Capillary Technologies eyes Saudi market

Capillary Technologies Founder and CEO Aneesh Reddy with Veda Holding Founder Fahad Alhokair signed the joint venture agreement.
Updated 23 September 2019

Capillary Technologies eyes Saudi market

Capillary Technologies, a software product company headquartered in Singapore, has entered the Saudi market, offering cloud-based software solutions to retailers and manufacturers.

Capillary has signed a joint venture agreement with Veda Holding, leading to the formation of a Saudi entity named “Capillary Arabia.”

The Riyadh-based Veda Holding was established in 2017 by Fahad Alhokair.

Capillary Technologies Founder and CEO Aneesh Reddy told Arab News: “Capillary is a 11-year-old firm, we started in 2008 from India and expanded to about 30 countries globally. We have 14 offices across China, Middle East and Southeast Asia.

“Over the decade, we have worked with hundreds of retailers, consumer brands and manufacturers on cloud-based software solutions, helping them to collect their customer data, derive actionable insights, connect one-on-one with consumers, set up an omni-channel store and build loyalty with consumers.” 

He said artificial intelligence forms an integral part of their platform. “We have built the VisitorMetrix product, which accurately measures store visitors, gives detailed information on visitor demographics and stores conversion metrics. In the online world there are many tools available. We are the first one to build an offline click-stream, helping retailers know everything from store visit to purchase,” Reddy added.

He said that the company has worked with a number of large retailers in the Kingdom, such as Pizza Hut, Majid Al-Futtaim Group, KFC, Landmark Group, Herfy, and Alhokair group.

The company has had operations in the Middle East since 2012 and was dealing with customers in Saudi Arabia through its Middle East office.

“Saudi Arabia seemed to be a market where we did not have much of a presence, which is why we felt we should do a joint venture with one of the larger groups here and we saw great synergy with Veda Holding,” Reddy said.

“Under the joint venture with Veda, the product and the technology comes from us, while the local understanding and support comes from Veda. So it is a win-win situation for customers as most customers want us to have a local presence here and provide local support,” he added.

Reddy said consumers in the Kingdom are digitally aware as Saudi Arabia has one of the highest number of internet users in the world (80 percent).

“A very clear goal of Saudi Vision 2030 is the generation of more jobs in the retail sector and the focus on organized retail penetration up to 80 percent. This is aligned with what we aim to do in the retail market here. Vision 2030 also focuses on e-commerce and our products help in accelerating digital transformation in the Kingdom,” he added.


LuLu launches its biggest culinary event ‘World Food’

Updated 26 February 2020

LuLu launches its biggest culinary event ‘World Food’

LuLu, the region’s largest hypermarket chain, has launched its annual food festival, “World Food,” across its stores in Saudi Arabia. The event, which runs from Feb. 26 to March 10, is “a celebration of flavors and culture, bringing together foodies, families and friends for a gastronomic experience of global cuisines from more than 25 countries.”

The festival features live cooking competitions, around 20 cooking demos by celebrity chefs and personalities, in-store product offers and a chance for customers to win 1,500 trolleys of food during the promotion period.

Participating chefs include: Chef El-Sherbini, a popular celebrity chef in the Arab world with a culinary journey of more than 45 years (Feb. 26 to 29); Chef Hisham Baeshen, a star in the Saudi food world with a following of 5 million on social media (Feb. 27 to 29); and Chef Harpal Singh Sokhi, an Indian celebrity chef known for his entertaining style of cooking (March 5 to 7).

The cooking competition for local productive families will take place on Feb. 28 from 7 p.m. at Riyadh’s Atyaf Mall. The cooks will be judged by at least four famous chefs, as they prepare the dishes and are cheered on by the audience.

Other themed competitions include: Bake Challenge, a search for the best-tasting and beautifully designed pastries; Cook with Mom, a cooking competition with the little ones; and a competition exclusively for men.

World Food 2020 is divided into many themes, such as “Akla Arabia,” featuring Arabic delights; Olives & Salads; Organic Fest; Pagkaing Pinoy for Filipino classics; desserts; barbecue treats; and much more targeting different nationalities and communities. 

Shehim Mohammed, director of LuLu Saudi Hypermarkets, said: “We have been organizing our food festival for more than 10 years now, but this is our biggest celebration yet. This year, we have received extensive support from different embassies, trade promotion councils, various community organizations, hotel and tourism sector, celebrity chefs, and social media influencers. Our aim is to offer something unique and a more experiential and engaging shopping experience for our diverse shoppers.”