PepsiCo. launched Tamakani, a dedicated platform that aims to support and inspire generations of women in the Kingdom.
The platform will help create opportunities and guidance for women with promising capabilities, provide support to realize aspirations, scale up innovative initiatives, and mentor Saudi women to realize their full potential.
To launch Tamakani, PepsiCo partnered with Eggdancer Productions, the first production company in Saudi Arabia owned and managed by Saudi women — Dania Nassief and Danya Alhamrani, for a red-carpet screening of “Rise — The Journey of Women in Saudi Arabia” at VOX Cinemas in Jeddah.
The documentary chronicles the changing social landscape of Saudi Arabia through stories of the most influential women in the past 50 years in the fields of media, education, politics and sports.
Some of the influencers who took part in the documentary are Muna AbuSulayman, Dr. Thoraya Obaid, Raha Moharrak, Dr. Fatima Nassief, Dr. Suad Juffali, Khairiah Abu Laban, Bayan Zahran, Somayya Jabarti, Dr. Samira Islam, and Dr. Lama Al-Sulaiman, to name a few.
Tamer Mosalam, GCC-Levant Foods vice president and business unit general manager, PepsiCo, said: “Empowering women and providing them with opportunities to thrive is a core component of PepsiCo’s Winning with Purpose strategy. With the launch of Tamakani, we further our commitment to provide equal opportunities for empowerment and enablement for every member of society to realize their full potential in the workforce and in society. By doing so, they contribute to the efforts made to support the ambitions of Saudi Vision 2030 and realizing the core pillars of the Kingdom’s vision to achieve a thriving economy.”
Following the screening, Mosalam participated in a panel discussion on the role of women in Saudi Arabia along with Lina Al-Maeena, Dr. Obaid, Abu Laban, and the co-founders of Eggdancer Productions, who are also key Saudi influencers.
“We are proud to partner with PepsiCo and be part of Tamakani launch. Female empowerment is one of the key priorities for the Saudi government and through Rise we are fortunate to bring to life inspiring stories of influential women in the Kingdom,” said Nassief, co-founder of Eggdancer Productions.
