Continental opens flagship service center in Dubai

From left, Karel Kucera, managing director of Continental Middle East; Hassan El-Hajj, managing director of Royal Step Car Services; Khalil Ismail Jaber, CEO at Royal Step Car Services; Khalid Abdulla Tariam, chairman and general manager of Dar Al-Khaleej publishing house; and Shaun Smith, general manager of EUT.
Updated 24 July 2019

Continental opens flagship service center in Dubai

Continental, a German tire and automotive technology company, has opened its largest Middle East service center in Dubai.

The new full-service facility, which has been launched in partnership with Royal Step Car Services, will provide customers in the UAE with a one-stop shop for all their car servicing needs.

Continental’s new flagship facility has more than 10 service bays and offers a full range of premium tire and car care services. These include: Tire repairs and fitting, wheel alignment, battery servicing, air conditioning servicing, oil changes, electrical work, brake services, car wash, car accessories and other general maintenance. There is also a dedicated customer waiting area and product display area.

The new service center, which is located on 4th Street in Al-Quoz 1, was opened by executives from Continental, Royal Step Car Services and Emirates for Universal Tyres (EUT), the sole distributor for Continental in the UAE. Present at the official launch ceremony were Karel Kucera, managing director of Continental Middle East, and Shaun Smith, general manager at EUT, who both handed over the certificate of authorized dealership to Hassan El-Hajj, managing director of Royal Step Car Services.

“This new flagship service center allows Continental to make its premium range of tires and other services even more accessible to customers in Dubai,” Kucera said.

El-Hajj said: “The investment in this new facility ensures that we lead the market when it comes to offering customers the best in terms of both servicing and products.”


Tire business poised for growth in Saudi Arabia despite COVID-19

Updated 23 September 2020

Tire business poised for growth in Saudi Arabia despite COVID-19

Despite the still raging COVID-19 pandemic, the tire business is poised to come back stronger than before as people become even more reliant on their vehicles to get to their destination while ensuring minimum exposure risk level. This was one of the highlights of the first virtual meetup hosted by Bridgestone Middle East, which expressed optimism about future market prospects in Saudi Arabia post-pandemic with the gradual easing of restrictions and people continuing to observe social distancing as they move around.

During the meeting, Stefano Sanchini, regional managing director for Bridgestone Middle East, and Berna Akinci, head of marketing for Bridgestone Middle East, discussed the economic repercussions of the pandemic on the automotive sector and the tires industry, following the temporary closures of businesses, impacting jobs as well as people staying more at home to avoid getting infected by the virus.

While economic impact has hit the pockets of vehicle owners in the Middle East, Sachini and Akinci emphasized that road safety must not be compromised to save on money when it comes to replacing tires and should be considered as a necessity.

They also took the opportunity to update the participants on the latest trends in the regional market, which has been rapidly catching up with the digitization of almost all sectors, including the emergence of new mobility ecosystems.

During the talk, speakers identified safety as a priority when buying tires. Buyers should consider purchasing only quality tires as it affects the braking distance, the handling, and grip while driving.

The drop in the demand for tires during the height of the lockdown affected sales, however, the trend is moving upwards again as restrictions have eased in some parts of the region. In this regard, Bridgestone has been looking on ways to enrich its brand offerings to add value to customers.

The company further emphasized the importance of going digital for the industry to reach out and meet the needs of its customers, especially in the Middle East, where there is a high rate of usage of digital devices. 

The value of data management as the new fuel for mobility has also been talked about during the meetup.