Saudi beauty app allows users to try on make-up virtually

Beauty companies have incorporated Augmented Reality techniques to their products before.
Updated 24 June 2019

Saudi beauty app allows users to try on make-up virtually

  • The app is available on both android and iOS systems
  • CEO of company said customers now can try the makeup without visiting the shop

DUBAI: Saudi e-commerce beauty platform Golden Scent is using Augmented Reality (AR) to allow customers to try on their make-up products by using the mobile application.

Available on Android and iPhone, the Virtual Try-On feature enables customers to try on a wide range of products without physically visiting a shop before purchase.

“It is a step forward and a game changer for e-commerce. The majority of people would buy makeup online which they already used or tried in-store, but now they have the opportunity to try something new and try-on hundreds of colors within minutes,” Malik Al Shehab, Founder and CEO of Golden Scent, said in a release.

This is not the first-time beauty companies have used AR as a shopping gimmick. Global brand Sephora launched the Sephora Visual Artist in 2016, using facial recognition to allow users to test certain beauty products. 


Arab designs add flair to the SAGs red carpet

Jennifer Lopez was nominated for a Best Supporting Actress award for her role in “Hustlers.” (AFP)
Updated 20 January 2020

Arab designs add flair to the SAGs red carpet

DUBAI: Arab designers took over the red carpet at Sunday’s Screen Actors Guild Awards, with the likes of Jennifer Lopez, Yvonne Strahovski and Sian Clifford showing off looks from the Middle East.

Singer and actress Lopez, who was nominated for a Best Supporting Actress award for her role in “Hustlers,” showed off a sleek black number by Lebanese designer Georges Hobeika, complete with an off-the-shoulder neckline and thigh-high slit. The column gown featured a floor-grazing train and the star accessorized the look with sparkling diamonds and a chic up-do with fronds of hair framing her face.

Meanwhile, Australian actress Strahovski opted for an all-white look by London-based Emirati label Khyeli.

Jennifer Lopez showed off a sleek black number by Lebanese designer Georges Hobeika. (AFP)

Helmed by designer Ahmed Khyeli, the fashion house dressed Strahovski in an ethereal column gown from its Spring/Summer 2020 collection.

The look featured a peek-a-boo cutout on the bodice, along with elegant off-the-shoulder sleeves that ended just above the elbows.

British stage and TV actress Clifford chose to show off a dramatic burgundy velvet pantsuit, complete with a plunging neckline and gold detailing on the jet black lapels. The glamorous evening look came courtesy of Lebanese couturier Zuhair Murad.

Yvonne Strahovski opted for an all-white look by London-based Emirati label Khyeli. (AFP)

The leading ladies were all in attendance when South Korean film “Parasite” shocked the Screen Actors Guild Awards by landing the night’s top prize, a historic win which thrusts the black comedy into Oscars contention.

The critical smash hit film overcame the language barrier to win outstanding performance by a cast in a motion picture, the SAG equivalent of a best film Academy Award, AFP reported.

“I’m a little embarrassed feeling like we’re the parasites of Hollywood now,” joked actor Lee Sun-Kyun.

Director Bong Joon-Ho admitted that “it is true that the momentum is building” for the Oscars.

Sian Clifford chose to show off a dramatic burgundy velvet pantsuit. (AFP)

The film, which merges comedy, drama and horror genres, follows a poor family as it infiltrates a wealthier household, and tackles the widening class gulf.

“Although the title is ‘Parasite,’ I think the film is about coexistence and how we can all live together,” said star Song Kang-ho, collecting the award.

The much-hyped movie had missed out on main prizes at the Golden Globes and Saturday’s Producers Guild Awards.

But Sunday’s win underlines the breakout movie’s extraordinary popularity in Hollywood.

It beat “Bombshell,” “The Irishman,” “Jojo Rabbit” and “Once Upon a Time... in Hollywood” at the star-studded ceremony in Los Angeles.