Saudi Arabia puts in place new measurement tools for Hajj quality control

ADAA officials during a press conference in Riyadh. (Supplied photo)
Updated 05 August 2019

Saudi Arabia puts in place new measurement tools for Hajj quality control

  • Quality control center's scale of operations is significant, with 31 sites, covered by 80 field researchers from 22 different nationalities.

RIYADH: Saudi Arabia's National Center for Performance Measurement (ADAA) has announced the launch of measurement operations for this year’s Hajj season.

The center will target 50 services provided by 16 government agencies to pilgrims from Saudi Arabia and around the Islamic world in Makkah, Madinah, Jeddah and Taif.

“The center follows specific measurement criteria based on clear methodology designed according to the best international practices,” said Ibrahim Niaz, director general of ADAA. The measuring tools provide in-depth data that reflect the pilgrims’ level of satisfaction on services provided to them throughout their journey. 

The measurement criteria are: Processes, sites, electronic systems, employees, time frame and outputs. 

The scale of operations is significant, with 31 sites, covered by 80 field researchers of 22 different nationalities.

They will measure the satisfaction of Hajj guests on obtaining a Hajj visa, traveling to Makkah and Madinah, mobility and support services, performing the rituals, visiting the Prophet’s Mosque and departure. 

For the first time, ADAA is implementing three new satisfaction measurement tools: The Mystery Shopper, the Watani Platform and field surveys. 

ADAA will send mystery shoppers to perform the Hajj rituals while verifying agency compliance with the services of pilgrims in 31 different locations. They will also assess staff performance. 

“The center adopted three tools to measure the satisfaction of the beneficiaries and to communicate with the beneficiaries and pilgrims directly. They will answer around 7,500 questionnaires related to their experience, and their use of government services,” Niaz said.

In a press conference held at the headquarters of ADAA in Riyadh, Khalid Al-Omari, senior quality assurance manager, said: “The Watani Platform is an electronic platform in 9 different languages that reflects the voices of citizens, residents, visitors and investors. It will enable them to evaluate the performance of public services according to the best technical practices.

Hassan Genah, executive director of performance analysis, said: “The platform will measure ministries and public bodies and some companies and institutions that provide services related to the performance of the Hajj.”


Saudi Arabia’s Diriyah to host festival celebrating knights and their steeds

Prince Salman bin Faisal bin Salman, and DGDA’s CEO Jerry Inzerillo pose at a heritage site in Diriyah. The region is home to Al-Turaif district which is known as one of the largest clay cities in the world. (SPA)
Updated 10 min 50 sec ago

Saudi Arabia’s Diriyah to host festival celebrating knights and their steeds

  • The festival will include activities such as an auction, art competitions, and live performances from singers and actors

DIRIYAH: A festival celebrating the Kingdom’s knights and their horses is being held in March in Diriyah.
The “Ubayyah” Festival is inspired by Arabian thoroughbreds and is named after the favorite horse of King Abdul Aziz, the founder of modern Saudi Arabia, who rode it into battles that led to the establishment of the Kingdom.
Diriyah is home to Al-Turaif district, which was built in 1744 and is known as one of the largest clay cities in the world. It was registered by UNESCO as a World Heritage Site in 2010 and is one of five Saudi sites listed.
The Diriyah Gate Development Authority (DGDA) is working with the festival’s organizing committee represented by the president of the governing council, Prince Salman bin Faisal bin Salman, and DGDA’s CEO Jerry Inzerillo, to deliver the event.
“We are excited to celebrate the return of Ubayyah — the Kingdom’s most famous horse — to its home in the cradle of Saudi culture and heroism. We hope that this cooperation succeeds in reflecting the Kingdom’s great heritage where horses have always been a symbol of honor and membership,” said Inzerillo.

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The festival will include activities such as an auction, art competitions, and live performances from singers and actors.

The Turaif neighborhood has an equine museum that showcases stories about the bond between a knight and his horse, as well as the cultural heritage and traditions of Arabian knights.
“This step is a turning point in the Saudi Arabian Horse Festival Ubayyah, and following the success of last year’s first edition, we aim to continue being distinguished in Diriyah, in line with the directives of our leadership and (the reform plan) Saudi Vision 2030,” said the prince.
The event aims to promote cooperation in areas that raise awareness about the beauty of thoroughbred Arabian horses, Diriyah’s legacy and its mission to adhere to traditional Saudi cultural values.
The festival will include activities such as an auction, art competitions, and live performances from singers and actors.
Last December Diriyah hosted an equestrian tournament with Olympic and World Cup qualification points up for grabs.