Nestlé’s top tips for keeping kids hydrated this summer

Updated 11 August 2019

Nestlé’s top tips for keeping kids hydrated this summer

Staying hydrated is important, especially for the little ones. 

How much water do children need to drink daily? There is no hard and fast rule as to know how much water you need to consume but most health experts recommend an average of eight glasses a day.

“Hydration is particularly important for children as they need more water during the day for many reasons among which are their fast growth rate, higher water percentage of their body, and being generally more active than adults,” said Dr. Carla Habib Mourad, clinical and community nutritionist and Nutritional Behavior Change Expert for Nestlé for Healthier Kids. 

“Children usually don’t ask for water as the first option when they are thirsty, and parents need to make it available and fun for them to ask for,” said Joumana Al-Dabbagh, nutrition specialist at Nestlé Middle East.

Here are some handy tips for keeping children’s hydration levels topped up while they have some fun in the sun:

• Make water your child’s first choice. Provide other beverages such as fresh fruit juices in moderation to avoid the empty calories and extra sugar that could lead to tooth decay.

• Try adding slices of fruits such as lemon or orange to water or freeze fruits like berries in ice cubes for a chilled infusion.

• Let your kids choose their own drink bottle or serve water in colorful glasses or jugs.

• Offer your child fruits and vegetables that have a high water content, such as cucumber, tomato, watermelon and strawberries.

• Remind your child to drink water before, after and during physical activity. The goal is to drink a half cup to two cups of water every 20 minutes while exercising even if your child claims they are not thirsty.

• Nestlé for Healthier Kids’ “Tummyfish” app encourages children to drink more water in a fun way. The app features a fish swimming in a child’s tummy that becomes happier and more vigorous when water is chosen over unhealthy drinks.


Gaming hardware sales in KSA, UAE surge by 29% in H1 2020

Updated 22 September 2020

Gaming hardware sales in KSA, UAE surge by 29% in H1 2020

One of the few sectors that have been positively impacted by the COVID-19 pandemic, achieving robust growth as a result of spikes in consumer demand during the lockdown, is gaming. According to GfK Point of Sales tracking of the sector in Saudi Arabia and the UAE, the first six months revenue generated by gaming hardware surged by 29 percent, bringing the overall value of the market to $256 million.

Gaming notebooks (32 percent), video game consoles (31 percent), and gaming and leisure devices (17 percent) account for the top three largest shares of the pie, contributing more than $207 million to this sector from January to June. During this period, the fastest growing categories were gaming monitors and gaming keyboards/mice, which generated 110 and 77 percent respectively more sales revenue compared to the same period last year. Exponential growth was also recorded for gaming notebooks and gaming headsets, both of which reported a 60 percent surge in sales value.

Growth in the gaming segments tracked by GfK was sustained post lockdown in the two markets. Findings in the second quarter reflected devices such as gaming monitors and keyboards continuing to record increased sales by over twofold (+155 percent and +135 percent), while regular monitors (-22 percent) and keyboards (-12 percent) either decelerated in growth or slipped into decline. Similar trends can be seen across the other products such as notebooks, headsets, peripherals, etc.

“At the onset of the global pandemic, we witnessed the emergence of diverse trends in the technical consumer goods markets, sequenced over multiple phases — panic, adapt and new normal,” said Shika Samuel, analyst for IT panel at GfK. “We observed consumers warming up their appetite for gaming devices as they started exploring socially distant ways to keep themselves occupied and amused amid the pandemic lockdown.”

Samuel added: “Technological developments and innovations in the digital space, including the highly anticipated rollout of 5G will continue to fuel the rapid growth of gaming globally, post pandemic.”