Penny Appeal launches helpline for Muslim youth in UK

Penny Appeal’s Mini CEO Shakira Rahman
Updated 22 October 2019

Penny Appeal launches helpline for Muslim youth in UK

Penny Appeal’s Mini CEO, 11-year-old Shakira Rahman launched the MY (Muslim Youth) Helpline, providing listening and mental health support for young people between the ages of 11 to 24. The MY Helpline is a confidential and nonjudgmental service for young Muslims across the UK. It will provide faith and culturally sensitive support for any young Muslim facing challenges such as sexuality, family abuse, bullying and cultural or religious pressures, which affect many in modern British society.

Anyone who calls the MY Helpline will be put through to a fully trained and experienced practitioner, who will talk with each caller for as long as they wish. Practitioners will listen and support callers through the emotions they are experiencing, providing the necessary support. The MY service can also provide access to counsellors with Islamic knowledge (via email) within 48 hours. If needed, callers can be transferred to specialist organizations that can assist them with issues that require extra care. 

The helpline’s team is headed by Hinna Zafar, a qualified counsellor in psychology. 

Rahman said: “Setting up this youth line was one of my first ideas when I joined Penny Appeal. I have my mum to talk to about problems such as social media pressure, classroom bullying or body image worries. But many of my Muslim friends at school are too scared to talk to their families as they feel that they will not be understood. So I think that this line will be really helpful for my friends, and many girls and boys throughout the UK.” 


PepsiCo & SWMC partner to enhance environmental sustainability in KSA

Tamer Mosalam, Vice President & General Manager GCC and Levant, PepsiCo
Updated 03 August 2020

PepsiCo & SWMC partner to enhance environmental sustainability in KSA

PepsiCo and the Saudi Waste Management Center (SWMC) have signed a memorandum of understanding (MoU) to launch a strategic partnership that aims to enhance sustainability in the Kingdom. The MoU highlights the two parties’ role in promoting sustainability policies based on international best practices to support a circular economy. The agreement was signed by Dr. Abdullah F. Al-Sebaei, CEO and board member of SWMC, and Tamer Mosalam, vice president, general manager GCC and Levant business unit, PepsiCo.
The first sustainability project in the partnership saw Aquafina (the brand of purified bottled water produced by PepsiCo) and the SWMC introduce innovative solutions to facilitate a more environmentally friendly Hajj. To do this, the two parties provided customized smart bins especially built for the event around Makkah’s holy sites. The smart bins can segregate, and crush plastic bottles to minimize plastic waste. The machines operate through solar power and reduce carbon footprint.

FASTFACT

The first sustainability project under the partnership was the implementation of a more environmentally friendly Hajj.

Additionally, an Aquafina recycling awareness campaign encouraged pilgrims to actively participate in making sustainable choices. The results of the project will help inform and guide future projects in next year’s Hajj when the Kingdom will once again welcome back millions of pilgrims to the Kingdom.
To produce the smart bins, PepsiCo delivered on its commitment to support small and medium enterprises (SMEs) during COVID-19. The company worked with Cycled to create customizable Aquafina-branded smart bins for this year’s Hajj.
SWMC CEO Al-Sebaei said: “Our partnership with PepsiCo gives us an opportunity to generate more awareness on the importance of sustainable waste collection and develop a proactive culture of recycling.”
Mosalam said: “We are grateful for the opportunity to partner with the Ministry of Environment, Water and Agriculture, represented by Saudi Waste Management Center.”