YouTube ‘creators’ fret over impact of new child protection rules

YouTube will treat data from anyone watching kids’ content on YouTube as coming from a child. (AFP/File)
Updated 17 September 2019

YouTube ‘creators’ fret over impact of new child protection rules

  • The move marks the latest twist in a series of controversies over online content for young audiences

SAN FRANCISCO: Samuel Rader quit his job three years ago to work full time on his YouTube channel, “Sam and Nia,” featuring videos of his family life.

The channel created by the Texas-based couple — with videos of their Hawaii vacation, setting up their backyard pool and other content — has become one of the stars of the Google-owned video service with some 2.5 million subscribers.

But the future is now uncertain for “Sam and Nia” and other YouTube “creators” as a result of a settlement with US regulators that will make it harder to get ad revenues from videos and channels directed at children.

“I went into a minor panic attack when I heard,” said Rader, whose channel has taken in a reported $2 million from ads placed along the videos. “I thought we would have to find a new source of revenues.”

YouTube earlier this month agreed to pay a fine of $170 million and change how it handles collected data from children under a settlement with the US Federal Trade Commission.

YouTube will treat data from anyone watching children’s content on YouTube as coming from a child. It will also stop serving personalized ads on this content entirely, and bar features such as comments and notifications.

The new rules, set to go into effect in four months, have stoked fears in the YouTube community of creators and “vloggers” like the Raders, who live off the advertising revenue.

“There’s a lot of shock, grief and fear. For many creators, this is their only source of income,” said Melissa Hunter of the Family Video Network, a consultancy which also operates a group of channels on YouTube.

“They are people making content in their houses, not huge companies; they’re small homemade businesses.”

Many questions remain as to how YouTube will define children’s content — intended for kids up to age 12 — which will be subject to the new rules.

Rader said he has been advised that “we are a low-risk channel because our content is not targeting children.”

YouTube is believed to have millions of content creators on its network, who share in the service’s ad revenues, estimated to be more than $10 billion annually, though it is unclear how much of YouTube’s content is directed at children.

In announcing the new policy, YouTube Chief Executive Susan Wojcicki acknowledged that “these changes will have a significant business impact on family and kids creators who have been building both wonderful content and thriving businesses, so we’ve worked to give impacted creators four months to adjust before changes take effect.”

Wojcicki added that YouTube is “committed to working with them through this transition, and providing resources to help them better understand these changes,” and would also establish a $100 million fund “dedicated to the creation of thoughtful, original children’s content.”

Critics of the internet giant said YouTube marketed itself as a destination for children and benefitted by selling advertising to toymakers and others.

FTC Chairman Joe Simons said the settlement “prevents YouTube and Google from turning a blind eye to the existence of kids-directed content” on its platform.

Hunter said the creators of family content may collect anywhere from $30 to $100,000 per month, but that “those families are going to make almost nothing on Jan. 1” when the new rules come into effect.

YouTube and creators may still be able to generate revenue from video ads as long as they are not targeted based on data collected from children, although these are far less lucrative. “Advertisers do spend more for trackable, measurable placements,” said Nicole Perrin, an analyst at the research firm eMarketer.

“I’m not sure there is a way to comply with this for kids without limiting some of the revenues on that side.”

Shaun McKnight, whose Dallas-based M-Star Media has created several popular YouTube channels which have attracted millions of subscribers, said he and his wife anticipated changes were coming. “My wife and I thought it was too risky so we pulled back,” he said.


Trump Twitter photo attack backfires as Pelosi owns it

Updated 17 October 2019

Trump Twitter photo attack backfires as Pelosi owns it

  • Trump's Pelosi tweet has being used as a celebration of the Speaker
  • Celebrities who have rebuked the president for the tweet have included Mia Farrow

WASHINGTON: President Donald Trump’s Twitter attack on House Speaker Nancy Pelosi following an acrimonious White House meeting appears to have backfired spectacularly.
Trump tweeted a picture of the encounter Wednesday showing a standing Pelosi pointing at the president while he and everyone else in the room was seated, with the caption “Nervous Nancy’s unhinged meltdown!“


However, far from being upset at the picture, Pelosi posted it as her Twitter banner, and her supporters said it showed her literally standing up to Trump.
“Can a woman beat Donald Trump? Yes. Speaker Pelosi does it every day,” Democratic Senator Amy Klobuchar said as she retweeted the picture.
“Thanks for the new cover photo @realDonaldTrump!,” tweeted Pelosi’s deputy chief of staff Drew Hammill.

Others pointed out that several members of Trump’s cabinet looked as if they would rather be somewhere else.
“The men on your right reflect the embarrassment we all feel,” tweeted actress Mia Farrow.
Pelosi has previously gone viral with her apparent trolling of Trump, with her slow clapping of his last State of the Union speech becoming an instant meme.
After leaving the White House meeting, told the press she prayed for the president and his family “all the time.”
“Now we have to pray for his health, because this was a very serious meltdown on the part of the president,” she said.
Hours later, Trump pressed suggested Pelosi had mental problems of her own.
“Nancy Pelosi needs help fast! There is either something wrong with her ‘upstairs,’ or she just plain doesn’t like our great Country. She had a total meltdown in the White House today. It was very sad to watch. Pray for her, she is a very sick person!,” Trump tweeted.
One of the Democrats who attended the meeting, Senate Minority Leader Chuck Schumer, said Trump launched into a “nasty diatribe” against them, while Pelosi said the president experienced a “meltdown.”
Trump’s spokeswoman Stephanie Grisham rejected the Democratic version of events, saying the president had been “measured and decisive,” and that Pelosi walking out was “baffling but not surprising.”
The meeting was the first face-to-face encounter between Trump and Pelosi since her explosive September 24 statement announcing a formal impeachment inquiry.