Beirut-based theater company brings joy and laughter to Syrian refugees’ lives

Clown Me In has performed worldwide. (Supplied photo)
Updated 23 June 2019

Beirut-based theater company brings joy and laughter to Syrian refugees’ lives

  • Sabine Choucair and Gabriela Munoz founded Clown Me In in 2008, which performs and organizes workshops for vulnerable people
  • Initially people wanted Choucair to do clowning for children's birthdays while she wanted to use it for a social cause

BEIRUT: Sabine Choucair, a professional clown, is on a mission to spread light relief to Syrian refugees and vulnerable people worldwide. She discovered her true calling when she learned the art of clowning while studying theater in the UK.

“I found it (clowning) magical. I found the answer to why I really wanted to do theater and how to use it with people,” she said.

Soon enough, Choucair and her friend Gabriela Munoz founded Clown Me In in 2008, a Beirut-based theater company that performs and organizes workshops for refugees and other disadvantaged communities worldwide.

More than 5.6 million Syrians have fled their war-torn country as refugees, according to the UN.

Half of them are children, many of whom now live in Lebanon and other neighboring countries, where temporary settlements have become home to tens of thousands of refugees who have stayed for years. Having experienced civil war as a child, Choucair understands the hardships that these children face every day.

“I know exactly how these kids feel and what they’ve gone through. Going to a refugee camp is very special for me,” she said.

Professional clown Sabine Choucair. (Supplied PHOTO)

But it was not easy introducing clowning in Lebanon. People wanted her to do clowning for children’s birthdays, while she wanted to use it for a social cause. She decided to invest her time and money into growing her company and making clowning a known art. “I sent proposals to 70 different organizations to tell them about the importance of clowning,” she said.

Her hard work paid off. Today, Clown Me In is one of Lebanon’s largest clowning groups, bringing performances to people who need it the most. The group has performed around the world for Mexican, Lebanese, Palestinian, Indian, Moroccan, Jordanian, Brazilian, Greek and British communities.

In November 2015, Choucair travelled to Lesbos, Greece, to perform with the non-profit group Clowns Without Borders for the influx of refugees arriving at the island. “I broke. It was so sad. People weren’t finding their relatives. We’re also human beings, but it didn’t stop us from performing,” she said. “On the contrary, it was important for us to be there, to bring joy to the people and children who really need it.”

There is usually a common feeling of hopelessness and despair in most refugee camps, but when the clowns begin their performance there is an instant change in energy, from stillness to joy, said Choucair, adding: “It’s magical despite the misery.” Clown Me In also uses clowning to raise awareness of social issues such as children’s rights, education, early marriage and the environment.

Now they are working on organizing a “trashion” show to talk about garbage, which is not only a problem in Lebanon, but also in the Middle East and across the world. The audience tends to be receptive to the ideas and messages being conveyed during these performances, said Choucair.

“People listen more and pay attention when they’re not being attacked. They also accept things better when they’re happy. Play and laughter can do wonders,” she added. Choucair was recently invited to the World Economic Forum in Davos, where she organized a workshop on dealing with loss and talked about the importance of play at work.

“It was an amazing experience. It’s not only important to be there, but it’s also important to be active and get the message out about the importance of clowning,” she said.

With the global refugee crisis not going away anytime soon, Choucair believes that we need clowning today more than ever.

“We need more of this in the region and in the world, because we don’t have enough of it. We all need more joy,” she said.


This report is part of a series being published by Arab News as a partner of the Middle East Exchange, which was launched by the Mohammed bin Rashid Al Maktoum Global Initiatives and the Bill and Melinda Gates Foundation to reflect the vision of the UAE prime minister and ruler of Dubai to explore the possibility of changing the status of the Arab region.


Hijab-wearing makeup artist Salma Rahman stars in new Adidas campaign 

Updated 30 October 2020

Hijab-wearing makeup artist Salma Rahman stars in new Adidas campaign 

DUBAI: British-Bangladeshi makeup artist Salma Rahman has starred in a new campaign for sportswear giant Adidas.

The hijab-wearing social media star worked with Adidas Football for their “Human Race” jerseys, designed by R&B singer Pharrell Williams for five major football clubs including Bayern Munchen, Real Madrid, Manchester United, Juventus and Arsenal. Williams, music producer and singer of the hit “Happy,” has been working with Adidas since 2014.  

The brand recreated five past iconic jerseys for each club using tie-dye and hand-painting techniques to make the shirts less formal. 

Sporting Arsenal’s jersey, Rahman shared pictures of the campaign with her 22,500 Instagram followers. 


who remembers the great gatsby book cover? yea this is her now — edit: @niqabaechronicles

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“Being a part of @adidasfootball x @pharrell human race reminds me of what I love most about being creative,” she wrote. “To me, creativity has the capacity to ground and uplift oneself and the community. Football jerseys are not just for football players and football is a game for everyone. When I work with makeup, I’m able to express myself, as a human being. To me, this jersey is a reminder that colour unifies and will always spark inspiration.”


4 my ugly ducklings

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Famous for her bold use of colors, Rahman topped off her look with daring makeup that incorporated the tie-dye colors of the jersey: blue, orange, yellow and mint green.  

This is not the first time Rahman has partnered with an international brand to represent the hijab-wearing community. She has previously worked with makeup brand Glossier and sportswear giants Nike and Champion.