Emaar launches pioneering holiday homes concept

‘South Beach’ is a residential beachfront development in Emaar Beachfront offering a blend of cosmopolitan living and serene seaside lifestyles.
Updated 08 September 2019

Emaar launches pioneering holiday homes concept

Emaar, a Dubai-based global property developer, has announced the launch of Ease by Emaar — a streamlined short-term rental concept that provides global travelers stays in elegant homes handpicked by Emaar in their integrated communities. It is a pioneering concept that provides property management services, handling holiday homes on behalf of investors and providing high return on investment.
The holiday homes market has grown by 161 percent, according to a study by Knight Frank
During the launch event, the developer also unveiled “South Beach,” a residential beachfront development in Emaar Beachfront offering a blend of cosmopolitan living and serene seaside lifestyles. Comprising one-, two-, and three-bedroom apartments with exquisite furnishings, this will be the first waterfront development to be listed on Ease by Emaar.
“For guests, Ease by Emaar opens a new avenue for visitors to experience a premium lifestyle located in some of the most sought-after destinations in the city. Guests are provided with unrivaled hospitality such as hotel-grade housekeeping and amenities, and a digital mobile concierge, ensuring guests get all the information needed to experience the city, anytime, anywhere,” a press release said.
Other amenities offered to guests include unlimited Wi-Fi, a welcome pack, and on-demand Google Smart Home devices such as Chromecasts for streaming entertainment channels and others. Guests can also get an “Ease Pass,” which provides offers and deals to the city’s major attractions. This includes U by Emaar special upgrades, discounts on Emaar hospitality restaurants, and deals to Emaar entertainment attractions such as At The Top, Burj Khalifa, Reel Cinemas and others.
Residents of South Beach can also engage in watersports activities and various lifestyle amenities such as a swimming pool, fitness center and an extensive choice of play areas for children.
Investors in this development will have the option to let Ease by Emaar manage their property at no additional cost for the first three years post-completion.
Emaar Beachfront, which is easily accessible via Sheikh Zayed Road, features captivating views of the waterfront and access to private beaches.
“For investors, the innovative technological infrastructure offers the opportunity to fill the market gap for short-term rentals and helps them capitalize on an emerging business model, helping them earn substantial returns. Emaar-owned Ease provides an end-to-end property management service, including property setup, reservations management, guest hosting, housekeeping, maintenance, government licensing, and distribution of the listing across Airbnb, Booking.com, Expedia, Agoda, and over 50 other channels,” the developer said.


Movie time at Riyadh’s Atyaf Mall with Vox

Updated 19 January 2020

Movie time at Riyadh’s Atyaf Mall with Vox

Atyaf Mall, in partnership with Majid Al-Futtaim’s Vox Cinemas, launched a cinema facility of 11 screens and 650-seating capacity. The eighth branch of Vox Cinemas in Saudi Arabia was inaugurated by Mohamed Al-Hashemi, country manager of Majid Al-Futtaim Ventures, in the presence of Shehim Mohammed, director of LuLu Saudi Hypermarkets, and Dr. Mohammed Al-Rowaished, CEO of Hewar Al-Rabie Company. 

The new cinema facility features seven standard cinemas, two VIP provisions, and two kids’ movie houses. Apart from refreshment counter favorites like popcorn, snacks and beverages, Vox Cinemas in Atyaf Mall offers a Nutella Bar, and Kitchen 35, a bakeshop with artisan breads and pastries and fresh juices in one entertainment venue. 

Mohammed, director of LuLu Saudi Hypermarkets, said: “We are proud to launch another entertainment venue for our dynamic customer base who considers Atyaf Mall as its home for lifestyle needs. We extend our biggest gratitude to our partners from Majid Al-Futtaim in making this project possible with innovative and customer-focused experiences and offerings on hand.”

Managed by LuLu Properties, the shopping mall and property development team of LuLu Group, Atyaf Mall houses conducive places for shopping, dining and leisure, along with a lineup of global brands, and a 220,000-square-foot LuLu hypermarket. From Matalan to H&M, Saco, and Red Tag, the fashion collection is expected to highlight the latest clothing lines and footwear pieces every season, alongside a food court and seven new restaurants that will soon showcase global flavors. 

“With these new concepts introduced in the mall, Atyaf Mall will continue to satisfy the evolving and adventurous lifestyle demands of the new age of Riyadh’s growing market,” Mohammed added.