Startup of the Week: Azha Workshop is embracing national culture

Updated 06 August 2019

Startup of the Week: Azha Workshop is embracing national culture

  • A popular bracelet is the “Shahada” string that has the Shahada written on it in beautiful calligraphy, and which comes in all sizes and colors

JEDDAH: Azha Workshop is a true example of creativity. Founder Rawaa Bakhsh embarked on a journey to establish her company in 2014, in Canada, to make jewelry inspired by spirituality, culture, and the Arabic language.
“I am a third-generation jeweler. My grandfather and father both worked with precious metals and fine jewelry,” she said. 
The process of creating individual trinkets and adornments is long but worth it in the end, Bakhsh added. “The process of (making) our jewelry is coming up with a concept, then going through variations of designs, then being molded, and then being plated with gold.”
What makes each product unique is the focus on the concept, the story behind each piece, the description of each piece and how it is interpreted by each customer. 
Perhaps their most unique pieces are the religious ones and those with cultural significance. 
One of the simpler designs is a pendant called “Safar” which is an origami camel. Customers have sent many pictures of themselves back to Azha Workshop holding the pendant in different parts of the world. 
A popular bracelet is the “Shahada” string that has the Shahada written on it in beautiful calligraphy, and which comes in all sizes and colors. She also can turn verses from the Qur’an into wearable pieces of jewelry.
When asked about her inspiration, Bakhsh said: “I want to raise awareness, to maintain our spiritual values and beliefs, to make an impact, no matter how small.”
One day, she told Arab News, she would like her workshop to become the leading Muslim lifestyle accessories brand in the Middle East.


Sunsilk’s Color Run returns to Riyadh

‘The Happiest 5k on the Planet’ is set to turn Riyadh colorful on Oct. 26. (Photos/Supplied)
Updated 16 October 2019

Sunsilk’s Color Run returns to Riyadh

  • The General Entertainment Authority is bringing The Color Run back to the Kingdom following the success of the Alkhobar event

RIYADH: The Color Run presented by Sunsilk is returning to Saudi Arabia! The countdown to “The Happiest 5k on the Planet” is on, with The Color Run bursting onto the streets of Riyadh on Oct. 26.
The event is part of the GEA’s efforts to attract top entertainment to Saudi Arabia. The Color Run — now the largest running series in the world — will be making its vibrant return to the Kingdom’s two biggest cities, with over 15,000 expected to participate in each location.
The Riyadh event follows the Kingdom’s extremely popular inaugural Color Run, which took place in Alkhobar in March and saw over 10,000 people run, jog, walk and skip their way along the 5 km course.
To date, The Color Run has been hosted in more than 40 countries with over 7 million runners participating in the event. It is untimed and sees thousands of participants covered from head to toe in an array of different colors throughout the course before collecting their medals at the finish line. The only rule is that those taking part must cross the finish line covered in color and have fun while doing it!
The non-competitive run is not only an opportunity to create perfect memories — and Instagram posts — but also serves as a celebration of health, happiness and individuality. The GEA, a core pillar under the Saudi government, is supporting the event as part of its continued efforts to enrich the lifestyle of residents as part of the Kingdom’s Vision 2030 reform plans and in line with the nation’s Quality of Life Program 2020.
The first of the upcoming events will be hosted as part of Riyadh Season, considered to be the biggest entertainment event in the capital city, with activities catering to sports, music, theater, fashion and much more.

FASTFACT

Tickets available at ksa.thecolorrun.com, children go free!

Ahmed Al-Mehmadi, executive director of communications at the GEA said: “We are thrilled to be bringing The Color Run presented by Sunsilk to Riyadh. We witnessed an incredible turnout in Alkhobar and we have every confidence this event will attract even more people who want to engage in a healthy activity that combines fun and exercise. Its vibrancy matches the aims of the GEA and the Quality of Life Program 2020 objectives to support and create new options that boost participation across cultural, entertainment and sports activities.”
Kristen Biegler, spokesperson for The Color Run said: “Since its inception in 2012, The Color Run has had become a global phenomenon, and we are very excited to be returning to Saudi Arabia. The response in Alkhobar was truly amazing and we are extremely excited to bring ‘The Happiest 5k on the Planet’ to Riyadh. Our top rule is that everyone has fun — it is up to you whether you run, jog, walk or even skip your way to the finish line.”
Once the 5 km is over, the fun will continue at the Finish Festival, a larger-than-life celebration equipped with music, dance-offs, fun and games and massive color throws, which create millions of vivid color combinations!