Hyundai’s new Sonata sedan arrives in Saudi showrooms

Hyundai’s new Sonata was welcomed at its official distribution partners’ showrooms in Saudi Arabia.
Updated 16 September 2019

Hyundai’s new Sonata sedan arrives in Saudi showrooms

Hyundai’s new Sonata has arrived at its official distribution partners’ showrooms in Saudi Arabia — Wallan Trading Company, Mohamed Yousuf Naghi Motors, and Almajdouie Motors. The model offers customers a sleek four-door coupe body style that highlights the brand’s latest “Sensuous Sportiness” design language.

Created at Hyundai’s California Design Studio, the redesigned Sonata enters the market with a more assertive profile, a freshly styled cascading grille framed by distinctive lighting elements, and an entirely new rear. Chrome accents surround the daylight opening (DLO) and fresh wheel designs complete the look. The new bodywork is built on Hyundai’s latest third-generation platform, for a completely re-engineered driving experience.

“Since its very first generation more than three decades ago, each evolution of the Sonata has set the standard for quality and value among mid-size sedans, and this latest model also leads its market for style, innovation and technology,” said Mike Song, Hyundai’s head of operations for the Middle East and Africa. “Hyundai Sonata has always been well received by our customers in the Saudi market. The all-new Sonata will encourage them to reconsider their expectations in the sedan segment, offering them something more rewarding, sportier and more exciting than what has been available before.”

A hallmark of the new Sonata’s exterior is its Hyundai-first LED daytime running lights — embedded in a chrome strip. The strip appears as chrome when the engine is turned off, but lights up when the driver starts the car. When night falls, available LED headlamps with dynamic bending light illuminate the road ahead.

Interior fittings include a standard seven-inch color display audio touchscreen with both Apple CarPlay and Android Auto integration, and a Qi wireless charging pad is available to keep smartphones topped up. The new Sonata also adds a second-row USB charge port. At the heart of the AVN system is a Bose Premium sound system equipped with 12 speakers.

“The all-new Hyundai Sonata delivers a premium experience for both driver and passengers,” said Song. “We apply a range of new technologies intuitively, with an emphasis on functional convenience, adding features that we know our customers will use and value.”

The model features nine standard airbags and a wide range of safety systems, including advanced driver assistance systems (ADAS) as part of Hyundai’s latest SmartSense technologies.


Digital transformation to create 1 million Saudi jobs

Updated 21 September 2020

Digital transformation to create 1 million Saudi jobs

Speakers and experts at an international conference revealed that an estimated 1 million jobs are expected to be created in the Kingdom over the next five years, due to the acceleration of digital transformation in several industries and sectors during the COVID-19 pandemic.

Nasser bin Suleiman Al-Nasser, chief executive of the STC Group and head of the Digital Transformation Working Group of the Saudi B20 business group, participated in an interactive session titled “Digital Transformation: The Future After the COVID-19 Pandemic,” which was held recently and included the participation of representatives from the B20 business group in 20 countries.

Al-Nasser explained that future jobs will depend entirely on technology and innovation, noting the gender disparity in the field of technology. It is therefore significant to empower women entrepreneurs and work together with governments to create targeted employment programs, designed to involve and qualify women in the technical sector while encouraging their promotion to leadership positions.

“We need to ensure that young women receive training and guidance when they enter the job market or start their own businesses, and the Kingdom has adopted many initiatives and investments to qualify young men and women through education,” he said. “In 2019, the Kingdom allocated SR1 billion ($266 million) to support universities in preparing students for the job market.”

The Saudi B20 and OECD (Organization for Economic Cooperation and Development) organized a virtual meeting, where a number of key government actors and G20 members presented recommendations and exchanged experiences on future investments, digital transformation, sustainability and 5G-based digital solutions.

The Saudi business group is committed to providing recommendations that promote the implementation of robust policies through transparent dialogue and constructive cooperation with all relevant parties, supported by a group of international organizations that act as knowledge and communication experts. It is the official platform of the business community at the G20 summit, and plays a representative role for the private sector before the group.

Maadad Al-Ajmi, head of the working group of the B20 Saudi Arabia Integrity and Compliance and vice president and general counsel for legal affairs at STC, participated in a session dedicated to compliance and integrity. Nasser Al-Jareed, head of the Workers’ Communication Group of the B20 and director of the Workers’ Committees Support Program at STC, was also a participant.

The Kingdom has taken qualitative steps toward ensuring a speedy development toward digital transformation through the adoption of state-of-the-art telecommunications and ICT technology, thereby facilitating the transformation toward a knowledge economy and e-commerce. These efforts ultimately aim to achieve higher satisfaction rates and quality of living for both citizens and residents, facilitating their everyday lives.