Hyundai heralds launch of Venue SUV in new video

The video was shot in the US and shows dramatic scenes of a Venue being flown inside a C-130 transport aircraft.
Updated 16 July 2019

Hyundai heralds launch of Venue SUV in new video

Hyundai Motor Company this week released a “cinema-worthy” video advert to mark the global debut of its newest entry sports utility vehicle, the Venue, catering to its young target audience’s viewing preferences. 

The nearly three-minute clip on YouTube (https://youtu.be/xHp0R14_sRY) celebrates the Venue’s entry into the Hyundai Motor SUV lineup, which includes the Hyundai Palisade, Santa Fe, Tucson, Nexo and Kona. 

Designed to win the hearts of millennials and young consumers with its “urban vibes” concept, the cinematographic advertisement highlights Venue’s youthful features and its urbane identity, suited to a city lifestyle. 

“Packing a powerful punch on practicality and personality, Venue offers the versatility of all-purpose driving, catering to a wide spectrum of lifestyles and different terrains. It also offers the best fuel efficiency of its class, while providing a stable and comfortable driving experience,” the automaker said.

The video was shot in the US and shows dramatic scenes of a Venue being flown inside a C-130 transport aircraft, before the plane swoops down to land, and unleashes the Venue onto the tarmac at California’s Inyokern Airport, where it is greeted by other Hyundai SUVs. 

All of the SUVs featured in the clip — Palisade, Santa Fe, Tucson, Nexo, Kona and Venue — appear as humanoid characters, revving their engines, pulsating, dancing, nodding up and down, and blinkering headlights — all before heading off as a family in a supercharged motorcade toward a big city. 

“As an entry SUV with a youthful spirit targeting the millennials, the Venue’s blockbuster advert tries to break stereotypes about car advertisements,” said Wonhong Cho, executive vice president and chief marketing officer of Hyundai Motor. “We hope we can all enjoy Venue’s successful arrival through this unique advertising scheme.”

Having debuted at the New York International Auto Show in April 2019, the new 2020 Venue is the latest addition to Hyundai Motor’s entry SUV segment.


DFF’s ‘Foodie Experiences’ has something for everyone

Updated 22 February 2020

DFF’s ‘Foodie Experiences’ has something for everyone

Whether you fancy yourself as the next winner of TV’s MasterChef, need to know more about sustainable eating or just want to enjoy a one-off dining experience, Dubai Food Festival’s “Foodie Experiences” offers something for everyone to enjoy. 

Dubai Food Festival 2020 — the 18-day citywide culinary celebration — is hosting its second edition of “Foodie Experiences,” bringing a whole new realm of memorable activities to the festival.

Ahmed Al-Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Dubai holds a unique position in culinary terms — we have some of the world’s most renowned restaurateurs, chefs and culinary entrepreneurs operating right here on our doorstep, coupled with a strong culture of fostering innovation and an ever-growing multi-cultural population. These three factors have successfully merged to create a memorable, exciting and interesting series of adventures in food, many of which will never be repeated.”

He added: “The 2020 edition of Foodie Experiences is not only a chance for chefs to showcase their expertise, but also represents an opportunity for residents and visitors to develop greater insight into Emirati culture, taste new foods and develop new interests through our master classes.”

Here’s a selection of some of the foodie experiences on offer:

Master Classes

Guests can learn how to cook like a MasterChef with the chance to learn from Head Chef Margarita Vaamonde-Beggs at MasterChef, the world-first TV Experience restaurant in the Millennium Place Marina hotel. Sushi lovers can learn how to make their favorite Japanese dish in the award-winning Wakame Sushi Master Class. Jumeirah’s Culinary Boutique is throwing three master classes into the mixing bowl — a cake decorating class, seafood cooking and one for kids.

Chef’s Tables

The Chef’s Table offers diners the chance to try out some one-off menus and unusual dishes up close and personal with the chefs. 

Head down to Akiba Dori in D3 for a night of Japanese Italian fusion — featuring an off-menu exclusive Tokyo-style Neapolitan pizza tasting menu, prepared by Pizzaiolo Luigi. 

DIFC’s BOCA is hosting a “Tapas Forward” Chef’s Table, billed as a one-off eight course responsible tasting experience, featuring Spanish, French and Italian cuisines. This tasting experience will embrace lesser-known local crops, sustainable seafood, and artisanal and ethical produce from local farmers and from friends abroad.

Experiential dining

Join local travel experts Platinum Heritage for experiential dining in the desert. This Bedouin Cuisine Masterclass and Experience takes place under the stars at an authentic Bedouin village, where guests can learn about Bedouin recipes and traditions.

Ladies can enjoy a Charlotte Tilbury themed afternoon tea in Penrose Lounge (Four Seasons, DIFC). The experience includes an exclusive makeup tutorial with one of Charlotte Tilbury’s makeup artists. The afternoon will be complete with a takeaway of Charlotte Tilbury goodies.