SFDA conference draws 200 companies, 20,000 visitors

The event, which ran from Sept. 30 until Oct. 2 at the Riyadh International Convention & Exhibition center, attracted 20,000 visitors from 35 countries.
Updated 05 October 2019

SFDA conference draws 200 companies, 20,000 visitors

The third Saudi Food and Drug Authority (SFDA) Annual Conference and Exhibition 2019 concluded recently. The event was held under the sponsorship of Minister of Health Dr. Tawfiq bin Fawzan Al-Rabiah and SFDA CEO Dr. Hisham Al-Jadhey. 

More than 200 companies and 80 international exhibitors representing a total of 3,500 brands participated in the exhibition. This included the participation of 20 countries and 220 investors from countries such as Denmark, Pakistan, India, Jordan, Bangladesh, Australia and Sudan.

The event, which ran from Sept. 30 until Oct. 2 at the Riyadh International Convention & Exhibition center, attracted 20,000 visitors from 35 countries. 

The conference presented 68 scientific workshops in addition to discussion sessions, during which 120 speakers specializing in different disciplines participated.

Al-Jadhey said that the scientific program presented this year aims to activate the role of the consumer in protecting society, in line with the objectives of the SFDA.

Mazen Al-Ismail, chairman of the organizing committee, credited the partnership between the public and private sectors for the success of the event.

“What distinguishes this year’s conference from the previous years is the huge media coverage, which in turn contributes to its marketing globally, and in increasing the number of local and international participation,” he added.


Tire business poised for growth in Saudi Arabia despite COVID-19

Updated 23 September 2020

Tire business poised for growth in Saudi Arabia despite COVID-19

Despite the still raging COVID-19 pandemic, the tire business is poised to come back stronger than before as people become even more reliant on their vehicles to get to their destination while ensuring minimum exposure risk level. This was one of the highlights of the first virtual meetup hosted by Bridgestone Middle East, which expressed optimism about future market prospects in Saudi Arabia post-pandemic with the gradual easing of restrictions and people continuing to observe social distancing as they move around.

During the meeting, Stefano Sanchini, regional managing director for Bridgestone Middle East, and Berna Akinci, head of marketing for Bridgestone Middle East, discussed the economic repercussions of the pandemic on the automotive sector and the tires industry, following the temporary closures of businesses, impacting jobs as well as people staying more at home to avoid getting infected by the virus.

While economic impact has hit the pockets of vehicle owners in the Middle East, Sachini and Akinci emphasized that road safety must not be compromised to save on money when it comes to replacing tires and should be considered as a necessity.

They also took the opportunity to update the participants on the latest trends in the regional market, which has been rapidly catching up with the digitization of almost all sectors, including the emergence of new mobility ecosystems.

During the talk, speakers identified safety as a priority when buying tires. Buyers should consider purchasing only quality tires as it affects the braking distance, the handling, and grip while driving.

The drop in the demand for tires during the height of the lockdown affected sales, however, the trend is moving upwards again as restrictions have eased in some parts of the region. In this regard, Bridgestone has been looking on ways to enrich its brand offerings to add value to customers.

The company further emphasized the importance of going digital for the industry to reach out and meet the needs of its customers, especially in the Middle East, where there is a high rate of usage of digital devices. 

The value of data management as the new fuel for mobility has also been talked about during the meetup.