Capillary Technologies eyes Saudi market

Capillary Technologies Founder and CEO Aneesh Reddy with Veda Holding Founder Fahad Alhokair signed the joint venture agreement.
Updated 23 September 2019

Capillary Technologies eyes Saudi market

Capillary Technologies, a software product company headquartered in Singapore, has entered the Saudi market, offering cloud-based software solutions to retailers and manufacturers.

Capillary has signed a joint venture agreement with Veda Holding, leading to the formation of a Saudi entity named “Capillary Arabia.”

The Riyadh-based Veda Holding was established in 2017 by Fahad Alhokair.

Capillary Technologies Founder and CEO Aneesh Reddy told Arab News: “Capillary is a 11-year-old firm, we started in 2008 from India and expanded to about 30 countries globally. We have 14 offices across China, Middle East and Southeast Asia.

“Over the decade, we have worked with hundreds of retailers, consumer brands and manufacturers on cloud-based software solutions, helping them to collect their customer data, derive actionable insights, connect one-on-one with consumers, set up an omni-channel store and build loyalty with consumers.” 

He said artificial intelligence forms an integral part of their platform. “We have built the VisitorMetrix product, which accurately measures store visitors, gives detailed information on visitor demographics and stores conversion metrics. In the online world there are many tools available. We are the first one to build an offline click-stream, helping retailers know everything from store visit to purchase,” Reddy added.

He said that the company has worked with a number of large retailers in the Kingdom, such as Pizza Hut, Majid Al-Futtaim Group, KFC, Landmark Group, Herfy, and Alhokair group.

The company has had operations in the Middle East since 2012 and was dealing with customers in Saudi Arabia through its Middle East office.

“Saudi Arabia seemed to be a market where we did not have much of a presence, which is why we felt we should do a joint venture with one of the larger groups here and we saw great synergy with Veda Holding,” Reddy said.

“Under the joint venture with Veda, the product and the technology comes from us, while the local understanding and support comes from Veda. So it is a win-win situation for customers as most customers want us to have a local presence here and provide local support,” he added.

Reddy said consumers in the Kingdom are digitally aware as Saudi Arabia has one of the highest number of internet users in the world (80 percent).

“A very clear goal of Saudi Vision 2030 is the generation of more jobs in the retail sector and the focus on organized retail penetration up to 80 percent. This is aligned with what we aim to do in the retail market here. Vision 2030 also focuses on e-commerce and our products help in accelerating digital transformation in the Kingdom,” he added.


MYNM launches virtual showroom for BMW cars

Updated 03 June 2020

MYNM launches virtual showroom for BMW cars

In line with the evolving patterns of consumer shopping and to meet the changing customer demands in the Kingdom, Mohamed Yousuf Naghi Motors (MYNM) Company has launched their new cutting-edge virtual showroom.

Introducing the user-friendly digital platform has been an essential step for the car dealership, which can continue to showcase the latest BMW group vehicles in these evolving times across the Kingdom.

“As the official importer of BMW Group vehicles in Saudi Arabia, MYNM strives to maintain and uphold the brands’ reputation with a focus on quality, service, and customer care,” a statement said.  

“The innovative solution guides both prospective and existing BMW clients in selecting the BMW model that is right for them.”

Accessible in English, the platform features MYNM’s full range of vehicles and specs.

The virtual showroom provides clients with the choice of adding their favorite vehicles to the “car park” and comparing models of interest while they shop. The platform allows users to filter collections by series, model, price, mileage and year. 

For the conservative spender, MYNM offers a selection of pre-owned vehicles from the BMW Premium Selection category. Buyers can feel confident in choosing one of these vehicles due to the extensive checks each car receives and enjoy a variety of perks, including a wide range of warranties, low mileage and mobility services. 

Each BMW Premium Selection vehicle endures a complete 360° Vehicle Check before the cars are available to buyers. They meet the highest standards in terms of optical and technical details. Furthermore, the interior or exterior of every BMW Premium Selection vehicle must 100 percent comply with BMW’s product standards.

Mark Notkin, managing director at MYNM, said: “The automotive industry is constantly evolving, and the way people communicate with the industry is steadily changing as well. We believe that the launch of our virtual showroom is a step in the right direction.

“Through our virtual showroom, visitors can explore our vast collection of new and used premium pre-owned BMW vehicles and receive instant feedback regarding model availability, financing options, and test drive scheduling.”

He added: “This technology will transform the way we service our customers and allow us to meet the needs of our busy clientele 24/7. Fully committed to upholding the brands’ reputation and providing a quality service to our loyal customers, we are honored to share this unique buyer experience with the nation.” 

This cutting-edge technology is being seen as significant in terms of the advancement of the regional automotive industry and the MYNM dealership.