Sayidaty’s lifestyle show ‘Girls Know’ reaches millions online

Sayidaty’s lifestyle show ‘Girls Know’ on Snapchat targets modern Arab women.
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Updated 17 December 2019

Sayidaty’s lifestyle show ‘Girls Know’ reaches millions online

Sayidaty’s lifestyle show “Girls Know” on Snapchat has amassed 2.1 million unique views from around the world, and 16 million overall views. The show targets the next generation of female readers of Sayidaty, a popular weekly Arabic and monthly English women’s magazine published by the Saudi Research and Publishing Company.

Known to be digitally savvy in its approach of engaging with its readers across all social media channels, Sayidaty discovered a huge untapped audience online and found a way to connect with them through this series.

Launched in November this year, “Girls Know” is the latest in Sayidaty’s portfolio of successful shows targeting young Arab women, between the ages of 18 to 25, providing them with light-hearted, bite-sized content on the issues that most affect them today. 

The show prides itself on understanding exactly what the modern Arab girl wants, and covers everything from social issues, female health, fitness, lifestyle, mental health, empowerment, to education, relationships and much more.

“‘Girls Know’ is an essential show for the generation of Arab girls who will inherit Sayidaty’s core values and heritage. This further demonstrates the need for such a show for the next generation of Arab women as well,” a statement said.

The first five episodes have attracted 1.38 million views to date, with the number of unique views from Saudi Arabia on the rise. Some of the most watched episodes revolve around health and fitness.

“Sayidaty plans to continue producing the next season of ‘Girls Know’ in January 2020, as it looks to remain emotionally in touch with its valued audience — the strong Arab women of the future,” the statement said.


Digital transformation to create 1 million Saudi jobs

Updated 21 September 2020

Digital transformation to create 1 million Saudi jobs

Speakers and experts at an international conference revealed that an estimated 1 million jobs are expected to be created in the Kingdom over the next five years, due to the acceleration of digital transformation in several industries and sectors during the COVID-19 pandemic.

Nasser bin Suleiman Al-Nasser, chief executive of the STC Group and head of the Digital Transformation Working Group of the Saudi B20 business group, participated in an interactive session titled “Digital Transformation: The Future After the COVID-19 Pandemic,” which was held recently and included the participation of representatives from the B20 business group in 20 countries.

Al-Nasser explained that future jobs will depend entirely on technology and innovation, noting the gender disparity in the field of technology. It is therefore significant to empower women entrepreneurs and work together with governments to create targeted employment programs, designed to involve and qualify women in the technical sector while encouraging their promotion to leadership positions.

“We need to ensure that young women receive training and guidance when they enter the job market or start their own businesses, and the Kingdom has adopted many initiatives and investments to qualify young men and women through education,” he said. “In 2019, the Kingdom allocated SR1 billion ($266 million) to support universities in preparing students for the job market.”

The Saudi B20 and OECD (Organization for Economic Cooperation and Development) organized a virtual meeting, where a number of key government actors and G20 members presented recommendations and exchanged experiences on future investments, digital transformation, sustainability and 5G-based digital solutions.

The Saudi business group is committed to providing recommendations that promote the implementation of robust policies through transparent dialogue and constructive cooperation with all relevant parties, supported by a group of international organizations that act as knowledge and communication experts. It is the official platform of the business community at the G20 summit, and plays a representative role for the private sector before the group.

Maadad Al-Ajmi, head of the working group of the B20 Saudi Arabia Integrity and Compliance and vice president and general counsel for legal affairs at STC, participated in a session dedicated to compliance and integrity. Nasser Al-Jareed, head of the Workers’ Communication Group of the B20 and director of the Workers’ Committees Support Program at STC, was also a participant.

The Kingdom has taken qualitative steps toward ensuring a speedy development toward digital transformation through the adoption of state-of-the-art telecommunications and ICT technology, thereby facilitating the transformation toward a knowledge economy and e-commerce. These efforts ultimately aim to achieve higher satisfaction rates and quality of living for both citizens and residents, facilitating their everyday lives.