DUBAI; Film and entertainment company Image Nation Abu Dhabi and Saudi Arabia-based Vision Entertainment have announced a new joint creative partnership to produce an animated television series that highlights the rich culture and historic treasures of the Kingdom and beyond.
Aptly entitled “Tamr,” the new Arabic language television series will feature animated adventures with the traditional Arabic fruit, dates.
In an official press statement, Princess Sarah bint Faisal bin Bandar Al-Saud, executive producer and co-founder of the company specializing in producing localized content, said: “We set out to create iconic characters that are rooted in our traditions and culture.
“The palm is such a big part of our history and heritage and the date is a ubiquitous staple in our homes, so we decided to bring the world of dates to life in a fun animated series for the whole family. We are creating this series to embody our rich heritage and culture and hope audiences of all ages across the region will relate to its authentic, homegrown story.”
The project is currently in pilot production, while series production is slated to begin in 2020.
The news comes just days after the iconic date palm trees were recognized by UNESCO in its list of Intangible Cultural Heritage of Humanity.
“The date palm, knowledge, skills, traditions and practices have played a pivotal role in strengthening the connection between people and the land in the Arab region, helping them face the challenges of the harsh desert environment,” the United Nations agency said in a statement.
Date palms were nominated for consideration by 14 countries: Saudi Arabia, Bahrain, Egypt, Iraq, Jordan, Kuwait, Mauritania, Morocco, Oman, Palestinian Territories, Sudan, Tunisia, the United Arab Emirates and Yemen.