Hyundai’s new Sonata sedan arrives in Saudi showrooms

Hyundai’s new Sonata was welcomed at its official distribution partners’ showrooms in Saudi Arabia.
Updated 16 September 2019

Hyundai’s new Sonata sedan arrives in Saudi showrooms

Hyundai’s new Sonata has arrived at its official distribution partners’ showrooms in Saudi Arabia — Wallan Trading Company, Mohamed Yousuf Naghi Motors, and Almajdouie Motors. The model offers customers a sleek four-door coupe body style that highlights the brand’s latest “Sensuous Sportiness” design language.

Created at Hyundai’s California Design Studio, the redesigned Sonata enters the market with a more assertive profile, a freshly styled cascading grille framed by distinctive lighting elements, and an entirely new rear. Chrome accents surround the daylight opening (DLO) and fresh wheel designs complete the look. The new bodywork is built on Hyundai’s latest third-generation platform, for a completely re-engineered driving experience.

“Since its very first generation more than three decades ago, each evolution of the Sonata has set the standard for quality and value among mid-size sedans, and this latest model also leads its market for style, innovation and technology,” said Mike Song, Hyundai’s head of operations for the Middle East and Africa. “Hyundai Sonata has always been well received by our customers in the Saudi market. The all-new Sonata will encourage them to reconsider their expectations in the sedan segment, offering them something more rewarding, sportier and more exciting than what has been available before.”

A hallmark of the new Sonata’s exterior is its Hyundai-first LED daytime running lights — embedded in a chrome strip. The strip appears as chrome when the engine is turned off, but lights up when the driver starts the car. When night falls, available LED headlamps with dynamic bending light illuminate the road ahead.

Interior fittings include a standard seven-inch color display audio touchscreen with both Apple CarPlay and Android Auto integration, and a Qi wireless charging pad is available to keep smartphones topped up. The new Sonata also adds a second-row USB charge port. At the heart of the AVN system is a Bose Premium sound system equipped with 12 speakers.

“The all-new Hyundai Sonata delivers a premium experience for both driver and passengers,” said Song. “We apply a range of new technologies intuitively, with an emphasis on functional convenience, adding features that we know our customers will use and value.”

The model features nine standard airbags and a wide range of safety systems, including advanced driver assistance systems (ADAS) as part of Hyundai’s latest SmartSense technologies.


Euisun Chung named chairman of Hyundai Motor Group

Updated 18 October 2020

Euisun Chung named chairman of Hyundai Motor Group

Hyundai Motor Group has announced the appointment of Euisun Chung, executive vice chairman, to the position of chairman of the group. Chairman Mong-Koo Chung was inaugurated to the position of honorary chairman.

Hyundai Motor Company, Kia Motors Corporation and Hyundai Mobis Co. each held board meetings to discuss the inauguration. All members of the boards unanimously endorsed the inauguration of Euisun Chung as the new chairman of the group.

The group will open a new chapter in its history under Euisun’s leadership. Embracing the vision “Together for a Better Future,” the group will develop and acquire key technologies and capabilities to overcome market uncertainties, including COVID-19.

In his inaugural remarks, Euisun presented the future direction of the group as one focused on customers, humanity, future, and social contribution.

“All of our goals and efforts must be customer-centric. The first step to customer happiness is to enable them to focus on their own lives through perfect quality of our products and services,” said the newly inaugurated chairman.

Over the years, Euisun has stressed the customer-centric approach and customer satisfaction, and applied the concept more broadly to all of humanity.

“For the free movement and prosperity of humanity, we will develop the world’s most innovative and reliable autonomous driving technology, offering entirely new mobility experiences,” said the chairman. Euisun is spearheading the group’s transformation from an automaker into a future mobility solution provider.

The group will offer mobility solutions tailored to customer lifestyles and continue to grow its market leadership in various fields, including autonomous driving, electrification, hydrogen fuel cell, robotics and urban air mobility (UAM).

The group recently formed a venture Motional Inc. with Aptiv to develop and deploy full autonomous driving technology. It is collaborating with partners around the globe to provide mobility services that meet the varying needs of different regions.

Furthermore, Euisun foresaw the powerful possibilities of hydrogen energy and championed the growth of the hydrogen ecosystem, with broad implementation of fuel cell technology beyond automobiles.

Mong-Koo Chung, new honorary chairman of the group, recently expressed his wish to move on and asked Euisun to lead the group’s future growth and innovation beyond the current challenges. He is widely acknowledged for his contribution to the advancement of the global auto industry, and was inducted into the Automotive Hall of Fame in 2020.

He brought Kia Motors into the group during the Asian financial crisis in the 1990s and turned the company into a successful global automaker. He also grew Hyundai and Kia into global automotive companies and advanced Korea as a leading nation in the automotive industry.