Sheikha Jawaher bint Khalifa Al-Khalifa and Khulud Abu Homos, on behalf of Jawaher Khalifa Al-Khalifa Foundation for Youth Empowerment and Art Format Lab Production, recently signed a strategic partnership agreement, to jointly launch a new media initiative that will host a number of innovative projects primarily focused on encouraging regional talents.
The Arab Inventor and Bookathon are two comprehensive transmedia initiatives implemented through several e-platforms, TV programs and on-the-ground events. The Arab Inventor is a nationwide competition seeking the best young Arab inventor living in the UAE.
Similarly, Bookathon aims to encourage youth to be knowledgeable about their literature. It is a competition for readers to test their knowledge on important Emirati and Arab works of literature. The initiative also includes yearlong activities that connect Emirati authors with young readers.
Sheikha Jawaher said: “The foundation aims to empower the youth and help them reach the world at large by bridging between their potential and the right investors and decision-makers that will launch their careers and make them innovators in our society. We will help nurture these talents and constantly provide the required encouragement that will better shape their abilities and help them serve their community in the future.”
Abu Homos said: “The collaboration between our company and Jawaher bint Khalifa Al-Khalifa Foundation for Youth Empowerment is the beginning of developing a strategic long-term partnership between the two parties that will collectively work toward executing various projects. As a production company, we believe that media initiatives are not only for entertainment but for creating positive breakthroughs in the UAE and Arab world.”