Beyonce breaks the internet in up-and-coming Lebanese label

Beyonce sported a colorful, oversized suit from Lebanese label Jeux de Mains. Photo: Instagram/@beyonce
Updated 20 November 2019

Beyonce breaks the internet in up-and-coming Lebanese label

  • For emerging fashion labels, few celebrity endorsements are as impactful as a co-sign from global superstar Beyonce
  • Pieces from up-and-coming Lebanese label Jeux de Mains were recently sported by the singer

DUBAI: For emerging fashion labels, few celebrity endorsements are as impactful as a co-sign from global superstar Beyonce. Just ask Salim Cherfane, the Beirut-born founder of ready-to-wear label Jeux de Mains.

Pieces from the brand, which takes its name from a French proverb, were recently sported by the multi-Grammy winning artist. "Seeing Queen B wearing my clothes means the world to me," shares the designer with Arab News.  "It makes the world feel smaller— Especially since I have a young, start-up brand," he added.

The 38-year-old mother of three shared three snaps on her Instagram on Tuesday that showed her wearing a colorful, oversized pantsuit. The slouchy ensemble featured tailored trousers and a single-button jacket. She elevated the look with a pair of white shoes and multi-colored gloves also from the Lebanese label.

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

A post shared by Beyoncé (@beyonce) on

Cherfane made his foray into fashion after studying graphic design and art direction at L’Academie Libanaise des Beaux Arts. The Beirut-born creative joined the non-profit organization Starch Foundation— which was founded by Rabih Kayrouz and Talla Hajar to support emerging Lebanese talent— in 2018.

In an interview with Jdeed Magazine, the designer explained: “When I applied to Starch I wanted to create something that had to do with fashion but didn’t know what. They helped me direct my thoughts into a brand. That’s how Jeux De Mains came to life. The brand is versatile, this way each year I can play with the themes. This year it is fashion, next year who knows.”

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

A post shared by Beyoncé (@beyonce) on

Meanwhile, Beyonce, alongside her longtime stylist Zerina Akers, has a well-documented track record of supporting both up-and-coming and established Arab designers, spanning from Tunisia to Kuwait and beyond.

The singer has worn creations by Egyptian accessories label Okhtein, Tunisian turban milliner Donia Allegue, Lebanese label Jean Louis Sabaji and Kuwaiti couturier Yousef Al-Jasmi, to name but a few. She’s also been pictured wearing Dubai-based labels L’Afshar and Bouguessa. 


Georges Chakra politicizes couture in an ode to Lebanon

Georges Chakra continuously unveils his aesthetic concepts through his couture shows during fashion weeks. (Supplied)
Updated 21 January 2020

Georges Chakra politicizes couture in an ode to Lebanon

  • The 47-piece offering was an extravagant ode to the Beirut-born designer’s home country of Lebanon, where nation-wide protests have been ongoing for the past couple of months

PARIS: Lebanese Georges Chakra presented his Spring 2020 couture collection at Paris’ Petit Palace on Monday. The 47-piece offering was an extravagant ode to the Beirut-born designer’s home country of Lebanon, where nation-wide protests have been ongoing for the past couple of months.

Lebanese Georges Chakra presented his Spring 2020 couture collection at Paris’ Petit Palace. (Supplied)

Placed on each of the guest’s seats along with the show notes was a synthetic white rose accompanied by a note that read “un rose pour la liberte,” which translates to “one rose for freedom.”

Placed on each of the guest’s seats along with the show notes was a synthetic white rose which read “one rose for freedom.” (Supplied)

The message? Fashion is an act of resistance. Chakra wanted to create the real-life looks that reflected the sophisticated and rebellious nature of Lebanese women. These included a show-stopping lineup of striking eveningwear in a burst of white, hot pink and blue color palettes.

Chakra’s brand signature combines elaborate and intricate back details coupled with modern and bold fabrics. (Supplied)

The glimmer-creating Japanese app Kirakira, which turns anything sparkly into a disco ball–like reflection of shine and shimmer, was the preferred medium for capturing Chakra’s runway today — and rightly so. There were plenty of crystal and sequin embellished pieces on the runway that will surely hit the red carpet soon. 

There were plenty of crystal and sequin embellished pieces on the runway that will surely hit the red carpet soon. (Supplied)

Standout looks included a pink, strapless satin duchesse dress that was short at the front and long at the back and boasted a violet floral print, an asymmetrical gown that featured dashes of sequins in varying hues of green, an icy blue sheath dress with an organza train and a hand-painted blue-grey gazar dress with a fan shaped neckline.

Chakra wanted to create the real-life looks that reflected the sophisticated and rebellious nature of Lebanese women. (Supplied)

You can picture his longtime client US actress Janina Gavankar looking devastating on the red carpet wearing the bright pink slit dress with a criss-cross neckline and long train. Or his new client, actress Nina Kiri, who wore one of his creations to the 2020 Screen Actors Guild Awards on Jan. 20, in the strapless, aquamarine satin dress with a high slit.

Chakra began his work in a war-clad Beirut, after he graduated from Canada. (Supplied)

As is customary, the last look was the bridal look. The off-the-shoulder wedding dress was accessorized with a glittering emerald and diamond necklace made by Lebanese jeweler Fawaz Gruosi. In addition to the striking sartorial lineup, the necklace will also be available for purchase, with a portion of the proceeds going to Beirut’s Children's Cancer Center of Lebanon and scholarships at the Ecole Saint Vincent de Paul.