Khatt power: Keeping Arabic lettering alive in the digital age

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A shopfront in Sayida Zeinab. The signage reads: ‘Nassar Event Supplies and Rentals/Mansour Sayed Nasser.’ (Supplied)
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Basma Hamdy. (Supplied)
Updated 08 July 2019

Khatt power: Keeping Arabic lettering alive in the digital age

  • Egypt’s visual landscape is a vital source of expression of popular Arabic culture
  • Egyptian designer Basma Hamdy teamed up with photographer Noha Zayed to document Egypt's calligraphic landscape in a book

DUBAI: “Calligraphy is so strongly associated with Islam. It’s part of our culture. And we take pride in the Arabic language — not only from oral culture, but also from the written script. It’s so rich, but it’s concise. It’s complex and simple at the same time. And there’s a beauty to the script that I think is unique. Even someone who can’t read Arabic can appreciate how it looks. And Arabs take pride in that.”

Basma Hamdy is an Egyptian designer, author and researcher. Here, she is explaining to Arab News why she got involved in her latest book, “Khatt: Egypt’s Calligraphic Landscape,” which was released last year. In it, Hamdy and photographer Noha Zayed explored the ways in which Arabic lettering (khatt) — whether it be artistic calligraphy or spontaneous urban scrawl — continues to thrive in Egypt. And why that is important.

“We’re losing that (pride),” she continues. “I struggle with my own kids, even. They don’t want to learn to speak and write Arabic. It’s more ‘cool’ to speak English. But the more we feel we’re losing it, the more we’re trying to hold onto it.”

Hamdy is a self-professed devotee of khatt — “I love it,” she says — and is sad to see that digitized fonts are starting to take over from hand-written signage even in her homeland.

“Arabic calligraphy used to be huge in Egypt, back in the day,” she tells Arab News. “I grew up when things were still very much being written by hand: All the movie posters, all the billboards… but now everything’s been digitized and they’ve replaced everything with fonts — often badly designed fonts. So there’s definitely a feeling of nostalgia when you see hand-painted signs. There’s just a different quality. It’s more human. You’re more connected to it. And I think it needs to be documented before it goes extinct.”

“Khatt: Egypt’s Calligraphic Landscape” is a stunning attempt to do just that. The book is split into four sections: On The Move, which is all about trucks and transportation; Text Sells, about advertising; Mark My Walls, which covers various uses of lettering, from simple warning signs and directions to graffiti; and Manifested Glory, which focuses on religious quotations and adornments.

“I knew Egyptians were in love with type, but I realized just how much it is a part of everyday life in Egypt and how much pride they take in it (through this book),” says Hamdy. “When you gather the images together, you just realize it’s everywhere; even the street sellers and the little hole-in-the-wall shops have some kind of calligraphy or typeface on their shops or on their walls. It’s very rich.”



“Buying a truck is expensive in Egypt, not something many can afford, and therefore the object of great envy,” writes Noha Zayed in her essay “Trucks: A Moving Canvas,” for the book. “The truck is the driver’s most-prized possession: it is his source of livelihood and it is how he feeds his children. It is also his eternal companion … Driving a truck in Egypt is a dangerous business, both economically and physically. Egyptian roads are among the most dangerous in the world, and life and limb are at stake on every trip, along with the investment of the truck itself.

“It is rare to see a truck of any size that is not richly decorated. The decorations’ first objective is safety and protection from the evil eye, hence the use of written verses from (religious texts), or invocations for protection,” she continues. “All are attempts to protect the truck and its driver from the dangers of the road, envy, and the misfortunes of destiny.”

This truck, photographed on the Cairo Ring Road, has an abundance of text, reading: “This isn’t an abundance of money, this is to challenge the scoundrels / ‘With my almighty glory I will be generous with the helpless so that the conceited will wonder (sacred Hadith) / Doctor Reham, The pampered Ayah, Ali Pasha, and the young Aziz Pasha (the names of the driver’s children) / In the name of the Prophet, Praise the Prophet.”


Advertisements are painted on walls all over Egypt’s urban areas. The book seems to suggest that even the smallest grocery store would be considered incomplete without some kind of lettered adornment. While some are simply descriptions of the shops themselves — as with this example from Sohag, which reads “Al-aseel for mobile phone maintenance” (along with an illustration that perfectly sums up the dangers of using a “modern” image on your tech-store signage, as it rapidly becomes outdated; like all those outlets that added “2000” to their name a few years before the millennium) — others make lofty claims (“Loved by millions” on the shutters of a shabby, run-down store), offer consumer warnings (“The original Shahin, beware of similar names”), or spout sweetly naïve self-justification (“We have decorated it for the viewer”).


“There is a nostalgia associated with handwritten lettering that can never be replaced with a digital alternative. A nostalgia that is potent in Egypt,” writes Hamdy in “Language and Message,” her essay for the book. “You can see it in the faces of the people on the street … and read it in the words that adorn everything you see, words that weave the rich and complex tapestry that is Egypt.” In this image, a man smokes a shisha underneath the background scrawl, “Manlihood is not easy.”


Quotations from holy books and exhortations to god are some of khatt’s most important functions on the walls of Egypt. Hajj paintings are a subset of their own within that group. In villages along the Nile, Egypt’s pilgrims will often commission local artists to paint the walls of their houses celebrating their journey to Makkah.

“I think it’s rooted in ancient Egyptian art. I think that’s where they get the inspiration from,” Hamdy tells Arab News. “These painters… I don’t think there are many left, but it used to be this tradition that the father would pass on to their son, and there would be one painter in each village that would paint the houses. It’s like a mark of pride: ‘I’m now a Hajji.’

This house is decorated with the phrase: “May Allah accept your Hajj and forgive your sins / Hajj Mohamed Abdelaziz Mustafa, 2015.”

Saudi presenter Muna Abu Sulayman joins Gucci's board for Global Equity

Updated 29 September 2020

Saudi presenter Muna Abu Sulayman joins Gucci's board for Global Equity

RIYADH: Saudi media personality Muna Abu Sulayman has joined Gucci’s board for Global Equity. 

Sulayman made the announcement on her LinkedIn account on Tuesday.

The board is on a mission to define and measure the company’s priorities and targets in terms of diversity, equity and inclusion.

She wrote that “their mission is create a sense of belonging where each individual is valued and able to contribute and thrive.”

Sulayman said she had previously worked with Gucci through Chime for Change, an organization founded by the luxury brand for Gender Equality, which supports hundreds of female organizations and projects all over the world.