India’s Apollo Tyres enters Saudi market via local distributor

Apollo Tyres Ltd. has announced its entry into Saudi Arabia through a tie-up with Al-Jomaih Tyres Company Limited.
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Updated 09 December 2019

India’s Apollo Tyres enters Saudi market via local distributor

Indian tire maker Apollo Tyres Ltd. has announced its entry into Saudi Arabia through a tie-up with Al-Jomaih Tyres Company Limited, which will be its exclusive distributor for the Kingdom. Apollo aims to “capture a sizable market share in the next couple of years,” focusing on the truck and bus radial and passenger tire sectors.

Saudi Arabia has an annual market potential of around 22 million tires. Apollo said it has set an “aggressive goal” of selling nearly 800,000 tires per year in the Kingdom within the next five years.

The agreement is the culmination of a long-term product and planning program, according to Shubhro Ghosh, Apollo’s group head, ASEAN, Middle East and Africa. 

“We are now ready with products suited to cater to the Saudi market, which is the largest and important replacement tire market in the Middle East region, through our dedicated team of sales and service professionals, and a very able business partner in Al-Jomaih Tyres,” Ghosh said.

Apollo, he added, expects its partnership with Manchester United football club to help position the group’s brand and products in the Saudi market. Tires sold in Saudi Arabia will be customized to meet the local market requirements and be covered by a five-year warranty from the date of manufacturing.

The premium Tier 2 market in Saudi Arabia is expanding rapidly, and Apollo “meets the need of local customers who are seeking quality products at competitive prices,” said Abdullah Al-Jomaih, CEO of Al-Jomaih Tyres.

Apollo set up a hub for the Middle East and Africa region in Dubai in 2011 and has since expanded its presence rapidly across the region, according to its statement.

Apollo Tyres Ltd. is an international tire manufacturer and a leading tire brand in India. The company has multiple manufacturing units in India and a unit each in the Netherlands and Hungary. The company markets its products under its two global brands — Apollo and Vredestein — and its products are available in more than 100 countries.


Expo 2020 tours announced for students

Updated 27 January 2020

Expo 2020 tours announced for students

EduVoyage, the educational travel arm of ITL World, showcased its collaboration with Expo 2020 Dubai at the 32nd Principals’ Conference held under the aegis of the Gulf Council of the Central Board of Secondary Education (CBSE). Representative principals from CBSE-affiliated schools in the Gulf region attended the four-day annual meet in Jaipur, India from Jan. 4 to 7.

During the conference, the EduVoyage team shared pertinent details of their planned programs designed to drive a global student and youth audience to Expo 2020 Dubai during the six-month event. EduVoyage is an authorized ticket reseller for the Expo 2020 Dubai, touted as “the greatest show in the world.” 

EduVoyage signed an agreement with Expo 2020 Dubai, whereby it will promote the event from an educational perspective.

“This conference is a great platform for senior academia to interact, explore new ideas and share their experiences, thereby giving Indian students residing in the GCC the benefit of cutting-edge teaching concepts and trends in this fast-paced age of technology,” said Shaik Shibli, head of marketing, EduVoyage.

Su Ramanathan, director, destination marketing at Expo 2020 Dubai, said: “The leadership of Expo 2020 Dubai and the UAE have always believed that the youth are the heart of the expo — they are an important part of our visitor group. With seven subject-themed, curated educational tours, the Expo 2020 Student Program will offer every student the opportunity to broaden their horizons by making the world their classroom. We are delighted to be collaborating with Eduvoyage as one of our authorized ticket resellers to bring this experience to life for students from all around the world.” 

Dr. Siddeek Ahmed, chairman and managing director, Eram Group, ITL World’s holding company, said: “From flights to accommodations, to visa support services, tours and insurance and everything in between, we have worked closely with the Expo 2020 to put together a holistic, one-of-a-kind experience that is certain to appeal to students and parents alike.”