MYNM bags four awards at marketing conference

The annual conference honors dealerships across 15 MENA countries, recognizing their achievements.
Updated 07 August 2019

MYNM bags four awards at marketing conference

Mohamed Yousuf Naghi Motors Co. (MYNM), the authorized dealer for Jaguar and Land Rover vehicles in the Kingdom, received four awards during the Jaguar Land Rover MENA Annual Marketing Conference held in Dubai recently.

The July 10-11 conference was attended by marketeers from all of the Jaguar and Land Rover dealerships in the MENA region.

The annual conference honors dealerships across 15 MENA countries, recognizing their achievements and efforts in accomplishing marketing objectives for the two British brands. Their contributions to the company’s success and growth in this important region are celebrated through four award categories.

Mahmoud Abdulaziz Mirza, national marketing and CRM manager at MYNM, received the “Marketeer of the Year” award in recognition of his effective marketing plans, which achieved prominent success and were in full compliance with the global policies and guidelines of the two brands. He was also recognized for the coordination between different departments to ensure the success of the marketing plans and meet customer expectations.

MYNM also received the “Best Car Launch Event” award for their Jaguar E-Pace launch ceremony and its accompanying activities.

The third award, “Best PR Practice” recognized MYNM’s communication and public relations activities following the royal decree allowing women to drive.

MYNM activated several initiatives to position Jaguar Land Rover vehicles among women, which resulted in increased brand familiarity among the new target audience, and a higher sales conversion from females. A year after the decree was announced, female sales accounted for 25 percent of Jaguar Land Rover sales in the Kingdom.

The fourth award for “Best Sponsorship Activity” recognized MYNM’s sponsorship of the Saudi Racing Team, the first team formed by the Saudi Arabian Motors Federation (SAMF), which participated in the Jaguar I-Pace eTrophy series.

As a result of this support, the Saudi Racing Team won the tournament in its inaugural season. In addition, racer Bandar Alesayi was named champion of the Pro-Am class, while his colleague Ahmed bin Khanen won third place in the same class.

Andre Bonthuys, managing director of MYNM, said: “MYNM proved its ability to apply the best global marketing strategies and comply with the standards set by Jaguar Land Rover for their dealerships.

“We are confident in achieving our goals and maintaining our outstanding performance and position at the forefront of the luxury car market in the Kingdom.”

Mirza said: “These awards are the result of a collaborative team implementing and executing well-structured plans and strategies.”


AbbVie spotlights pharma sector at KAU workshop

Updated 20 January 2020

AbbVie spotlights pharma sector at KAU workshop

In partnership with AbbVie, a global biopharmaceutical company, King Abdul Aziz University (KAU) hosted an educational workshop to encourage more of its students to enter pharmaceutical careers after graduation. The workshop offered unique insights into the scientific role of a pharmacist to more than 100 male and female students from the university. 

Dr. Hani Asfour, dean of the College of Pharmacy at KAU, said: “It was a rewarding experience to see our students participate in this workshop for the first time. With the support of AbbVie, our students were able to learn more about the promising careers which await them in the pharmaceutical sector. They are now extremely eager and excited about their future prospects. I look forward to seeing what the future holds for them.” 

Ashraf Daoud, general manager of AbbVie in Saudi Arabia, said: “At AbbVie, we are proud to continue investing in the Saudi national pharmacists of tomorrow. Through our many partnerships with local universities, such as KAU, we are highly dedicated to supporting the Kingdom’s goals, as expressed in Vision 2030, and helping our aspiring Saudi pharmacists in reaching their full potential.” 

The workshop covered topics such as an overview of the pharmaceutical industry landscape, the importance of the medical representative role, key marketing concepts in pharma, as well as tips and advice on how to write a CV and prepare for interviews. Students also had the opportunity to speak to the AbbVie in-field team of pharmacists who answered their career questions and queries.

Khaled Fageha, HR director of AbbVie in Saudi Arabia, said: “As a global pharmaceutical company, there is an ever-growing need to attract the brightest Saudi talent and increase the talent pool of pharmacists. There is so much potential in the Kingdom, which we are always striving to unlock at AbbVie. Through initiatives like this, we are able to equip students across Saudi Arabia with the tools and knowledge to help them thrive in the health care industry, as well as ignite their passion for a career in pharmacy.”

Students said they found the workshop informative. “I’ve always been passionate about a role in pharmacy, but I was a bit unsure about what awaits after graduation. Thanks to this workshop, I was able to hear about the exciting prospects of working at a pharmaceutical company, such as AbbVie. I was able to ask all my questions, and now I am excited to continue working hard so I can begin my journey as a pharmacist,” said Sondos Alkhthlan, a student.

Another student, Nawaf Alharthi said: “This was an engaging workshop which has cemented my interest in becoming a pharmacist after graduating from KAU.”