Groupe PSA names new head of dealer operations

Larbi Hbil, head of dealer operations for the GCC at Groupe PSA.
Updated 05 August 2019

Groupe PSA names new head of dealer operations

Groupe PSA has appointed Larbi Hbil as the new head of dealer operations in the GCC to lead the French manufacturer’s expansion plan in the region and oversee the local distributor network. He will report to and work closely with Rakesh Nair, Groupe PSA managing director of the GCC. 

In his new role, Hbil will focus on continuing to build and expand Peugeot’s partner network, making Peugeot vehicles more accessible across the Middle East while enhancing marketing and operational efficiency. 

“Larbi is an outstanding business expert who will be a great asset to us in this time of regional growth for the brand. With his broad experience across several industries, he will further drive up standards in the customer experience offered by our importers,” Nair said. 

“I am proud to be joining Groupe PSA as it makes its comeback in the region. The brand has made many great strides in recent years and I look forward to working with our dealership network across the region to enhance Peugeot’s customer experience and take it to the next level,” Larbi said.

Hbil most recently served as managing director of Volvo Group Trucks Middle East and Africa. 

He holds an executive MBA in leadership and change from Hult International Business School and a post-graduate degree in marketing from TIAS Business School, the Netherlands.


Zain KSA celebrates key 5G milestone

Updated 29 min 26 sec ago

Zain KSA celebrates key 5G milestone

Zain KSA celebrated the finalization of the first phase of the Middle East’s largest 5G network in a special event on Dec. 8 at the Hilton Riyadh. The ceremony, held under the patronage of Minister of Communications and Information Technology Abdullah bin Amer Al-Sawaha, was attended by Zain KSA Chairman Prince Nayef bin Sultan bin Muhammed bin Saud Al-Kabeer, Governor of Communications and Information Technology Commission Dr. Muhammed bin Saud Al-Tamimi, Deputy Minister of Communications and Information Technology Haitham bin Abdulrahman Al-Ohali, and Zain KSA CEO Sultan bin Abdul Aziz Al-Deghaither, along with other dignitaries in the ICT sector.

Prince Nayef said: “Zain KSA’s achievement accompanies the speedy development and innovative services of the digital revolution that the world around us is witnessing. This achievement is significant in its timing, as it coincides with the rapid rise of the Kingdom’s ranking in several prestigious international reports, specifically in the ICT sector. Another aspect that makes this achievement noteworthy is its size, as it offers the broadest coverage of the 5G network, which has positioned the Kingdom as the first in the Middle East, Europe and Africa.”

Prince Nayef pointed out the concurrence of Zain KSA’s accomplishment with the Kingdom’s growing pivotal role at the global economic level, and in becoming the first Arab country to preside over the G20 summit. He affirmed Zain’s commitment to keeping pace with the Kingdom’s economic ambitions in line with its position in employing young national talent. He said the Saudization rate in the company has reached 86 percent, with young Saudis assuming 92 percent of leadership positions.

CEO Al-Deghaither said through its completion of the first phase of the 5G network, Zain KSA confirms its commitment to becoming a key player in the ICT sector. “Zain KSA has made several significant achievements since its inception. Today, we proudly announce that the company has the widest 5G network coverage in the Kingdom and the region.” 

He added that the 5G technology will lead the Kingdom toward a new world with its substantial technologies and capabilities, which will be evident in various sectors through the Internet of Things and the business sector, in addition to other daily functions that will make customer experience easier and more effective.”

Al-Deghaither said that this step comes at a time when Zain KSA is witnessing its best operational performance by reaching the highest profit over the past two years, with SR380 million ($101.3 million) during the first nine months of 2019, and a total of SR332 million for 2018.

With the completion of the first phase of the 5G network, Zain KSA is now offering a range of packages of 5G services for individuals and businesses through a network of 2,600 towers distributed across 27 cities.