels and food.”
Some 30 percent of the population in the Middle East are aged 15-29. As such, Malaysia’s government hopes to attract younger tourists through its Visit Malaysia 2020 tourism campaign, which will include digital marketing, social media, influencers, hosted media and other online platforms.
“These people will cover Malaysia through social media and the internet, and bring the news to their country,” said Haji Ketapi.
“We hope to do more such connectivity to get more … tourists from everywhere to visit Malaysia.”


The deluxe delights of Mandarin Oriental Jumeira

The hotel is located on Jumeirah Beach Road across from Mercato shopping mall. (Supplied)
Updated 06 December 2019

The deluxe delights of Mandarin Oriental Jumeira

  • New arrival justifies its place in Dubai’s already packed luxury hotel roster

DUBAI: Does Dubai really need another luxury hotel? If you had to pause to think about it, then you’re not Dubai. Four Seasons? We’ll take two, please. One&Only? Go on, give us two more. Ritz-Carlton and Waldorf Astoria? Oh why not, we’ll take two each. 

And yet, until earlier this year, one might say there was a gap in Dubai’s collection for a Mandarin Oriental, a hotel for all great hotel cities. 

It’s here now, located on Jumeirah Beach Road across from Mercato shopping mall and beside a drive-through Starbucks. It’s easy to miss the modern low-rise building perched just off the sidewalk because of its subtle (possibly a new addition to Dubai’s dictionary) daytime presence.

The seafront suite at Mandarin Oriental Jumeira, Dubai is one of a kind. (Supplied)

It is only after dark that it becomes more remarkable, when a forest of crystal trees lights up its lobby, and it sparkles like a jewel box through the glass from the sidewalk right through to the beach. 

There are further design delights in my deluxe sea-view room, which has a balcony overlooking the pool area. The centerpiece is the soaker tub in its expansive marble bathroom — which is almost the size of the sleeping area that it opens onto — complete with handily placed heated towel rack. My enthusiasm for the bath is momentarily dulled when sand-colored water gushes from the tap, but this is fixed by a few technicians who respond immediately when I call.

The hotel has luxurious bathrooms and interior. (Supplied)

Although I’m not usually impressed by hotel-room technology — too often fancy light switches only complicate a simple matter — this room has a few stand-out features. The curtains open and close automatically not only with a bedside button, but also when I go to part them; the lights in the walk-in closet turn on automatically upon entering; and even the blow dryer is touch-activated. 

It’s not just the technology that demonstrates attention to detail. The closet contains a yoga mat and beach bag. On the desk, there’s a small stack of books, including Peter Frankopan’s  “The New Silk Roads.” There’s also a box of coffee-table-sized books that turns out to be four hefty room-service menus: Middle Eastern, Asian, International and Healthy. All of which meant there was little reason to leave the room, if it wasn’t for a dinner reservation at Netsu, the hotel’s Japanese restaurant.

The curtains open and close automatically not only with a bedside button, but also when you go to part them. (Supplied)

An event in itself, Netsu is equipped with a glass-walled warayaki cooking theater, where chefs grill wagyu beef on a 900-degree fire. My friend and I are seated at a bar facing the glass, where we watch them stoking the fire with rice straw brought in from Japan. The tender meat is uniquely flavored, proving that it’s more than just a show for Instagram.

It would be hard to find more self-assured service than the kind shown to us by our waiter, Nick, who is definitive in his starter recommendations. “I won’t take no for an answer,” he tells us, and we’re pleased he didn’t. The Korean fried chicken, corn tempura and yellowtail tiradito are all worth their place on the signature tasting menu.

Netsu is equipped with a glass-walled warayaki cooking theater. (Supplied)

Breakfast in The Bay, the hotel’s brasserie-style restaurant facing the beach, makes less of an impression. While there was nothing wrong with the buffet, the staff seem oddly perplexed by my request to order à la carte. 

And while a peaceful day by the pool was threatened by a few loud teenagers throwing balls, the adult-only infinity pool on the rooftop, for hotel guests only, provided much-needed escape. At first it seemed odd that it was stationed outside the windows of Tasca, the Portuguese restaurant by Michelin-star chef José Avillez. But as the kitchen prepared for dinner, a waiter brought out small tasters, including avocado tempura, for the sunbathers to enjoy on our cushy daybeds with a vast view of the sunset over the Arabian Gulf.

So while Dubai might not need another luxury hotel, it can certainly use this one. To borrow the Mandarin Oriental’s slogan, I can definitely say: “I’m a fan.”