Saudi Arabia’s first home-grown cinema chain to open four multiplexes by year end

The first cinema will be at the Mall of Arabia in Jeddah. (Muvi Cinemas)
Updated 07 August 2019

Saudi Arabia’s first home-grown cinema chain to open four multiplexes by year end

  • Muvi Cinemas’ first multiscreen to launch in Jeddah mall as part of deal for 10 more destinations in 2020

RIYADH: Saudi Arabia’s first home-grown cinema chain is to open four new multiplexes in the Kingdom before the end of this year.

Muvi Cinemas has signed a partnership deal with Arabian Centers which will see a network of film theaters established in malls in cities throughout the country.

The first will be at the Mall of Arabia in Jeddah where a 15-screen complex is expected to open to the public in the coming weeks.

It will be followed by cinemas at Nakheel Mall in Dammam, the Mall of Dhahran, Al-Hamra Mall in Riyadh and the new U-Walk boulevard mall complex due for the capital later this year.

Saudi lifestyle destinations operator Arabian Centers and its new partner Muvi Cinemas will continue to expand in 2020 with the launch of an additional 10 malls, bringing the movie experience to eight Saudi cities over the next 24 months through 250 screen choices including ScreenX, Junior, Suites and bespoke Xperience.

Arabian Centers’ CEO Olivier Nougarou, said: “As a local company with a deep understanding of the Saudi consumer, we are delighted to have a cinema chain partner who is also born out of the Kingdom and is equally committed to provide a bespoke and uniquely homegrown entertainment experience.

“We are shortly opening Muvi Cinemas’ first cineplex at our flagship Jeddah mall – the Mall of Arabia – and following it with openings in the capital and Eastern Province as we continue to enable and enhance our lifestyle experience across the Kingdom.”

The film theater partnership with Muvi Cinemas is aligned with the Saudi government’s quality of life program within the Vision 2030 reform plan, that is committed to the introduction of cinemas across the nation as part of a comprehensive range of entertainment, arts and cultural facilities.

 


Wait is almost over for music fans eager to learn who will headline E-Prix concerts

Updated 13 November 2019

Wait is almost over for music fans eager to learn who will headline E-Prix concerts

  • Organizers promise this year’s line-up of international stars at Diriyah event will be bigger than ever

RIYADH: The first of the major international music acts that will perform at the Diriyah E-Prix this month will be announced on Wednesday.

There were incredible scenes at the event last year when David Guetta, One Republic, the Black Eyed Peas, Amr Diab, Enrique Iglesias and Jason Derulo rocked the UNESCO World Heritage site. About 40,000 fans flocked to the Diriyah Circuit, on the outskirts of Riyadh, for the after-race concerts, the first unsegregated music events in Saudi Arabia

The stage is set for even bigger and better things this year, with the promise of another two nights of unmissable music on Nov. 22 and 23 as the E-Prix racing returns.

“If you were one of the 40,000 who were lucky enough to be part of that watershed moment (last year) for the Kingdom, believe me, you have not seen anything yet,” said Prince Abdul Aziz Al-Faisal Al-Saud, chairman of the General Sports Authority.

“Last year we told people before we announced (the acts) they should get their tickets early to avoid disappointment. Once we revealed who was coming, the tickets sold out incredibly quickly. This year will be the same but even bigger, so for music fans who want to enjoy the biggest concerts in Saudi Arabia, the smart move is to get your ticket now.”

The Diriyah E Prix kicks off the sixth season of the ABB FIA Formula E Championship, the world’s premier all-electric motorsport series, with a double header of races. It also marks the start of Diriyah Season, a month of sport, entertainment, art, cultural festivities, food and retail experiences. Tickets for the Diriyah E Prix, which include entry to the after-race concerts, are available at www.diriyahseason.sa.