China’s hottest investment: Overpriced sneakers

The Shanghai branch of the central People’s Bank of China issued a warning last month about the financial risks of excessive sneaker speculation. (AFP)
Updated 11 November 2019

China’s hottest investment: Overpriced sneakers

  • Enthusiasts worldwide have fueled an expanding bubble in high-priced sneakers, often limited-edition collaborations between big names in sportswear and fashion, rappers or athletes

SHANGHAI: Forget stocks, real estate, even cryptocurrencies — China’s hottest investment nowadays may be the Nike, Adidas, and Puma basketball shoes that “sneakerheads” like Hu Huaiyuan fight to get their hands on.

Enthusiasts worldwide have fueled an expanding bubble in high-priced sneakers, often limited-edition collaborations between big names in sportswear and fashion, rappers or athletes.

But in China the craze is at fever pitch, with devotees driving soaring trading volumes on online “sneaker exchange” platforms, prompting warnings from authorities about dangerous speculation as resale profits approach 5,000 percent.

“The sneaker market is no longer just a game for enthusiasts. Speculators are flocking into the business now,” said Hu, who traveled 300km to Shanghai for the chance to buy the latest Nike Air Jordans.

It is the 23-year-old’s lucky day.

After winning an online lottery for the right to even show up at a Nike store along with around 400 others vying for limited supplies, Hu secured the right to plonk down 1,299 yuan ($186) for a pair.

He plans to quickly “flip” them for double that on a bustling resale market. “If I was not so lucky today, it is possible I would not be able to afford the shoes on the secondary market,” Hu said.

The craze’s appeal owes to two main factors. NBA stars like Michael Jordan have been idolized for years in China, where basketball is arguably the most followed sport, and the associated streetwear culture finds a huge and growing market.

And with Chinese authorities limiting individual stock market price movements to contain volatility, sneakers are embraced by younger investors seeking quick profits in a commodity they can relate to.

“If selling overpriced sneakers proves so worthwhile, why not take it as a good source of income?” said Hu.

The phenomenon is spurring quick growth in Chinese sneaker-trading platforms like Poizon, whose annual volume is around 15 billion yuan, according to Chinese tech consultancy iiMedia Research.

That is more than triple the volume of StockX, a leading US platform.

Platforms like Poizon and Nice also have attracted hundreds of millions of dollars in investment from foreign and domestic venture capital, according to Chinese media reports.

The global market is taking notice. StockX rival GOAT launched an app-like mini-program on leading Chinese messaging platform WeChat in July. StockX executives say they also are crafting China plans.

The Shanghai branch of the central People’s Bank of China issued a warning last month about the financial risks of excessive sneaker speculation, and government-controlled media portray the phenomenon negatively.

According to data-mining company iiMedia research, China’s secondary market for sneakers has passed $1 billion this year and is one of the fastest-growing components of a $6 billion global market led by the US.

However, fear of government intervention has forced app-based platforms like Poizon and Nice to take various steps to cool excess speculation.


Apple, Google drop Fortnite from app stores over payments

Updated 14 August 2020

Apple, Google drop Fortnite from app stores over payments

  • Google said Fortnite will remain available on Android, just not through its app store
  • Apple and Google both take a 30% cut from in-app revenue purchases in games

NEW YORK: Apple and Google dropped the popular game Fortnite from their app stores after the game’s developer introduced a direct payment plan that bypasses their platforms.
Apple and Google both take a 30% cut from in-app revenue purchases in games, which has long been a sore spot with developers.
Fortnite is free, but users can pay for in game accoutrements like weapons and skins. Its developer, Epic Games, said in a blog post Thursday that it was introducing Epic Direct payments, a direct payment plan for Apple’s iOS and Google Play. Epic said the system is the same payment system it already uses to process payments on PC and Mac computers and Android phones.
Apple and Google said the service violates their guidelines.
“Epic enabled a feature in its app which was not reviewed or approved by Apple, and they did so with the express intent of violating the App Store guidelines regarding in-app payments that apply to every developer who sells digital goods or services,” Apple said in statement.
Google said Fortnite will remain available on Android, just not through its app store. Android users can download the app from other app stores, although that’s generally not an option for iPhone users.
Epic Games did not immediately return a request for comment. Epic’s Fortnite Twitter account said the company would debut a new short film called “Nineteen Eighty-Fortnite,” a seeming parody of Apple’s iconic “1984” commercial that introduced the Macintosh computer. It has also filed a complaint against Apple in the US District Court in Northern California for dropping Fortnite.