Jessica Kahawaty heads to Brazil for global ad campaign

Lebanese-Australian model and influencer Jessica Kahawaty touched down in Brazil this week. (Getty)
Updated 09 October 2019

Jessica Kahawaty heads to Brazil for global ad campaign

DUBAI: Lebanese-Australian model and influencer Jessica Kahawaty touched down in Brazil this week for a special project, which she revealed late on Tuesday.

The model and event emcee told her 921,000 Instagram followers that she is in Brazil — a country she is visiting for the first time — to shoot a global campaign for German hair care company Wella.

“My face when they tell me I’m shooting a global @Wella campaign tomorrow. What a dream to do this in Brazil. Coming soon to a TV near you! Do you like my dark hair?” Kahawaty captioned a series of photos in which she can be seen smiling in a sun-drenched location.

Her previously blonde-streaked locks were dyed a glossy, dark shade of brunette, complete with chestnut-colored low lights, for the new advert campaign.

The campaign is being shot in Boa Vista, the capital of the Brazilian state of Roraima, where Kahawaty is staying at the swanky Hotel Fasano.

The model took to her Instagram Stories to share a series of videos and snaps of the hotel and its surrounding greenery, which she described as “beautiful” before saying she is “so in love with the view. Nothing beats Mother Nature.”

And this isn’t the first advert campaign the Lebanese-Australian model has starred in.

In July, she took to Instagram to show off her last campaign — a gritty video for Italian football team Inter Milan.

The clip, which Kahawaty and Inter shared on their Instagram pages, features various dedicated professionals, from a dancer to a kitesurfer, refining their craft through sheer hard work.

“Whatever they say/ don’t bother trying. Triers can quit/ while I’m here, flying,” a male voice says in the video, before adding, “I’ve failed without guard/ I’ve fallen hard. I’ve been so wrong/ And that made me strong.”

The camera then pans to Kahawaty, wearing the club’s signature black-and-blue striped kit, who seems to be standing in a cavernous tunnel, as she says, “But this is not for everyone.”

Kahawaty studied business, finance and law in Sydney and then made a move into modelling and event hosting. The social media influencer is also keen supporter of a number of humanitarian causes, including UNICEF and the United Nations High Commissioner for Refugees (UNHCR).

Last year, fashion house Louis Vuitton selected Kahawaty to work with UNICEF at the Za’atari refugee camp in Jordan to help children affected by the Syrian crisis, which has seen millions of people displaced.


Lebanese singer Nancy Ajram to perform concert on TikTok

Updated 26 min 7 sec ago

Lebanese singer Nancy Ajram to perform concert on TikTok

DUBAI: Lebanese superstar Nancy Ajram announced on Monday that she will be hosting a live virtual concert on the viral social media app TikTok.

The “magical show”, which is set to take place on Aug. 6 at 9 p.m. (Saudi time), is to celebrate the star joining the application.

 
 
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by Nancy Ajram (@nancyajram) on

Last week, the “Ma Tegi Hena” singer teased a short creative video on Instagram with her daughters, Mila and Ella, who were seen nagging their mother, in the video shot at home, to create a TikTok account.

This is not the star’s first online concert. In May, during Eid Al-Fitr holiday, the music sensation streamed a widely-viewed virtual show on YouTube, shot on a building rooftop in Beirut.

 
 
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by Nancy Ajram (@nancyajram) on

Ajram recently released a new documentary entitled “The Full Story,” on Arabic streaming service Shahid VIP, that revisits the burglary that took place at the singer’s Beirut residence earlier in the year.

Back in January, Ajram’s husband, celebrity dentist Fadi El-Hachem, reportedly shot and killed an armed assailant who broke into the superstar’s property in the early hours of the morning while their three young children were sleeping.

The documentary features real-life footage from the night of the home invasion.