MYNM bags four awards at marketing conference

The annual conference honors dealerships across 15 MENA countries, recognizing their achievements.
Updated 07 August 2019

MYNM bags four awards at marketing conference

Mohamed Yousuf Naghi Motors Co. (MYNM), the authorized dealer for Jaguar and Land Rover vehicles in the Kingdom, received four awards during the Jaguar Land Rover MENA Annual Marketing Conference held in Dubai recently.

The July 10-11 conference was attended by marketeers from all of the Jaguar and Land Rover dealerships in the MENA region.

The annual conference honors dealerships across 15 MENA countries, recognizing their achievements and efforts in accomplishing marketing objectives for the two British brands. Their contributions to the company’s success and growth in this important region are celebrated through four award categories.

Mahmoud Abdulaziz Mirza, national marketing and CRM manager at MYNM, received the “Marketeer of the Year” award in recognition of his effective marketing plans, which achieved prominent success and were in full compliance with the global policies and guidelines of the two brands. He was also recognized for the coordination between different departments to ensure the success of the marketing plans and meet customer expectations.

MYNM also received the “Best Car Launch Event” award for their Jaguar E-Pace launch ceremony and its accompanying activities.

The third award, “Best PR Practice” recognized MYNM’s communication and public relations activities following the royal decree allowing women to drive.

MYNM activated several initiatives to position Jaguar Land Rover vehicles among women, which resulted in increased brand familiarity among the new target audience, and a higher sales conversion from females. A year after the decree was announced, female sales accounted for 25 percent of Jaguar Land Rover sales in the Kingdom.

The fourth award for “Best Sponsorship Activity” recognized MYNM’s sponsorship of the Saudi Racing Team, the first team formed by the Saudi Arabian Motors Federation (SAMF), which participated in the Jaguar I-Pace eTrophy series.

As a result of this support, the Saudi Racing Team won the tournament in its inaugural season. In addition, racer Bandar Alesayi was named champion of the Pro-Am class, while his colleague Ahmed bin Khanen won third place in the same class.

Andre Bonthuys, managing director of MYNM, said: “MYNM proved its ability to apply the best global marketing strategies and comply with the standards set by Jaguar Land Rover for their dealerships.

“We are confident in achieving our goals and maintaining our outstanding performance and position at the forefront of the luxury car market in the Kingdom.”

Mirza said: “These awards are the result of a collaborative team implementing and executing well-structured plans and strategies.”


YORK’s sustainable cooling solutions in Grand Mosque

Updated 05 August 2020

YORK’s sustainable cooling solutions in Grand Mosque

HVAC company Al-Salem Johnson Controls (YORK), which operates the “Ajyad” and “Al-Shamiya” cooling stations located in Makkah’s Grand Mosque, ensured that pilgrims performing the Hajj rituals this year did so in a cool and pleasant atmosphere inside Al-Haram.
“YORK is proud to serve the guests of Allah in Makkah Al-Mukarramah by accompanying the pilgrims in their Hajj rituals and providing a fresh and cool ambience throughout their Hajj journey, especially in Makkah’s Grand Mosque,” the company said.
According to YORK, the total cooling capacity of the two cooling plants is 159,000 tons (equivalent to the cooling required for 15,000 medium-sized apartments). YORK chillers pump the chilled water to more than 1,000 Saudi-made air handling units (AHUs) located inside the Grand Mosque, which then distribute 100 percent fresh and cool air that reaches every corner of Al-Haram. The chillers’ latest technologies and the AHUs’ highly efficient filtration system help to maintain the required temperature and humidity levels necessary for ensuring a comfortable ambience for the pilgrims.
The cooling capacity is regulated by the number of pilgrims and worshippers inside the Grand Mosque. Thus, owing to the reduced number of pilgrims this year, the total cooling capacity was halved to nearly 80,000 tons (equivalent to the cooling of 8,000 medium-sized apartments), provided through 63 YORK chillers located inside the Ajyad and Al-Shamiyah cooling plants.

LIGHTLIGHT

Owing to the reduced number of pilgrims this year, the total cooling capacity was halved to nearly 80,000 tons, provided through 63 YORK chillers located inside the Ajyad and Al-Shamiyah cooling plants in the Grand Mosque.

The company has designed a highly efficient and smart ventilation, air conditioning and refrigeration system for Al-Haram, taking into account the crowded nature of the location as well as the ability of the cooling stations to adapt to the Grand Mosque’s ongoing expansion project.
The Al-Shamiyah plant, which is one of the two world’s largest cooling plants of its kind, contains 24 YORK OM centrifugal chillers. The chillers have been customized and engineered especially to meet the requirements of the Grand Mosque. Its special industrial design helps in long-term operation with high efficiency, while the variable-speed drive (VSD) technology contributes in reducing the annual energy consumption by about 30 percent, in addition to reducing the amount of sound.
These chillers feature “smart control,” which enables the chillers to estimate the rate of congestion inside Al-Haram by calculating the difference between the temperature of the water that is pumped to and from the mosque. Accordingly, the chiller increases or decreases the cooling capacity in proportion to the size of the crowds inside the mosque. The plant offers sustainable cooling solutions as its chillers use a chilled water system with an eco-friendly refrigerant.
In addition to the more than 100 operation and maintenance technicians stationed around the clock inside the Grand Mosque to ensure the efficient operation of the cooling stations and quick handling of any untoward incidents, the company dedicated an additional response team during Hajj to quickly respond to any maintenance requests or emergency situations.