Health comes first for Danube Online shoppers

Updated 28 November 2019

Health comes first for Danube Online shoppers

Danube Online, an online grocery shopping platform in the Kingdom, has revealed the top online food shopping trends in advance of its “Green Friday” shopping festival. The sale event is Danube Online’s take on the global shopping phenomenon “White Friday,” which takes place on Friday, Nov. 29.

Online grocery shopping in the Kingdom continues to show strong growth. Forty-five percent of shoppers in the Kingdom bought groceries online at least once and with the Kingdom’s retail market predicted to be valued at $119 billion by 2023, the forecast for growth remains strong. 

Danube Online and the Danube app are on track to hit 3 million users in 2019.

Majed M. Al-Tahan, founder and CEO of Danube Online, said: “This is our third year celebrating ‘Green Friday’ which is the Danube Online take on the global shopping phenomenon ‘Black Friday’ or ‘White Friday’ as we say in the Middle East. To mark the occasion this year, we are sharing some telling insights into online grocery shopping trends from Saudi Arabia and we can see clearly that our Danube Online shoppers are becoming increasingly health-conscious and demanding healthier food options. Online grocery is one of the fastest growing retail segments in the region. These insights are gathered from shopping patterns over the last year, but we predict these trends to continue in 2020.”

Amongst Danube Online shoppers, cravings for sugar alternatives and natural flavors are growing. Over the 12-month period from September 2018 to September 2019:

• The growth in sales of honey was 64 percent higher than growth in sales of sugar.

• The growth in sales of natural drinks sweeteners such as stevia-based sweeteners was 87 percent higher than the growth in sales
of sugar.

• The growth in sales of fresh juices was 96 percent higher than the growth in sales of sugary soda drinks.

• The growth in sales of sugar-free jams was 44 percent higher than the growth in sales of chocolate spreads. 

• The growth in sales of healthy potato chip alternatives such as chia seed and kale chips grew 160 percent versus the growth in sales of regular potato chips.

• Fresh fruit sales grew over 70 percent.  The demand for whole-grain products such as whole-grain bread, whole-grain rice and whole grain tortillas grew by 340 percent compared to sales of the same non-whole grain product options over the same period. 

Another strong food trend emerging is the thirst for organic milk options, which grew in sales by over 200 percent when compared to sales of non-organic milk. 

Report highlights 
NTP’s role in achieving Vision 2030

Updated 02 April 2020

Report highlights 
NTP’s role in achieving Vision 2030

The National Transformation Program (NTP) is playing a major role in overcoming the challenges in the way of achieving the ambitious targets of Saudi Vision 2030, according to Thamir bin Abdullah Al-Sadoun, CEO of the NTP. He made the statement on the occasion of the launch of a report on the achievements of the NTP from the period of its inception — June 2016 — until the end of 2019.

The report pointed out that the Kingdom ranked first globally in business environment reforms, according to the Doing Business 2020 report issued by the World Bank Group. It highlighted the establishment of the National Competitiveness Center (Tayseer) in 2019 and the more than 400 reforms the Kingdom undertook for investors.

Saudi Arabia jumped from No. 141 in 2018 to No. 38 in 2019 in the global “Starting a Commercial Activity” index. The Meras comprehensive service centers were established to provide instant licenses and electronic services necessary for starting a business, and a number of regulations were put in place to develop the infrastructure for commercial business.

“This resulted in the Kingdom’s advancement to the 49th position in the global rankings, three positions ahead of the most developed countries on the United Nations Conference on Trade and Development (UNCTAD) indicator,” the report observed.


Saudi Arabia jumped from No. 141 in 2018 to No. 38 in 2019 in the global ‘Starting a Commercial Activity’ index.

The NTP also contributed to raise the level of protection for investors through the issuance of new regulations on bankruptcy, the mortgage system and the commercial franchise system.

Al-Sadoun said the achievements are a result of the implementation of basic and digital infrastructure projects, and the involvement of various government entities in identifying the challenges and creating solutions and implementing them.

The report highlighted the Kingdom’s progress in the Corruption Perceptions indicator to reach 10th position among the G20 countries; the launch of the tourist visa, which resulted in the issuance of more than 350,000 visas during the last quarter of 2019; and a 20 percent decrease in road traffic deaths in 2018 compared to 2017. 

The report also underlined the Kingdom’s commitment to digital transformation under the NTP, with the country ranking third globally in the deployment of 5G networks.