CSW Riyadh 2019 shows how to tap the ‘power of the crowd’

The Crowdsourcing Week (CSW) was held for the first time in KSA last week.
Updated 02 December 2019

CSW Riyadh 2019 shows how to tap the ‘power of the crowd’

TAM Development, a Saudi company specializing in crowdsourcing and public engagement, in partnership with the Crowdsourcing Week, a global platform committed to highlighting the importance of crowd economy practices, hosted the Crowdsourcing Week (CSW) in Riyadh on Nov. 26.

This was the first time the popular event was held in the Kingdom.

The theme of the CSW Riyadh 2019 was “Power of the Crowd,” where speakers and panelists dwelled on the question “How Can We Leverage the Power of the Crowd?”

CSW Riyadh 2019 was jam-packed with interactive sessions, workshops, and talks featuring innovators and influential pioneers in crowd-enabled initiatives from all around the globe. This one-day event was designed to support government, enterprise and nonprofit leaders in the region through creative frameworks to come up with future strategies and inspire new business models that would reshape various industries.

Abdullah Alyousef, CEO and co-founder of TAM Development, said: “TAM is dedicated to creating initiatives using the energy of positive thinkers and pioneers in our community, as well as educating the public about crowdsourcing and what one can achieve by leveraging the power of the crowd.

“CSW Riyadh is the first event that brings together both local and global experts to share their experiences, success stories and best practices in crowdsourcing.” 

During his speech as a keynote speaker, Alyousef emphasized that no one should ever underestimate the power of the crowd, as he said it is not only a business-enhancing solution, but also a performance-enhancing solution for many areas including education, health care, transportation and other areas in both the public and private sectors. 

Mohammad Nadeem, marketing manager at TAM Development, said: “CSW Riyadh 2019 is targeting individuals who are already in the crowdsourcing and sharing-economy industry, those who are interested in the industry, and professionals in the fields of economy in general.”

“Vision 2030 is about building a vibrant society and a thriving economy, and crowdsourcing together with a sharing economy play a major role in achieving these two key pillars,” Alyousef said.


AMC launches Saudi Arabia’s first cinema loyalty program

Updated 15 January 2020

AMC launches Saudi Arabia’s first cinema loyalty program

AMC Cinemas has launched the first cinema loyalty program, along with a website and mobile application, in Saudi Arabia, ensuring that all updates and information are available for movie lovers here.

The loyalty program, AMC Da’era, is a first-of-its-kind experience that has been built specifically for the Saudi cinema goer. The app is designed to offer a personalized experience for each guest. With points being earned for every single riyal spent in AMC Cinemas, members keep ascending through each of the tiers by moving from Inner Circle to Select Circle and finally Elite Circle. Alongside each tier, the perks and benefits continue to expand from birthday, anniversary gifts, F&B discounts, free refills, and chances to win tickets to screenings and grand opening events. 

Being a member of AMC Da’era will give users a privilege to be the first to know about any advance tickets and cinema openings via a weekly newsletter.

Users can join AMC Da’era by signing with an AMC account on amccinemas.com or the AMC Cinemas app on iOS.

The new website amccinemas.com is set to be a one-stop digital hub for movie news and schedules in all AMC Cinemas, featuring advanced search tools that allow guests to narrow down their search and select a movie based on the name of the movie or the desired location. The handy booking system allows users to effortlessly purchase and book tickets online and once the transaction is completed, the tickets will be dropped into the visitors’ digital wallet. Moreover, the live chat option provides immediate real time support to help solve any problems and deliver all required information. 

The site also highlights any new food and drinks promotions for customers to benefit from. The new “Remind Me” function will keep cinema lovers always up to date. The website has been designed to be quite similar to amctheaters.com, the most visited entertainment site in the US.

“AMC Cinemas’ mobile application will allow guests to finalize everything in a seamless and speedy way. With a wide range of features that are available in both Arabic and English languages, booking a movie in AMC Cinemas will become a fun and on-the-go process,” a statement said.

AMC currently operates two theaters in Riyadh. According to Adom Aron, CEO of AMC, the company plans to open between eight and 10 theaters by June, between 12 and 20 theaters next year, and 50 theaters in the next three to four years.