‘Project Khayal’ to empower women & university students

Alfaisal University will collaborate with Detasad to develop courses in cybersecurity and artificial intelligence.
Updated 21 October 2019

‘Project Khayal’ to empower women & university students

Detecon Al-Saudia (Detasad), Alfaisal University and WSB (Women’s Skills Bureau) have launched a new initiative to be a catalyst in enhancing, developing and growing entrepreneurship among women and university students in Saudi Arabia.
Project Khayal is a joint effort that aims to find hidden talents among women and university students living in the Kingdom, by giving them a platform and tools to make their technical/ICT ideas come to life.
During the program, the university students together with expat women will have the opportunity to present their technical ideas to a jury, which includes Alfaisal University, WSB and Detasad representatives. Selected ideas will be developed and implemented by the volunteering students and women using the right IT infrastructure, tools, office space and consultation, which Detasad will provide.
Detasad, which has 37 years of experience in the information, communication and technology industry, will also commercially support suitable products selected among the applicants. In addition, the ICT company will offer internship opportunities and permanent positions after graduation to Alfaisal students. Detasad will also provide lectures covering ICT/telecom and business subjects and collaborate with the university in developing courses in cybersecurity and artificial intelligence.
“Detasad, Alfaisal University and WSB believe in the potential power of entrepreneurship, which is aligned with Saudi Vision 2030. Students and young adults comprise the majority of our population, and they are the true resources that need to be refined, shaped and set for the future with a strong grip on digital transformation, especially in the upcoming IoT era,” a press release said.
“These students from Alfaisal University will be the engine behind Project Khayal as they will work closely with the women entrepreneurs and Detasad in developing the new ideas. Detasad, Alfaisal University and WSB are delighted to announce Project Khayal and welcome new, innovative ideas from all women to transform their dreams into reality.”


Cartier looks ahead to sparkling future in KSA

Updated 22 September 2020

Cartier looks ahead to sparkling future in KSA

RIYADH: As the Kingdom prepares to celebrate the 90th Saudi National Day this Wednesday, businesses — big and small — are taking part in the festivities with gusto. But few companies can put forward what international jewelry brand Cartier has prepared.

Saudi Arabia is a key market for the brand, and the company has been celebrating its National Day for three years now. This year, the celebrations are some of their most elaborate yet.

Cartier’s managing director for Saudi Arabia, Kalid Lanssari, said the brand unveiled a new film capsule featuring Cartier’s emblematic panther lighting up Al-Faisaliah Tower in green. Cartier is also offering all guests and clients across its boutiques a special treatment to celebrate the day and make a deeper connection with them.

“Doors have already been open to all guests in our new flagship boutique in Al-Faisaliah Tower since Sept. 15. This boutique offers clients a new elevated experience through exclusive salons and a best-in-class service,” Lanssari said.

The year 2020 has been a tough year for businesses in general, given the ongoing global pandemic and subsequent economic downturn, and even an international brand such as Cartier could not escape unscathed.

“Like most brands in the industry, we suffered major drawbacks because of the pandemic. With the beginning of lockdown and the closing of our boutiques, business was hugely affected. We, however, were agile and quickly launched phone sales and home delivery services to try and compensate for the boutiques’ closure and the lack of e-commerce services. On the more positive side, the appetite of people for timeless luxury has remained and that helped the business bounce back very quickly,” said Lanssari.

He said Cartier had gone through a thorough sanitization process and taken other precautions to ensure the safety of its customers and staff.

“We’ve learned that brands need to be agile and adopt a seamless omni-channel approach. We have accelerated our e-commerce project to offer clients a new channel to purchase our collections online while continuing to offer the best in-boutique experience,” he added.

According to Lanssari, this is only the beginning for Cartier in Saudi Arabia.

“We plan to accompany the Kingdom in its trajectory of transformation through close collaborations, business expansion, cultural events and more. In the last three years, we have discovered and developed many amazing Saudi talents that are now part of the Cartier family and will continue to grow these talents in the future. This region has always inspired us and will continue to be a rich source of inspiration for years to come,” he said.