Startup of the Week: Azha Workshop is embracing national culture

Updated 06 August 2019

Startup of the Week: Azha Workshop is embracing national culture

  • A popular bracelet is the “Shahada” string that has the Shahada written on it in beautiful calligraphy, and which comes in all sizes and colors

JEDDAH: Azha Workshop is a true example of creativity. Founder Rawaa Bakhsh embarked on a journey to establish her company in 2014, in Canada, to make jewelry inspired by spirituality, culture, and the Arabic language.
“I am a third-generation jeweler. My grandfather and father both worked with precious metals and fine jewelry,” she said. 
The process of creating individual trinkets and adornments is long but worth it in the end, Bakhsh added. “The process of (making) our jewelry is coming up with a concept, then going through variations of designs, then being molded, and then being plated with gold.”
What makes each product unique is the focus on the concept, the story behind each piece, the description of each piece and how it is interpreted by each customer. 
Perhaps their most unique pieces are the religious ones and those with cultural significance. 
One of the simpler designs is a pendant called “Safar” which is an origami camel. Customers have sent many pictures of themselves back to Azha Workshop holding the pendant in different parts of the world. 
A popular bracelet is the “Shahada” string that has the Shahada written on it in beautiful calligraphy, and which comes in all sizes and colors. She also can turn verses from the Qur’an into wearable pieces of jewelry.
When asked about her inspiration, Bakhsh said: “I want to raise awareness, to maintain our spiritual values and beliefs, to make an impact, no matter how small.”
One day, she told Arab News, she would like her workshop to become the leading Muslim lifestyle accessories brand in the Middle East.


G20 discusses long-term vision for the digital economy

Updated 05 June 2020

G20 discusses long-term vision for the digital economy

  • Members from G20 countries, guest countries, international and regional organizations met virtually

RIYADH: The G20 Digital Economy Taskforce (DETF) held consecutive virtual meetings on June 3 to June 4 to discuss a comprehensive approach to digital economy policymaking and the future of digitalization.

Members from G20 countries, guest countries, international and regional organizations, addressed the relevance of digitalization in maintaining business operations following the COVID-19 outbreak.

READ ARAB NEWS' DEDICATED G20 SPOTLIGHT HERE

Data Flows, Smart Cities, Digital Economy measurement and Digital Security were also on the agenda as well as the Connecting Humanity 2030 initiative.

Delegates also discussed digitalization in the context of the current crisis with a long-term vision for the best use of digital tools to build economic resiliency and promote job retention.

Prior to the DETF meeting, on June 1, the Dialogue on Trustworthy AI in Pandemic Response brought together experts from both the public and private sectors, and academia to explore the optimal role of government in Artificial Intelligence.

The potential use of the technology in diverse sectors was raised, along with how AI can be an efficient tool in pandemic responses. The Dialogue also examined the G20’s role in policy discussions and the long-term inclusion of AI on the G20 agenda.

G20 Digital Economy Ministers will review and continue the work of the Taskforce at their meeting on July 22-23.