Groupe PSA names new head of dealer operations

Larbi Hbil, head of dealer operations for the GCC at Groupe PSA.
Updated 05 August 2019

Groupe PSA names new head of dealer operations

Groupe PSA has appointed Larbi Hbil as the new head of dealer operations in the GCC to lead the French manufacturer’s expansion plan in the region and oversee the local distributor network. He will report to and work closely with Rakesh Nair, Groupe PSA managing director of the GCC. 

In his new role, Hbil will focus on continuing to build and expand Peugeot’s partner network, making Peugeot vehicles more accessible across the Middle East while enhancing marketing and operational efficiency. 

“Larbi is an outstanding business expert who will be a great asset to us in this time of regional growth for the brand. With his broad experience across several industries, he will further drive up standards in the customer experience offered by our importers,” Nair said. 

“I am proud to be joining Groupe PSA as it makes its comeback in the region. The brand has made many great strides in recent years and I look forward to working with our dealership network across the region to enhance Peugeot’s customer experience and take it to the next level,” Larbi said.

Hbil most recently served as managing director of Volvo Group Trucks Middle East and Africa. 

He holds an executive MBA in leadership and change from Hult International Business School and a post-graduate degree in marketing from TIAS Business School, the Netherlands.


LuLu to fly 12 students from Kingdom to NASA

Updated 23 January 2020

LuLu to fly 12 students from Kingdom to NASA

LuLu, the largest hypermarket chain in the Middle East, awarded a total of 12 young students of different nationalities from Saudi Arabia, India, Philippines, and Egypt, a chance to visit the NASA center in the US.
LuLu’s back-to-school promotion called “Fly to NASA” was held in partnership with Almarai. The hypermarket hosted a competition last September in search of students who are science and space knowledge enthusiasts to experience and visit the NASA center in Huntsville, Alabama.
Shehim Mohammed, LuLu Hypermarket director of Saudi Arabia, said: “We are glad to finally announce the winners of this innovative campaign, which is a first and the most unique among our activations over the years of operating in the region. Thank you to our partner Almarai for joining hands with us in this exciting promotion. This is the first time that LuLu will lead a great opportunity to children who have the high potential to grow and learn more while having fun through science.”
Winners include: Abrez Hussain, Mohammed Ahmed, Rayyan Abdul Aziz, Naif Saad Altwaim, Osama Al-Harbi, Hugh Matthew, Khalid Abdul Aziz, Munther Mohammed Qasim Abujazar, Ahmad Gahwagy, Ahmed Khalaf, Hamza Ladha and Asif Rijo.
“Fly to NASA” winners will get to enjoy and experience a one-week trip, which will include five days of fun and learning at NASA’s Space Camp. The selection process involved two phases — first was the preliminary online registration, while the final stage featured a live quiz to obtain the top 12 winners. Students aged 9 to 18 years were encouraged to register and join the online activation.
With 185 stores operating worldwide, LuLu is the fastest growing retail chain across 10 countries, which include the GCC, India, Egypt, Indonesia, and Malaysia. Founded in the early 1990s, it has successfully expanded to different parts of the world, garnering more than 1,600,000 shopping patrons everyday.
LuLu is one of the favorite shopping destinations in Saudi Arabia, where it offers a broad selection of international products. It is one of the Middle East’s top employers with its workforce numbering to 50,000.