Pre-loved fashion pop-up takes Dubai by storm

The Luxury Closet is the Middle East’s premier e-portal for authenticated pre-owned high fashion items. (Shutterstock)
Updated 09 July 2019

Pre-loved fashion pop-up takes Dubai by storm

DUBAI: The Luxury Closet (TLC) is the Middle East’s premier e-portal for authenticated pre-owned high fashion items. It has been in the market since 2011 and made its maiden mall appearance a few days ago. Its pop-up format at Dubai’s Marina Mall will be open till October and houses about 500 secondhand fashion items, ranging from a crocodile skin Hermes Birkin to an animal print Dolce & Gabbana cocktail dress. (The website has an inventory of more than 29,000 luxury items). 

Its timing could not be better. The RealReal, one of America’s leading on-line luxury resellers started trading on the NASDAQ last Friday and its share prices jumped by more than 40 per cent within the first few minutes of trading. As the backlash against excess consumption in the fashion industry grows, “pre-loved” fashion is the industry’s new buzzword.

America is the second largest market for Dubai-based TLC when it comes to buying — but when it comes to supply it is all about the Middle East. Women here are known to love their high-end shopping and TLC offers a great solution for off-loading pieces you may no longer want.

“When we first opened in this market we were not really well received but today the story has changed,” says Pablo Durante, chief marketing officer of TLC.

It seems the under-25s even in the GCC are more open to buying pre-loved items. For them platforms such as TLC are trading places where they can buy pieces they want and sell pieces they no longer desire. “It’s like a trading site,” explains Durrante.

Pop-ups such as the one in Marina Mall are a way of educating this market and showing the region there is also nothing wrong with buying secondhand pieces. “Brick and mortar spaces helps build trust,” says Durante.

You can find some real value buys — a Prada bag that if new might may cost you around 10,000 AED dirhams ($2,700) can be found at TLC for little more than 6,500 dirhams.

The plan for TLC is have more such spaces in the GCC—and one of the next ports of call could be Saudi Arabia. So, it looks as if you could soon be going to the mall to buy secondhand or, as the industry likes to call it, pre-loved fashion.


Gigi Hadid takes part in UNICEF campaign with a sweet treat

Gigi Hadid was challenged by fellow model Halima Aden to take part in UNICEF’s #UCanLearn campaign. File/AFP
Updated 49 min 6 sec ago

Gigi Hadid takes part in UNICEF campaign with a sweet treat

DUBAI: It’s no secret that US-Palestinian-Dutch model Gigi Hadid loves to cook. She routinely takes to her social media to share videos and photographs of the mouth-watering dishes she’s cooked up — she even has a separate highlights section of Instagram Stories entitled “From My Kitchen” on her account dedicated to showcasing the delectable treats she has cooked up, such as corn cakes, carrot cake, pesto pasta and curry chicken salad.

This week, the 24-year-old decided to post a banana muffin recipe on her Instagram Stories, however, this time it was for a good cause.

Hadid took to her social media to announce that she had been challenged by fellow model Halima Aden to take part in UNICEF’s #UCanLearn campaign, which aims to teach children staying at home something new via at-home videos while schools are closed.

The part-Palestinian model shared a detailed recipe for banana muffins. Instagram

The part-Palestinian model shared a detailed picture and description of the banana muffin recipe. She also wrote a caption saying, “@halima challenged me to @unicefusa’s #UCANLEARN initiative, where we can all share something for someone else to learn at home during this unprecedented time!”

Meanwhile, for her part, Aden posted a clip to teach kids how to sing her favorite song with her. “I want to teach you something new, like my favorite song ‘Jambo’,” said the Somali-American model from her kitchen in Minnesota. “It’s a song that brought community together. It’s the first song that I learned when I was seven living in Kenya. ‘Jambo’ is a very popular ‘welcome to our country’ song for our guests,” she explained.

The 22-year-old then nominated models Ashley Graham, Carolyn Murphy and Larsen Thompson, as well as “Game of Thrones” star Nathalie Emmanuel, among others, to participate in the challenge and keep children learning amid the ongoing coronavirus pandemic.

Thompson was quick off the bat and responded to Aden’s nomination with a similar video of her own singing “Jambo.”

“Thank you so much for nominating me, Halima. I hope you guys sing and have so much fun with this song,” she said before asking Coco Rocha, Yara Shahidi and Ava Michelle to step up and take part.