Hyundai has showcased its complete Saudi Arabia model range to motoring journalists at a special “Day with Hyundai” event held in Jeddah. The event highlighted the Korean brand’s recently refreshed SUV lineup as well as popular sedan models.
Organized by Hyundai’s three distributors in Saudi Arabia — Mohammed Yousuf Naghi Motors in Jeddah, Wallan Trading Company in Riyadh, and Almajdouie Motors in Dammam, the “Day with Hyundai” concept allowed journalists to test a wide range of Hyundai vehicles on a route in Jeddah.
“This has been an extremely active year for Hyundai model launches in the region, and the ‘Day with Hyundai’ is an opportunity for journalists to experience our newest product offerings across several segments,” said Mike Song, Hyundai’s head of operations for Africa and the Middle East. “Highlights are the all-new generations of two of our most important models — the Sonata and Palisade.”
Hyundai is among the top-selling brands in Saudi Arabia for sedans and crossover SUVs and is particularly strong in the small car segment.
The event included a briefing by Song and a presentation on the new products that arrived in GCC showrooms in 2019. Representatives from Hyundai Motor Company Middle East and Africa headquarters were on hand to answer questions on the latest models, was well as to discuss Hyundai plans for the future.
“Each new generation of Hyundai makes a significant step forward not just for our model range, but also in setting new benchmarks for the market as a whole,” said Song. “Already, customers turn to Hyundai for style as well as value, and we are now leading the introduction of advanced technologies, such as driver assistance and safety functions, into the mass market.”
The motor company is also preparing for another successful year in 2020, with plans for significant model launches from the sedan and SUV lineup.
“Hyundai will continue to pursue ambitious product plans during 2020, investing in new generations of existing models, and expanding our range to appeal to more customers than ever before,” said Song.