RIYADH: This year’s Formula E season will kick off with a doubleheader in Ad Diriyah in November, backed by a huge festival of off-track action, music, culture and heritage.
The 2019 “Saudia” Ad Diriyah E-Prix promises to eclipse the inaugural 2018 edition, with two races, instead of one, being staged at the stunning UNESCO world heritage site of Ad Diriyah, and with crowds of up to 100,000 expected to attend.
Last year’s sell-out E-Prix featured music icons such as David Guetta, Enrique Iglesias, One Republic and the Black-Eyed Peas, performing as part of the racing championship’s debut in the Middle East.
2019 will see Porsche and Mercedes competing for the first time, boosting the number of cars on the track. Plus, Ad Diriyah will be ready to welcome even more international tourists, after the surrounding At-Turaif district finalizes its ambitious development program.
Prince Abdul Aziz bin Turki Al-Faisal, chairman of the General Sports Authority (GSA), said: “Formula E’s arrival in the Kingdom was a watershed moment for us, one that thousands witnessed together.
“The 2018 ‘Saudia’ Ad Diriyah E-Prix excited our nation through its exhilarating action, heroes and entertainment. Thanks to the ambitions of Vision 2030, it was the biggest festival of sport, music and culture the Kingdom has ever seen.
“This year we look forward to igniting an even bigger season of motor racing for Formula E, to welcome even more international visitors, and to create another unforgettable moment for our people.”
In a recent interview with the UAE’s The National newspaper, DJ David Guetta hailed the 2018 event, which included the country’s first unsegregated concerts.
“I’m really proud that I’ve done this. There is obviously a very big effort in Saudi to open to music and to artists. And as an artist, I play for the people and the people were obviously so happy,” he said.
“It was incredible to see men and women dancing and letting go of everything. It was a great honor for me to be part of this.”
Last year saw travelers from 80 different countries flock to the event, taking advantage of the first-ever 30-day tourism visas issued under the new online Sharek immigration system. For 2019 the process has been enhanced to make visiting the Kingdom even easier.
The 2019 E-Prix will be the second of a 10-year partnership between Formula E, the GSA and the Saudi Arabian Motor Federation (SAMF). The event will be staged again by promoter CBX, which successfully created the racetrack and venue in the heart of the heritage site.
Prince Khalid bin Sultan Al-Faisal, president of SAMF, said: “In 2018 the track proved itself a world-class venue for motorsport, hailed by racers as one of the most exiting they have faced.
“This year sees even more teams enter the championship, with Porsche and Mercedes entering the fray. Last year Ad Diriyah was the launchpad for the new ‘Gen 2’ race cars and the exciting ‘Attack Zone’ innovation. This year will be the first time drivers will have an additional 10 kilowatts (kW) of power available when using the ‘Attack Mode,’ rising from 225kW to 235kW.
“Add to that, a double header — two races instead of one — with a total of 24 cars competing. This will fire up Saudi Arabia’s passion for motorsports, and we are ready to welcome Formula E back.”