MYNM bags four awards at marketing conference

The annual conference honors dealerships across 15 MENA countries, recognizing their achievements.
Updated 07 August 2019

MYNM bags four awards at marketing conference

Mohamed Yousuf Naghi Motors Co. (MYNM), the authorized dealer for Jaguar and Land Rover vehicles in the Kingdom, received four awards during the Jaguar Land Rover MENA Annual Marketing Conference held in Dubai recently.

The July 10-11 conference was attended by marketeers from all of the Jaguar and Land Rover dealerships in the MENA region.

The annual conference honors dealerships across 15 MENA countries, recognizing their achievements and efforts in accomplishing marketing objectives for the two British brands. Their contributions to the company’s success and growth in this important region are celebrated through four award categories.

Mahmoud Abdulaziz Mirza, national marketing and CRM manager at MYNM, received the “Marketeer of the Year” award in recognition of his effective marketing plans, which achieved prominent success and were in full compliance with the global policies and guidelines of the two brands. He was also recognized for the coordination between different departments to ensure the success of the marketing plans and meet customer expectations.

MYNM also received the “Best Car Launch Event” award for their Jaguar E-Pace launch ceremony and its accompanying activities.

The third award, “Best PR Practice” recognized MYNM’s communication and public relations activities following the royal decree allowing women to drive.

MYNM activated several initiatives to position Jaguar Land Rover vehicles among women, which resulted in increased brand familiarity among the new target audience, and a higher sales conversion from females. A year after the decree was announced, female sales accounted for 25 percent of Jaguar Land Rover sales in the Kingdom.

The fourth award for “Best Sponsorship Activity” recognized MYNM’s sponsorship of the Saudi Racing Team, the first team formed by the Saudi Arabian Motors Federation (SAMF), which participated in the Jaguar I-Pace eTrophy series.

As a result of this support, the Saudi Racing Team won the tournament in its inaugural season. In addition, racer Bandar Alesayi was named champion of the Pro-Am class, while his colleague Ahmed bin Khanen won third place in the same class.

Andre Bonthuys, managing director of MYNM, said: “MYNM proved its ability to apply the best global marketing strategies and comply with the standards set by Jaguar Land Rover for their dealerships.

“We are confident in achieving our goals and maintaining our outstanding performance and position at the forefront of the luxury car market in the Kingdom.”

Mirza said: “These awards are the result of a collaborative team implementing and executing well-structured plans and strategies.”


Yesser spurs excellence in digital governance

Updated 40 min 51 sec ago

Yesser spurs excellence in digital governance

With the bold Vision 2030 reform blueprint galvanizing all aspects of its digital journey, Saudi Arabia has seen radical changes in the way government entities operate and services are delivered to people over the past few years. Since its establishment in 2005, Saudi Arabia’s electronic government program, Yesser, has been at the forefront of developing robust information and communications technology infrastructure and integrating digital technologies into all areas of administration.

Yesser CEO Ali bin Nasser Al-Asiri said the online platform has enabled government agencies to simplify and improve processes of their operations, increase the quality of services, and deliver services not only in a secure, cost-effective, and sustainable manner but also in accordance with the aspirations of the beneficiaries.

“More importantly, the availability of these systems has made shared government data more easily accessible for all entities and enhanced communication between them. As a result, the decision-making processes have become more effective and efficient,” he said.

The Vision 2030 agenda envisages “an ambitious nation effectively governed.” Working toward realizing this goal, Yesser has focused on providing the latest technical solutions to governmental agencies, programs, and organizations to raise the productivity and efficiency of the public sector. These solutions have revolutionized the system of service development and delivery in the Kingdom’s public sector.

For instance, the Unified National Platform “gov.sa” is a reliable portal for more than 900 government electronic services and includes information on 250 government agencies in the Kingdom, whereas the National Contact Center (Amer) is aimed at facilitating e-government transactions for the public by providing support services and addressing inquiries about 345 services offered by more than 40 government agencies associated with the center. Meanwhile, the Government Service Bus (GSB) facilitates the integration and exchange of shared government data between government agencies for safe and timely online delivery of services.

Yesser’s initiatives were also instrumental in ensuring the continuity of public sector services when various measures taken by the government to curb the spread of COVID-19 posed significant operational challenges. Besides helping activate remote working for government agencies, the entity introduced many initiatives, such as the launch of a guide for telework, benefiting 94 percent of the government agencies in the Kingdom. Yesser also collaborated with various ministries and authorities to facilitate the return of Saudi citizens stranded outside the Kingdom due to border shutdowns and air travel suspension.

Yesser was established by the Ministry of Communications and Information Technology (MCIT) in 2005 in conjunction with the Ministry of Finance and the Communication and Information Technology Commission, in response to a royal decree directing MCIT to formulate a plan for providing government services and transactions electronically.