NEC to install massive LED wall at STC facility

NEC Display Solutions has signed an agreement with STC to install a 256-square-meter LED display on the STC campus in Riyadh.
Updated 05 August 2019

NEC to install massive LED wall at STC facility

One of the world’s largest control room LED displays is set to come to Saudi Arabia as Japanese display technology manufacturer NEC Display Solutions has signed an agreement with STC to install a 256-square-meter LED display, featuring over 200 video wall screens, at the Unified Network Operation Center (UNOC) on the STC campus in Riyadh.

NEC’s comprehensive involvement in the project includes design, manufacture, supply, installation, testing and commissioning of the massive video wall. Working along with Saudi Media Systems SMS, NEC will be responsible for the supply and installation of about 216 video wall units, several meeting room displays as well as other smaller LED solutions. It will also provide the complete back-end processors for the successful functioning of the UNOC.

“Our agreement with STC represents a landmark project that highlights NEC’s status as one of the very few manufacturers in the world that is capable of providing a complete custom-made display solutions to government entities and major companies. NEC covers the entire aspect of the project, starting from feasibility studies, design and manufacture to installation, testing and commissioning. We select the right display technology and the right kind of back-end processing solution for not just network operation centers but also data centers, control rooms, and security operation centers,” said Bernd Eberhardt, CEO of NEC Display Solutions GmbH.

“STC is happy to join hands with NEC Display Solutions to provide a complete turnkey solution for the successful functioning of the UNOC. The agreement reflects STC’s constant efforts to build strategic partnerships with global entities to provide world-class digital services and innovative solutions to our customers, enabling the digital transformation of the Kingdom,” said Abdullah Al-Mazrou, general manager, buildings and fleet management at STC.

As a total display solutions company, NEC holds a leading position in the display market in the Europe, Middle East and Africa region. The installation of the massive LED wall in Saudi Arabia is the latest milestone for the company that has earlier pioneered other major projects such as the world‘s first RB laser projector in 2017. 

NEC Display Solutions has so far manufactured and delivered over 1.5 million large-format displays. Its success story includes partnerships with more than 200 airports worldwide and delivery of over 125,000 displays over the last five years in leading fast food restaurants across Europe.

The Japanese display technology manufacturer, headquartered in Tokyo, is a wholly owned subsidiary of NEC Corporation, which has been a global technology leader for over 120 years.


MYNM launches virtual showroom for BMW cars

Updated 03 June 2020

MYNM launches virtual showroom for BMW cars

In line with the evolving patterns of consumer shopping and to meet the changing customer demands in the Kingdom, Mohamed Yousuf Naghi Motors (MYNM) Company has launched their new cutting-edge virtual showroom.

Introducing the user-friendly digital platform has been an essential step for the car dealership, which can continue to showcase the latest BMW group vehicles in these evolving times across the Kingdom.

“As the official importer of BMW Group vehicles in Saudi Arabia, MYNM strives to maintain and uphold the brands’ reputation with a focus on quality, service, and customer care,” a statement said.  

“The innovative solution guides both prospective and existing BMW clients in selecting the BMW model that is right for them.”

Accessible in English, the platform features MYNM’s full range of vehicles and specs.

The virtual showroom provides clients with the choice of adding their favorite vehicles to the “car park” and comparing models of interest while they shop. The platform allows users to filter collections by series, model, price, mileage and year. 

For the conservative spender, MYNM offers a selection of pre-owned vehicles from the BMW Premium Selection category. Buyers can feel confident in choosing one of these vehicles due to the extensive checks each car receives and enjoy a variety of perks, including a wide range of warranties, low mileage and mobility services. 

Each BMW Premium Selection vehicle endures a complete 360° Vehicle Check before the cars are available to buyers. They meet the highest standards in terms of optical and technical details. Furthermore, the interior or exterior of every BMW Premium Selection vehicle must 100 percent comply with BMW’s product standards.

Mark Notkin, managing director at MYNM, said: “The automotive industry is constantly evolving, and the way people communicate with the industry is steadily changing as well. We believe that the launch of our virtual showroom is a step in the right direction.

“Through our virtual showroom, visitors can explore our vast collection of new and used premium pre-owned BMW vehicles and receive instant feedback regarding model availability, financing options, and test drive scheduling.”

He added: “This technology will transform the way we service our customers and allow us to meet the needs of our busy clientele 24/7. Fully committed to upholding the brands’ reputation and providing a quality service to our loyal customers, we are honored to share this unique buyer experience with the nation.” 

This cutting-edge technology is being seen as significant in terms of the advancement of the regional automotive industry and the MYNM dealership.