PepsiCo launches Tamakani to empower women

A number of influencers participated in a panel discussion on the role of women in Saudi Arabia.
Updated 18 June 2019

PepsiCo launches Tamakani to empower women

PepsiCo. launched Tamakani, a dedicated platform that aims to support and inspire generations of women in the Kingdom.

The platform will help create opportunities and guidance for women with promising capabilities, provide support to realize aspirations, scale up innovative initiatives, and mentor Saudi women to realize their full potential. 

To launch Tamakani, PepsiCo partnered with Eggdancer Productions, the first production company in Saudi Arabia owned and managed by Saudi women — Dania Nassief and Danya Alhamrani, for a red-carpet screening of “Rise — The Journey of Women in Saudi Arabia” at VOX Cinemas in Jeddah. 

The documentary chronicles the changing social landscape of Saudi Arabia through stories of the most influential women in the past 50 years in the fields of media, education, politics and sports. 

Some of the influencers who took part in the documentary are Muna AbuSulayman, Dr. Thoraya Obaid, Raha Moharrak, Dr. Fatima Nassief, Dr. Suad Juffali, Khairiah Abu Laban, Bayan Zahran, Somayya Jabarti, Dr. Samira Islam, and Dr. Lama Al-Sulaiman, to name a few.

Tamer Mosalam, GCC-Levant Foods vice president and business unit general manager, PepsiCo, said: “Empowering women and providing them with opportunities to thrive is a core component of PepsiCo’s Winning with Purpose strategy. With the launch of Tamakani, we further our commitment to provide equal opportunities for empowerment and enablement for every member of society to realize their full potential in the workforce and in society. By doing so, they contribute to the efforts made to support the ambitions of Saudi Vision 2030 and realizing the core pillars of the Kingdom’s vision to achieve a thriving economy.” 

Following the screening, Mosalam participated in a panel discussion on the role of women in Saudi Arabia along with Lina Al-Maeena, Dr. Obaid, Abu Laban, and the co-founders of Eggdancer Productions, who are also key Saudi influencers. 

“We are proud to partner with PepsiCo and be part of Tamakani launch. Female empowerment is one of the key priorities for the Saudi government and through Rise we are fortunate to bring to life inspiring stories of influential women in the Kingdom,” said Nassief, co-founder of Eggdancer Productions.


A hundred universities take part in Dubai’s Global Grad Show

Some of the projects at Global Grad Show held last week in Dubai correspond to themes such as health, wealth and disparity, gender and equality, sustainability, education and technology.
Updated 19 November 2019

A hundred universities take part in Dubai’s Global Grad Show

A one-of-a-kind exhibition, showcasing graduate projects from more than 100 universities from 43 countries, in the fields of design, science, technology and engineering, was held last week in Dubai.
Held in partnership with Investment Corporation of Dubai, Global Grad Show opened its 5th and most diverse edition to date on Nov. 12 and ran until Nov. 16.
New entrants include established names such as Columbia University, Goldsmiths and the University of Pennsylvania, alongside leading universities from countries participating for the first time, including Colombia, Kuwait and the Philippines.
Global Grad Show is a significant component of Dubai Design Week, which is held under the patronage of Sheikha Latifa bint Mohammed bin Rashid Al-Maktoum, chairperson of Dubai Culture and Arts Authority. Earlier this year, Global Grad Show was named as a key initiative under the Dubai Culture and Arts Authority’s plan to evolve Dubai into a global hub for culture and innovation.
Sheikha Latifa said: “This initiative is at the heart of Dubai’s vision to create a brighter future for all people through progress and innovation. Global Grad Show is a call to action for government and private entities to revisit their challenges and needs in response to current socioeconomic issues. I encourage all entities to engage with the students and collaborate to bring their ideas to life.”

HIGHLIGHT

This year’s expanded program includes an entrepreneurship program supported by A.R.M. Holding, which has pledged 10 million dirhams ($2.7 million) to advance projects into startups.

Mohammed I. Al-Shaibani, executive director and chief executive of Investment Corporation of Dubai, said: “With each year of Investment Corporation of Dubai’s participation at Global Grad Show, we have witnessed ever greater enthusiasm and interest from the international cultural, creative, and intellectual communities. This reception is a true endorsement to the calibre that the Global Grad Show has developed over its five years.”
Under the curation of Eleanor Watson, Global Grad Show explores how innovation can impact our lives through different spheres: The Human, The Home, The Community, The City and The Planet. Some of the projects correspond to themes such as health, wealth and disparity, gender and equality, sustainability, education and technology.
Ranging from high-tech to low-tech solutions, highlight projects in the 2019 exhibition include: “Swiv,” a toothbrush for children with cognitive disabilities, allowing them to clean their teeth with a single physical motion; “Jarvis,” a mixed reality headset, enabling doctors to accurately measure the brain’s response to distractions or activities when conducting cognitive tests for severe head trauma, pharmaceutical efficacy and ADHD; and “Ro-Biotics,” a microscopic robot created from 4D printed materials to be ingested in the place of an antibiotic, which captures infections in the blood stream.
This year’s expanded program includes an entrepreneurship program supported by A.R.M. Holding, which has pledged 10 million dirhams ($2.7 million) to advance projects into startups.