Saudi fashion house Sadeem hits the runway in Dubai

Luxury is at the core of all Sadeem designs, so silk was a natural first choice of fabric. (Supplied)
Updated 01 November 2019

Saudi fashion house Sadeem hits the runway in Dubai

DUBAI: Saudi designer Aljawharah Sadeem Abdulaziz Alshehai seems to live by Coco Chanel’s ethos: “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”

The young fashion designer is behind the sustainable label, Sadeem, whose current collection is called Abwaab (Doors). “It is inspired by a nation moving forward without letting go of the past. Saudi Arabia has been exploring many of its untapped resources, with a very determined plan,” she said.

Her collection will take to the runway this Friday evening at Fashion Forward Dubai (FFWD).




The young designer's current collection is called Abwaab. (Supplied)

Luxury is at the core of all Sadeem designs, so silk was a natural first choice of fabric. “This fabric is luxurious and delicate and a natural fiber. Silk is also durable and biodegradable and I only work with textile mills that are eco-friendly,” she said.

This designer does not believe in following trends. “When the item is no longer desired, I hope that it would be swapped or handed to a friend, a second-hand shop or donated to charity,” she said.

These are investment buys. With many of her motifs referenced from the native folklore, architecture, costumes and jewelry of Saudi Arabia, her fashion is about marrying Arab heritage with contemporary design. “The geometric shapes and triangles are dominant, and reflect the design aesthetic of our heritage.”




Her collection will take to the runway this Friday evening at Fashion Forward Dubai. (Supplied)

These clothes are for the modern Arab woman but also have international appeal. They are made between New York’s garment district, Dubai Design District and her studio in Riyadh.

“I dream of creating a fashion foundation that would help to launch emerging young talents within the MENA region,” she said. “The focus would be on preserving traditional, artisanal and handcrafted work. I hope to achieve a strong network of creative thinkers and to work with communities that practice strategic solutions toward sustainable shared goals.”

It is fashion labels such as Sadeem that look set to take the story of Arab fashion global.


Models Gigi, Bella Hadid walk designer Gaultier’s last fashion show

Jean-Paul Gaultier took his final bow of a 50-year career in the industry at the Paris Fashion Week. (AFP)
Updated 23 January 2020

Models Gigi, Bella Hadid walk designer Gaultier’s last fashion show

  • Part-Palestinian sisters Gigi and Bella Hadid were among the big names walking his last haute couture runway, the models wearing Gaultier’s latest designs from his Spring 2020 collection

DUBAI: French designer Jean-Paul Gaultier on Wednesday took his final bow of a 50-year career in the industry at the Paris Couture Week.

Part-Palestinian sisters Gigi and Bella Hadid were among the big names walking his last haute couture runway, the models wearing Gaultier’s latest designs from his Spring 2020 collection.

Gigi was dressed in a sailor’s outfit featuring a striped bodysuit with white wide-leg trousers and sailor hat. (AFP)

Gigi was dressed in a sailor’s outfit featuring a striped bodysuit with white wide-leg trousers and sailor hat.

Bella wore a strapless peacock-like black dress which the stylists paired with boots and gloves.

Bella wore a strapless peacock-like black dress which the stylists paired with boots and gloves. (AFP)

Gaultier shared a video on his Instagram this week inviting his followers to attend the show and celebrate the end of his half-century career with him. “It is going to be a party with my friends, and we are going to have fun until very, very late.”

He then went on to announce his farewell. “Now I am going to share something with you. This will be my last haute couture show. Be there! You can’t miss this,” he said. “However, stay tuned, Gaultier Paris will go on. The haute couture continues. I have a new concept and I will tell you about it later.”