‘Project Khayal’ to empower women & university students

Alfaisal University will collaborate with Detasad to develop courses in cybersecurity and artificial intelligence.
Updated 21 October 2019

‘Project Khayal’ to empower women & university students

Detecon Al-Saudia (Detasad), Alfaisal University and WSB (Women’s Skills Bureau) have launched a new initiative to be a catalyst in enhancing, developing and growing entrepreneurship among women and university students in Saudi Arabia.
Project Khayal is a joint effort that aims to find hidden talents among women and university students living in the Kingdom, by giving them a platform and tools to make their technical/ICT ideas come to life.
During the program, the university students together with expat women will have the opportunity to present their technical ideas to a jury, which includes Alfaisal University, WSB and Detasad representatives. Selected ideas will be developed and implemented by the volunteering students and women using the right IT infrastructure, tools, office space and consultation, which Detasad will provide.
Detasad, which has 37 years of experience in the information, communication and technology industry, will also commercially support suitable products selected among the applicants. In addition, the ICT company will offer internship opportunities and permanent positions after graduation to Alfaisal students. Detasad will also provide lectures covering ICT/telecom and business subjects and collaborate with the university in developing courses in cybersecurity and artificial intelligence.
“Detasad, Alfaisal University and WSB believe in the potential power of entrepreneurship, which is aligned with Saudi Vision 2030. Students and young adults comprise the majority of our population, and they are the true resources that need to be refined, shaped and set for the future with a strong grip on digital transformation, especially in the upcoming IoT era,” a press release said.
“These students from Alfaisal University will be the engine behind Project Khayal as they will work closely with the women entrepreneurs and Detasad in developing the new ideas. Detasad, Alfaisal University and WSB are delighted to announce Project Khayal and welcome new, innovative ideas from all women to transform their dreams into reality.”


PepsiCo & SWMC partner to enhance environmental sustainability in KSA

Tamer Mosalam, Vice President & General Manager GCC and Levant, PepsiCo
Updated 03 August 2020

PepsiCo & SWMC partner to enhance environmental sustainability in KSA

PepsiCo and the Saudi Waste Management Center (SWMC) have signed a memorandum of understanding (MoU) to launch a strategic partnership that aims to enhance sustainability in the Kingdom. The MoU highlights the two parties’ role in promoting sustainability policies based on international best practices to support a circular economy. The agreement was signed by Dr. Abdullah F. Al-Sebaei, CEO and board member of SWMC, and Tamer Mosalam, vice president, general manager GCC and Levant business unit, PepsiCo.
The first sustainability project in the partnership saw Aquafina (the brand of purified bottled water produced by PepsiCo) and the SWMC introduce innovative solutions to facilitate a more environmentally friendly Hajj. To do this, the two parties provided customized smart bins especially built for the event around Makkah’s holy sites. The smart bins can segregate, and crush plastic bottles to minimize plastic waste. The machines operate through solar power and reduce carbon footprint.

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The first sustainability project under the partnership was the implementation of a more environmentally friendly Hajj.

Additionally, an Aquafina recycling awareness campaign encouraged pilgrims to actively participate in making sustainable choices. The results of the project will help inform and guide future projects in next year’s Hajj when the Kingdom will once again welcome back millions of pilgrims to the Kingdom.
To produce the smart bins, PepsiCo delivered on its commitment to support small and medium enterprises (SMEs) during COVID-19. The company worked with Cycled to create customizable Aquafina-branded smart bins for this year’s Hajj.
SWMC CEO Al-Sebaei said: “Our partnership with PepsiCo gives us an opportunity to generate more awareness on the importance of sustainable waste collection and develop a proactive culture of recycling.”
Mosalam said: “We are grateful for the opportunity to partner with the Ministry of Environment, Water and Agriculture, represented by Saudi Waste Management Center.”