Beyonce breaks the internet in up-and-coming Lebanese label

Beyonce sported a colorful, oversized suit from Lebanese label Jeux de Mains. Photo: Instagram/@beyonce
Updated 20 November 2019

Beyonce breaks the internet in up-and-coming Lebanese label

  • For emerging fashion labels, few celebrity endorsements are as impactful as a co-sign from global superstar Beyonce
  • Pieces from up-and-coming Lebanese label Jeux de Mains were recently sported by the singer

DUBAI: For emerging fashion labels, few celebrity endorsements are as impactful as a co-sign from global superstar Beyonce. Just ask Salim Cherfane, the Beirut-born founder of ready-to-wear label Jeux de Mains.

Pieces from the brand, which takes its name from a French proverb, were recently sported by the multi-Grammy winning artist. "Seeing Queen B wearing my clothes means the world to me," shares the designer with Arab News.  "It makes the world feel smaller— Especially since I have a young, start-up brand," he added.

The 38-year-old mother of three shared three snaps on her Instagram on Tuesday that showed her wearing a colorful, oversized pantsuit. The slouchy ensemble featured tailored trousers and a single-button jacket. She elevated the look with a pair of white shoes and multi-colored gloves also from the Lebanese label.

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

A post shared by Beyoncé (@beyonce) on

Cherfane made his foray into fashion after studying graphic design and art direction at L’Academie Libanaise des Beaux Arts. The Beirut-born creative joined the non-profit organization Starch Foundation— which was founded by Rabih Kayrouz and Talla Hajar to support emerging Lebanese talent— in 2018.

In an interview with Jdeed Magazine, the designer explained: “When I applied to Starch I wanted to create something that had to do with fashion but didn’t know what. They helped me direct my thoughts into a brand. That’s how Jeux De Mains came to life. The brand is versatile, this way each year I can play with the themes. This year it is fashion, next year who knows.”

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

A post shared by Beyoncé (@beyonce) on

Meanwhile, Beyonce, alongside her longtime stylist Zerina Akers, has a well-documented track record of supporting both up-and-coming and established Arab designers, spanning from Tunisia to Kuwait and beyond.

The singer has worn creations by Egyptian accessories label Okhtein, Tunisian turban milliner Donia Allegue, Lebanese label Jean Louis Sabaji and Kuwaiti couturier Yousef Al-Jasmi, to name but a few. She’s also been pictured wearing Dubai-based labels L’Afshar and Bouguessa. 


Russ’s Dubai concert postponed again

Updated 14 August 2020

Russ’s Dubai concert postponed again

DUBAI: US rapper and producer Russ’s Dubai concert, which was set to take place on Nov. 27, has been postponed for the second time, organizers said Friday.

The concert, which is now expected to happen in 2021, was initially scheduled to take place on March 27 at Dubai’s Coca-Cola Arena, but was postponed to November over coronavirus fears.

Organizers tweeted that ticket holders would receive a full refund within 21 working days.

The new date is yet to be announced.