Capillary Technologies eyes Saudi market

Capillary Technologies Founder and CEO Aneesh Reddy with Veda Holding Founder Fahad Alhokair signed the joint venture agreement.
Updated 23 September 2019

Capillary Technologies eyes Saudi market

Capillary Technologies, a software product company headquartered in Singapore, has entered the Saudi market, offering cloud-based software solutions to retailers and manufacturers.

Capillary has signed a joint venture agreement with Veda Holding, leading to the formation of a Saudi entity named “Capillary Arabia.”

The Riyadh-based Veda Holding was established in 2017 by Fahad Alhokair.

Capillary Technologies Founder and CEO Aneesh Reddy told Arab News: “Capillary is a 11-year-old firm, we started in 2008 from India and expanded to about 30 countries globally. We have 14 offices across China, Middle East and Southeast Asia.

“Over the decade, we have worked with hundreds of retailers, consumer brands and manufacturers on cloud-based software solutions, helping them to collect their customer data, derive actionable insights, connect one-on-one with consumers, set up an omni-channel store and build loyalty with consumers.” 

He said artificial intelligence forms an integral part of their platform. “We have built the VisitorMetrix product, which accurately measures store visitors, gives detailed information on visitor demographics and stores conversion metrics. In the online world there are many tools available. We are the first one to build an offline click-stream, helping retailers know everything from store visit to purchase,” Reddy added.

He said that the company has worked with a number of large retailers in the Kingdom, such as Pizza Hut, Majid Al-Futtaim Group, KFC, Landmark Group, Herfy, and Alhokair group.

The company has had operations in the Middle East since 2012 and was dealing with customers in Saudi Arabia through its Middle East office.

“Saudi Arabia seemed to be a market where we did not have much of a presence, which is why we felt we should do a joint venture with one of the larger groups here and we saw great synergy with Veda Holding,” Reddy said.

“Under the joint venture with Veda, the product and the technology comes from us, while the local understanding and support comes from Veda. So it is a win-win situation for customers as most customers want us to have a local presence here and provide local support,” he added.

Reddy said consumers in the Kingdom are digitally aware as Saudi Arabia has one of the highest number of internet users in the world (80 percent).

“A very clear goal of Saudi Vision 2030 is the generation of more jobs in the retail sector and the focus on organized retail penetration up to 80 percent. This is aligned with what we aim to do in the retail market here. Vision 2030 also focuses on e-commerce and our products help in accelerating digital transformation in the Kingdom,” he added.


Movie time at Riyadh’s Atyaf Mall with Vox

Updated 19 January 2020

Movie time at Riyadh’s Atyaf Mall with Vox

Atyaf Mall, in partnership with Majid Al-Futtaim’s Vox Cinemas, launched a cinema facility of 11 screens and 650-seating capacity. The eighth branch of Vox Cinemas in Saudi Arabia was inaugurated by Mohamed Al-Hashemi, country manager of Majid Al-Futtaim Ventures, in the presence of Shehim Mohammed, director of LuLu Saudi Hypermarkets, and Dr. Mohammed Al-Rowaished, CEO of Hewar Al-Rabie Company. 

The new cinema facility features seven standard cinemas, two VIP provisions, and two kids’ movie houses. Apart from refreshment counter favorites like popcorn, snacks and beverages, Vox Cinemas in Atyaf Mall offers a Nutella Bar, and Kitchen 35, a bakeshop with artisan breads and pastries and fresh juices in one entertainment venue. 

Mohammed, director of LuLu Saudi Hypermarkets, said: “We are proud to launch another entertainment venue for our dynamic customer base who considers Atyaf Mall as its home for lifestyle needs. We extend our biggest gratitude to our partners from Majid Al-Futtaim in making this project possible with innovative and customer-focused experiences and offerings on hand.”

Managed by LuLu Properties, the shopping mall and property development team of LuLu Group, Atyaf Mall houses conducive places for shopping, dining and leisure, along with a lineup of global brands, and a 220,000-square-foot LuLu hypermarket. From Matalan to H&M, Saco, and Red Tag, the fashion collection is expected to highlight the latest clothing lines and footwear pieces every season, alongside a food court and seven new restaurants that will soon showcase global flavors. 

“With these new concepts introduced in the mall, Atyaf Mall will continue to satisfy the evolving and adventurous lifestyle demands of the new age of Riyadh’s growing market,” Mohammed added.