India’s Apollo Tyres enters Saudi market via local distributor

Apollo Tyres Ltd. has announced its entry into Saudi Arabia through a tie-up with Al-Jomaih Tyres Company Limited.
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Updated 09 December 2019

India’s Apollo Tyres enters Saudi market via local distributor

Indian tire maker Apollo Tyres Ltd. has announced its entry into Saudi Arabia through a tie-up with Al-Jomaih Tyres Company Limited, which will be its exclusive distributor for the Kingdom. Apollo aims to “capture a sizable market share in the next couple of years,” focusing on the truck and bus radial and passenger tire sectors.

Saudi Arabia has an annual market potential of around 22 million tires. Apollo said it has set an “aggressive goal” of selling nearly 800,000 tires per year in the Kingdom within the next five years.

The agreement is the culmination of a long-term product and planning program, according to Shubhro Ghosh, Apollo’s group head, ASEAN, Middle East and Africa. 

“We are now ready with products suited to cater to the Saudi market, which is the largest and important replacement tire market in the Middle East region, through our dedicated team of sales and service professionals, and a very able business partner in Al-Jomaih Tyres,” Ghosh said.

Apollo, he added, expects its partnership with Manchester United football club to help position the group’s brand and products in the Saudi market. Tires sold in Saudi Arabia will be customized to meet the local market requirements and be covered by a five-year warranty from the date of manufacturing.

The premium Tier 2 market in Saudi Arabia is expanding rapidly, and Apollo “meets the need of local customers who are seeking quality products at competitive prices,” said Abdullah Al-Jomaih, CEO of Al-Jomaih Tyres.

Apollo set up a hub for the Middle East and Africa region in Dubai in 2011 and has since expanded its presence rapidly across the region, according to its statement.

Apollo Tyres Ltd. is an international tire manufacturer and a leading tire brand in India. The company has multiple manufacturing units in India and a unit each in the Netherlands and Hungary. The company markets its products under its two global brands — Apollo and Vredestein — and its products are available in more than 100 countries.


Cartier looks ahead to sparkling future in KSA

Updated 22 September 2020

Cartier looks ahead to sparkling future in KSA

RIYADH: As the Kingdom prepares to celebrate the 90th Saudi National Day this Wednesday, businesses — big and small — are taking part in the festivities with gusto. But few companies can put forward what international jewelry brand Cartier has prepared.

Saudi Arabia is a key market for the brand, and the company has been celebrating its National Day for three years now. This year, the celebrations are some of their most elaborate yet.

Cartier’s managing director for Saudi Arabia, Kalid Lanssari, said the brand unveiled a new film capsule featuring Cartier’s emblematic panther lighting up Al-Faisaliah Tower in green. Cartier is also offering all guests and clients across its boutiques a special treatment to celebrate the day and make a deeper connection with them.

“Doors have already been open to all guests in our new flagship boutique in Al-Faisaliah Tower since Sept. 15. This boutique offers clients a new elevated experience through exclusive salons and a best-in-class service,” Lanssari said.

The year 2020 has been a tough year for businesses in general, given the ongoing global pandemic and subsequent economic downturn, and even an international brand such as Cartier could not escape unscathed.

“Like most brands in the industry, we suffered major drawbacks because of the pandemic. With the beginning of lockdown and the closing of our boutiques, business was hugely affected. We, however, were agile and quickly launched phone sales and home delivery services to try and compensate for the boutiques’ closure and the lack of e-commerce services. On the more positive side, the appetite of people for timeless luxury has remained and that helped the business bounce back very quickly,” said Lanssari.

He said Cartier had gone through a thorough sanitization process and taken other precautions to ensure the safety of its customers and staff.

“We’ve learned that brands need to be agile and adopt a seamless omni-channel approach. We have accelerated our e-commerce project to offer clients a new channel to purchase our collections online while continuing to offer the best in-boutique experience,” he added.

According to Lanssari, this is only the beginning for Cartier in Saudi Arabia.

“We plan to accompany the Kingdom in its trajectory of transformation through close collaborations, business expansion, cultural events and more. In the last three years, we have discovered and developed many amazing Saudi talents that are now part of the Cartier family and will continue to grow these talents in the future. This region has always inspired us and will continue to be a rich source of inspiration for years to come,” he said.