What We’re Reading: The Lean Startup by Eric Ries

What We’re Reading: The Lean Startup by Eric Ries
Updated 01 July 2019

What We’re Reading: The Lean Startup by Eric Ries

What We’re Reading: The Lean Startup by Eric Ries

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. 

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. 

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. It enables a company to shift directions with agility, altering plans inch-by-inch and minute-by-minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs — in companies of all sizes — a way to test their vision continuously, to adapt and adjust before it is too late.