LONDON: Immotion Group has struck a deal to supply virtual reality headsets to the Dubai Aquarium, one of the emirate's most visited attractions.
The London-listed entertainment group said the new additions would feature "Shark Dive," - a live action virtual reality experience where users can get up close with Tiger and Hammerhead Sharks.
"Signing up Dubai Aquarium is another major milestone in the company's growth story," said Martin Higginson, Immotion Group CEO. "Not only is this one of the largest aquariums, it is located in the largest shopping mall in the world with over 80 million visitors a year."
Dubai's biggest tourist attractions are competing to attract visitors as the sector comes under pressure from a strong US dollar, to which the UAE dirham is pegged, as well as pressure on hotel room rates.
The Dubai Aquarium is one of the largest suspended aquariums in the world with over 140 species, including the largest collection of Sand Tiger Sharks, Immotion said.