Hyundai heralds launch of Venue SUV in new video

The video was shot in the US and shows dramatic scenes of a Venue being flown inside a C-130 transport aircraft.
Updated 16 July 2019

Hyundai heralds launch of Venue SUV in new video

Hyundai Motor Company this week released a “cinema-worthy” video advert to mark the global debut of its newest entry sports utility vehicle, the Venue, catering to its young target audience’s viewing preferences. 

The nearly three-minute clip on YouTube (https://youtu.be/xHp0R14_sRY) celebrates the Venue’s entry into the Hyundai Motor SUV lineup, which includes the Hyundai Palisade, Santa Fe, Tucson, Nexo and Kona. 

Designed to win the hearts of millennials and young consumers with its “urban vibes” concept, the cinematographic advertisement highlights Venue’s youthful features and its urbane identity, suited to a city lifestyle. 

“Packing a powerful punch on practicality and personality, Venue offers the versatility of all-purpose driving, catering to a wide spectrum of lifestyles and different terrains. It also offers the best fuel efficiency of its class, while providing a stable and comfortable driving experience,” the automaker said.

The video was shot in the US and shows dramatic scenes of a Venue being flown inside a C-130 transport aircraft, before the plane swoops down to land, and unleashes the Venue onto the tarmac at California’s Inyokern Airport, where it is greeted by other Hyundai SUVs. 

All of the SUVs featured in the clip — Palisade, Santa Fe, Tucson, Nexo, Kona and Venue — appear as humanoid characters, revving their engines, pulsating, dancing, nodding up and down, and blinkering headlights — all before heading off as a family in a supercharged motorcade toward a big city. 

“As an entry SUV with a youthful spirit targeting the millennials, the Venue’s blockbuster advert tries to break stereotypes about car advertisements,” said Wonhong Cho, executive vice president and chief marketing officer of Hyundai Motor. “We hope we can all enjoy Venue’s successful arrival through this unique advertising scheme.”

Having debuted at the New York International Auto Show in April 2019, the new 2020 Venue is the latest addition to Hyundai Motor’s entry SUV segment.


ALJ Motors unveils Toyota Granvia in Saudi Arabia

Updated 30 min 13 sec ago

ALJ Motors unveils Toyota Granvia in Saudi Arabia

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, has unveiled the new Toyota Granvia in the Saudi market.

Designed to provide an exceptional transportation space that addresses the growing demand for high-end shuttles, the new vehicle’s design, interior, engine, and safety features enable the riders to travel with total peace of mind.

“We are very excited to unveil the new Granvia, a true premium transport solution that meets the evolving needs of those desiring a spacious cabin, unrivaled comfort, and superior refinement. By providing ample personal space, we have ensured that each passenger will enjoy a smooth, comfortable ride and arrive at their destination feeling relaxed and refreshed,” said Mazin Jameel, executive director, marketing, Abdul Latif Jameel Motors.

“At Abdul Latif Jameel Motors, we believe that travel should always be an enjoyable experience, and it was our goal to launch an exceptional Toyota vehicle that enhances people’s journeys by creating memorable moments to cherish. I would like to extend my gratitude to all of our guests for their continuous support, which is an endless source of inspiration in our drive to introduce ‘ever-better’ cars,” Jameel added.

The new Granvia takes the concept of a luxury shuttle to the next level with premium seating for up to six people, including a standard feature of four leather ottomans with footrests — a class first. Its expansive cabin delivers a level of comfort and refinement passengers would normally associate with a high-end limousine, complete with independent rear climate control, adjustable interior illumination, and luxurious woodgrain and metallic finishing, among many other features.

The relationship between Toyota and Abdul Latif Jameel Motors was established more than half-century ago, and has grown to become one of the most remarkable automotive forces in the Kingdom.

Abdul Latif Jameel Motors is also one of the largest independent certified Toyota distributors in the world. Under its principle of putting the guest first and its commitment to achieving excellence in all it has to offer, Abdul Latif Jameel Motors supports the widespread use of Toyota vehicles in the Saudi market through an extensive network of sales and maintenance centers strategically located around the Kingdom, providing peace of mind for their guests, wherever they may be.