MYNM bags four awards at marketing conference

The annual conference honors dealerships across 15 MENA countries, recognizing their achievements.
Updated 07 August 2019

MYNM bags four awards at marketing conference

Mohamed Yousuf Naghi Motors Co. (MYNM), the authorized dealer for Jaguar and Land Rover vehicles in the Kingdom, received four awards during the Jaguar Land Rover MENA Annual Marketing Conference held in Dubai recently.

The July 10-11 conference was attended by marketeers from all of the Jaguar and Land Rover dealerships in the MENA region.

The annual conference honors dealerships across 15 MENA countries, recognizing their achievements and efforts in accomplishing marketing objectives for the two British brands. Their contributions to the company’s success and growth in this important region are celebrated through four award categories.

Mahmoud Abdulaziz Mirza, national marketing and CRM manager at MYNM, received the “Marketeer of the Year” award in recognition of his effective marketing plans, which achieved prominent success and were in full compliance with the global policies and guidelines of the two brands. He was also recognized for the coordination between different departments to ensure the success of the marketing plans and meet customer expectations.

MYNM also received the “Best Car Launch Event” award for their Jaguar E-Pace launch ceremony and its accompanying activities.

The third award, “Best PR Practice” recognized MYNM’s communication and public relations activities following the royal decree allowing women to drive.

MYNM activated several initiatives to position Jaguar Land Rover vehicles among women, which resulted in increased brand familiarity among the new target audience, and a higher sales conversion from females. A year after the decree was announced, female sales accounted for 25 percent of Jaguar Land Rover sales in the Kingdom.

The fourth award for “Best Sponsorship Activity” recognized MYNM’s sponsorship of the Saudi Racing Team, the first team formed by the Saudi Arabian Motors Federation (SAMF), which participated in the Jaguar I-Pace eTrophy series.

As a result of this support, the Saudi Racing Team won the tournament in its inaugural season. In addition, racer Bandar Alesayi was named champion of the Pro-Am class, while his colleague Ahmed bin Khanen won third place in the same class.

Andre Bonthuys, managing director of MYNM, said: “MYNM proved its ability to apply the best global marketing strategies and comply with the standards set by Jaguar Land Rover for their dealerships.

“We are confident in achieving our goals and maintaining our outstanding performance and position at the forefront of the luxury car market in the Kingdom.”

Mirza said: “These awards are the result of a collaborative team implementing and executing well-structured plans and strategies.”


Zain KSA celebrates key 5G milestone

Updated 14 December 2019

Zain KSA celebrates key 5G milestone

Zain KSA celebrated the finalization of the first phase of the Middle East’s largest 5G network in a special event on Dec. 8 at the Hilton Riyadh. The ceremony, held under the patronage of Minister of Communications and Information Technology Abdullah bin Amer Al-Sawaha, was attended by Zain KSA Chairman Prince Nayef bin Sultan bin Muhammed bin Saud Al-Kabeer, Governor of Communications and Information Technology Commission Dr. Muhammed bin Saud Al-Tamimi, Deputy Minister of Communications and Information Technology Haitham bin Abdulrahman Al-Ohali, and Zain KSA CEO Sultan bin Abdul Aziz Al-Deghaither, along with other dignitaries in the ICT sector.

Prince Nayef said: “Zain KSA’s achievement accompanies the speedy development and innovative services of the digital revolution that the world around us is witnessing. This achievement is significant in its timing, as it coincides with the rapid rise of the Kingdom’s ranking in several prestigious international reports, specifically in the ICT sector. Another aspect that makes this achievement noteworthy is its size, as it offers the broadest coverage of the 5G network, which has positioned the Kingdom as the first in the Middle East, Europe and Africa.”

Prince Nayef pointed out the concurrence of Zain KSA’s accomplishment with the Kingdom’s growing pivotal role at the global economic level, and in becoming the first Arab country to preside over the G20 summit. He affirmed Zain’s commitment to keeping pace with the Kingdom’s economic ambitions in line with its position in employing young national talent. He said the Saudization rate in the company has reached 86 percent, with young Saudis assuming 92 percent of leadership positions.

CEO Al-Deghaither said through its completion of the first phase of the 5G network, Zain KSA confirms its commitment to becoming a key player in the ICT sector. “Zain KSA has made several significant achievements since its inception. Today, we proudly announce that the company has the widest 5G network coverage in the Kingdom and the region.” 

He added that the 5G technology will lead the Kingdom toward a new world with its substantial technologies and capabilities, which will be evident in various sectors through the Internet of Things and the business sector, in addition to other daily functions that will make customer experience easier and more effective.”

Al-Deghaither said that this step comes at a time when Zain KSA is witnessing its best operational performance by reaching the highest profit over the past two years, with SR380 million ($101.3 million) during the first nine months of 2019, and a total of SR332 million for 2018.

With the completion of the first phase of the 5G network, Zain KSA is now offering a range of packages of 5G services for individuals and businesses through a network of 2,600 towers distributed across 27 cities.