Jessica Kahawaty heads to Brazil for global ad campaign

Lebanese-Australian model and influencer Jessica Kahawaty touched down in Brazil this week. (Getty)
Updated 09 October 2019

Jessica Kahawaty heads to Brazil for global ad campaign

DUBAI: Lebanese-Australian model and influencer Jessica Kahawaty touched down in Brazil this week for a special project, which she revealed late on Tuesday.

The model and event emcee told her 921,000 Instagram followers that she is in Brazil — a country she is visiting for the first time — to shoot a global campaign for German hair care company Wella.

“My face when they tell me I’m shooting a global @Wella campaign tomorrow. What a dream to do this in Brazil. Coming soon to a TV near you! Do you like my dark hair?” Kahawaty captioned a series of photos in which she can be seen smiling in a sun-drenched location.

Her previously blonde-streaked locks were dyed a glossy, dark shade of brunette, complete with chestnut-colored low lights, for the new advert campaign.

The campaign is being shot in Boa Vista, the capital of the Brazilian state of Roraima, where Kahawaty is staying at the swanky Hotel Fasano.

The model took to her Instagram Stories to share a series of videos and snaps of the hotel and its surrounding greenery, which she described as “beautiful” before saying she is “so in love with the view. Nothing beats Mother Nature.”

And this isn’t the first advert campaign the Lebanese-Australian model has starred in.

In July, she took to Instagram to show off her last campaign — a gritty video for Italian football team Inter Milan.

The clip, which Kahawaty and Inter shared on their Instagram pages, features various dedicated professionals, from a dancer to a kitesurfer, refining their craft through sheer hard work.

“Whatever they say/ don’t bother trying. Triers can quit/ while I’m here, flying,” a male voice says in the video, before adding, “I’ve failed without guard/ I’ve fallen hard. I’ve been so wrong/ And that made me strong.”

The camera then pans to Kahawaty, wearing the club’s signature black-and-blue striped kit, who seems to be standing in a cavernous tunnel, as she says, “But this is not for everyone.”

Kahawaty studied business, finance and law in Sydney and then made a move into modelling and event hosting. The social media influencer is also keen supporter of a number of humanitarian causes, including UNICEF and the United Nations High Commissioner for Refugees (UNHCR).

Last year, fashion house Louis Vuitton selected Kahawaty to work with UNICEF at the Za’atari refugee camp in Jordan to help children affected by the Syrian crisis, which has seen millions of people displaced.


What We Are Reading Today: Presidents of War by Michael Beschloss

Updated 4 min ago

What We Are Reading Today: Presidents of War by Michael Beschloss

  • It said the book “chronicles the wars of the US from the war of 1812 to the Vietnam War

Author Michael Beschloss has spent nearly 10 years in preparing Presidents of War for publication by reviewing diaries and declassified documents, which is quite apparent in the historical sweep and scope of the book. 

This historical narrative begins in 1807 with the assault on the USS Chesapeake and the measures taken by former President Thomas Jefferson to avoid war through the Bush administration and the wars in Afghanistan and Iraq. 

“This was a magnificent book that captured, not only history, but the humanity and struggles of our war presidents,” said a review in goodreads.com.

Presidents of War “is an extraordinary work, so extraordinary that it should be required reading for anyone seeking the presidency, vice presidency, a Senate seat, a congressional seat or any Cabinet positions in the US government,” said the review.

It said the book “chronicles the wars of the US from the war of 1812 to the Vietnam War. The author explores the reasons for the wars and often what the leaders did to circumvent Congress to enter the war without congressional approval.”