Hyundai’s new Sonata sedan arrives in Saudi showrooms

Hyundai’s new Sonata was welcomed at its official distribution partners’ showrooms in Saudi Arabia.
Updated 16 September 2019

Hyundai’s new Sonata sedan arrives in Saudi showrooms

Hyundai’s new Sonata has arrived at its official distribution partners’ showrooms in Saudi Arabia — Wallan Trading Company, Mohamed Yousuf Naghi Motors, and Almajdouie Motors. The model offers customers a sleek four-door coupe body style that highlights the brand’s latest “Sensuous Sportiness” design language.

Created at Hyundai’s California Design Studio, the redesigned Sonata enters the market with a more assertive profile, a freshly styled cascading grille framed by distinctive lighting elements, and an entirely new rear. Chrome accents surround the daylight opening (DLO) and fresh wheel designs complete the look. The new bodywork is built on Hyundai’s latest third-generation platform, for a completely re-engineered driving experience.

“Since its very first generation more than three decades ago, each evolution of the Sonata has set the standard for quality and value among mid-size sedans, and this latest model also leads its market for style, innovation and technology,” said Mike Song, Hyundai’s head of operations for the Middle East and Africa. “Hyundai Sonata has always been well received by our customers in the Saudi market. The all-new Sonata will encourage them to reconsider their expectations in the sedan segment, offering them something more rewarding, sportier and more exciting than what has been available before.”

A hallmark of the new Sonata’s exterior is its Hyundai-first LED daytime running lights — embedded in a chrome strip. The strip appears as chrome when the engine is turned off, but lights up when the driver starts the car. When night falls, available LED headlamps with dynamic bending light illuminate the road ahead.

Interior fittings include a standard seven-inch color display audio touchscreen with both Apple CarPlay and Android Auto integration, and a Qi wireless charging pad is available to keep smartphones topped up. The new Sonata also adds a second-row USB charge port. At the heart of the AVN system is a Bose Premium sound system equipped with 12 speakers.

“The all-new Hyundai Sonata delivers a premium experience for both driver and passengers,” said Song. “We apply a range of new technologies intuitively, with an emphasis on functional convenience, adding features that we know our customers will use and value.”

The model features nine standard airbags and a wide range of safety systems, including advanced driver assistance systems (ADAS) as part of Hyundai’s latest SmartSense technologies.


Second edition of Misk500 Accelerator concludes

Updated 15 December 2019

Second edition of Misk500 Accelerator concludes

500 Startups and Misk Innovation recently hosted an invite-only Demo Day event at the King Abdullah Financial District (KAFD) Conference Center to mark the conclusion of the second edition of the Misk500 Accelerator program. A total of 18 companies had the opportunity to pitch their business concepts to more than 300 investors, government representatives, delegates and members of the media.

The Batch 2 companies came from across the MENA region including Saudi Arabia, the UAE, Bahrain, Jordan and Egypt. They represented a variety of sectors including recruitment, retail and e-commerce, enterprise resource planning (ERP) software, food, fashion, professional services, construction, payments, education and beauty.

Osama Alraee, executive manager at Misk Innovation, said: “At Misk, we’re on a mission to empower young people across the world to activate their entrepreneurial ambitions and achieve real impact. The quality of the startups taking part is testament to the depth of talent and ambition in the MENA region, and the success of this Demo Day is a testament to our partnership with 500 Startups, part of our commitment to working with sector-leaders to empower young people.”

“We are delighted to host the Demo Day for Batch 2 in partnership with Misk Innovation. Our partnership has fostered a collaborative environment that will continue to spur innovations and investments that contribute to the robust and highly innovative MENA ecosystem,” said Sharif El-Badawi, managing partner at 500 Startups MENA. “Misk500 Accelerator is a key element of our strategy to back the region’s most talented founders, help them create successful companies at scale. We are impressed with the quality of the tech startups present in this batch that are helping to solve real-world challenges.”

As part of the program, the participating companies underwent extensive training by 500 Startups’ global team of experts, covering multiple topics including: Fundraising strategy, growth strategy, marketing strategy and ways to target and attract customers. They also received one-on-one mentoring with notable tech founders, pitch coaching, investment readiness training, investor introductions, and access to investment from 500 Falcons, which is dedicated to fostering the growth and development of diverse pre-seed and seed tech startups in the MENA region. 

The Batch 2 Demo Day built on the success of the Batch 1 Demo Day held in May. Also held at the KAFD Conference Center, 19 tech startup companies pitched to more than 300 investors, invited guests and representatives of both local and international media.

Applications are open for the Batch 3 of the Misk500 Accelerator until Dec. 14. Pre-seed and seed tech startups based in the MENA region are eligible to submit applications at: https://www.misk.500.co