Hyundai heralds launch of Venue SUV in new video

The video was shot in the US and shows dramatic scenes of a Venue being flown inside a C-130 transport aircraft.
Updated 16 July 2019

Hyundai heralds launch of Venue SUV in new video

Hyundai Motor Company this week released a “cinema-worthy” video advert to mark the global debut of its newest entry sports utility vehicle, the Venue, catering to its young target audience’s viewing preferences. 

The nearly three-minute clip on YouTube (https://youtu.be/xHp0R14_sRY) celebrates the Venue’s entry into the Hyundai Motor SUV lineup, which includes the Hyundai Palisade, Santa Fe, Tucson, Nexo and Kona. 

Designed to win the hearts of millennials and young consumers with its “urban vibes” concept, the cinematographic advertisement highlights Venue’s youthful features and its urbane identity, suited to a city lifestyle. 

“Packing a powerful punch on practicality and personality, Venue offers the versatility of all-purpose driving, catering to a wide spectrum of lifestyles and different terrains. It also offers the best fuel efficiency of its class, while providing a stable and comfortable driving experience,” the automaker said.

The video was shot in the US and shows dramatic scenes of a Venue being flown inside a C-130 transport aircraft, before the plane swoops down to land, and unleashes the Venue onto the tarmac at California’s Inyokern Airport, where it is greeted by other Hyundai SUVs. 

All of the SUVs featured in the clip — Palisade, Santa Fe, Tucson, Nexo, Kona and Venue — appear as humanoid characters, revving their engines, pulsating, dancing, nodding up and down, and blinkering headlights — all before heading off as a family in a supercharged motorcade toward a big city. 

“As an entry SUV with a youthful spirit targeting the millennials, the Venue’s blockbuster advert tries to break stereotypes about car advertisements,” said Wonhong Cho, executive vice president and chief marketing officer of Hyundai Motor. “We hope we can all enjoy Venue’s successful arrival through this unique advertising scheme.”

Having debuted at the New York International Auto Show in April 2019, the new 2020 Venue is the latest addition to Hyundai Motor’s entry SUV segment.


New Land Rover Defender makes global debut

Updated 16 September 2019

New Land Rover Defender makes global debut

Land Rover has revealed the New Defender with a dramatic live-action demonstration of its capability at the Frankfurt Motor Show. 

The new 4x4 made its first appearance by descending an extreme 42-degree incline at the show — a feat broadcast live to a global audience of fans. The Defender is said to be the most capable and durable Land Rover ever made and its debut in Frankfurt marked the end of its first adventure, to the Valley of the Castles in the Charyn Canyon, Kazakhstan — one of the most land-locked places on earth. 

Professional mountaineer Kenton Cool drove New Defender in Kazakhstan and he was in Frankfurt to give the new model his seal of approval alongside Olympic medal-winning equestrian rider Zara Tindall.

New Defender will be available in 90 and 110 body designs, with up to six seats in the 90 and the option of five, six or 5+2 seating in the 110. 

The range comprises Defender, S, SE, HSE, First Edition and top-of-the-range Defender X. Customers will be able to personalize their vehicle in more ways than any previous Land Rover, with four accessory packs — the Explorer, Adventure, Country and Urban. First Edition models featuring unique specification will be available throughout the first year of production.

Felix Bräutigam, chief commercial officer, Jaguar Land Rover, said: “New Defender will be available in 128 global markets and meets or exceeds the toughest emissions and safety requirements in the world. Combining advanced technology and durable mechanical underpinnings we have delivered the toughness and character you can only find in a Defender. With four personalities to choose from, two body styles and a comprehensive range of options and accessories, customers will be able to personalize Defender to make their ultimate 4x4 companion — whatever their lifestyle.”

Mountaineer Cool, who has climbed Everest 14 times, said: “The Land Rover Defender, and Series models before it, have been the backbone of countless adventures going back more than 70 years. I was excited to begin a new chapter in the history of the world’s most iconic 4x4 by taking New Defender on its first expedition and the trip to remote Kazakhstan and tested it to the extreme. I can say for certain that negotiating its way down the climbing wall in Frankfurt gave only the smallest glimpse of its amazing off- and on-road capability.”

Gerry McGovern, chief design officer, Land Rover, said: “The new Defender is respectful of its past but is not harnessed by it. This is a new Defender for a new age. Its unique personality is accentuated by its distinctive silhouette and optimum proportions, which make it both highly desirable and seriously capable — a visually compelling 4x4 that wears its design and engineering integrity with uncompromised commitment.”