‘Project Khayal’ to empower women & university students

Alfaisal University will collaborate with Detasad to develop courses in cybersecurity and artificial intelligence.
Updated 21 October 2019

‘Project Khayal’ to empower women & university students

Detecon Al-Saudia (Detasad), Alfaisal University and WSB (Women’s Skills Bureau) have launched a new initiative to be a catalyst in enhancing, developing and growing entrepreneurship among women and university students in Saudi Arabia.
Project Khayal is a joint effort that aims to find hidden talents among women and university students living in the Kingdom, by giving them a platform and tools to make their technical/ICT ideas come to life.
During the program, the university students together with expat women will have the opportunity to present their technical ideas to a jury, which includes Alfaisal University, WSB and Detasad representatives. Selected ideas will be developed and implemented by the volunteering students and women using the right IT infrastructure, tools, office space and consultation, which Detasad will provide.
Detasad, which has 37 years of experience in the information, communication and technology industry, will also commercially support suitable products selected among the applicants. In addition, the ICT company will offer internship opportunities and permanent positions after graduation to Alfaisal students. Detasad will also provide lectures covering ICT/telecom and business subjects and collaborate with the university in developing courses in cybersecurity and artificial intelligence.
“Detasad, Alfaisal University and WSB believe in the potential power of entrepreneurship, which is aligned with Saudi Vision 2030. Students and young adults comprise the majority of our population, and they are the true resources that need to be refined, shaped and set for the future with a strong grip on digital transformation, especially in the upcoming IoT era,” a press release said.
“These students from Alfaisal University will be the engine behind Project Khayal as they will work closely with the women entrepreneurs and Detasad in developing the new ideas. Detasad, Alfaisal University and WSB are delighted to announce Project Khayal and welcome new, innovative ideas from all women to transform their dreams into reality.”


Tire business poised for growth in Saudi Arabia despite COVID-19

Updated 23 September 2020

Tire business poised for growth in Saudi Arabia despite COVID-19

Despite the still raging COVID-19 pandemic, the tire business is poised to come back stronger than before as people become even more reliant on their vehicles to get to their destination while ensuring minimum exposure risk level. This was one of the highlights of the first virtual meetup hosted by Bridgestone Middle East, which expressed optimism about future market prospects in Saudi Arabia post-pandemic with the gradual easing of restrictions and people continuing to observe social distancing as they move around.

During the meeting, Stefano Sanchini, regional managing director for Bridgestone Middle East, and Berna Akinci, head of marketing for Bridgestone Middle East, discussed the economic repercussions of the pandemic on the automotive sector and the tires industry, following the temporary closures of businesses, impacting jobs as well as people staying more at home to avoid getting infected by the virus.

While economic impact has hit the pockets of vehicle owners in the Middle East, Sachini and Akinci emphasized that road safety must not be compromised to save on money when it comes to replacing tires and should be considered as a necessity.

They also took the opportunity to update the participants on the latest trends in the regional market, which has been rapidly catching up with the digitization of almost all sectors, including the emergence of new mobility ecosystems.

During the talk, speakers identified safety as a priority when buying tires. Buyers should consider purchasing only quality tires as it affects the braking distance, the handling, and grip while driving.

The drop in the demand for tires during the height of the lockdown affected sales, however, the trend is moving upwards again as restrictions have eased in some parts of the region. In this regard, Bridgestone has been looking on ways to enrich its brand offerings to add value to customers.

The company further emphasized the importance of going digital for the industry to reach out and meet the needs of its customers, especially in the Middle East, where there is a high rate of usage of digital devices. 

The value of data management as the new fuel for mobility has also been talked about during the meetup.