Sayidaty’s lifestyle show ‘Girls Know’ reaches millions online

Sayidaty’s lifestyle show ‘Girls Know’ on Snapchat targets modern Arab women.
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Updated 17 December 2019

Sayidaty’s lifestyle show ‘Girls Know’ reaches millions online

Sayidaty’s lifestyle show “Girls Know” on Snapchat has amassed 2.1 million unique views from around the world, and 16 million overall views. The show targets the next generation of female readers of Sayidaty, a popular weekly Arabic and monthly English women’s magazine published by the Saudi Research and Publishing Company.

Known to be digitally savvy in its approach of engaging with its readers across all social media channels, Sayidaty discovered a huge untapped audience online and found a way to connect with them through this series.

Launched in November this year, “Girls Know” is the latest in Sayidaty’s portfolio of successful shows targeting young Arab women, between the ages of 18 to 25, providing them with light-hearted, bite-sized content on the issues that most affect them today. 

The show prides itself on understanding exactly what the modern Arab girl wants, and covers everything from social issues, female health, fitness, lifestyle, mental health, empowerment, to education, relationships and much more.

“‘Girls Know’ is an essential show for the generation of Arab girls who will inherit Sayidaty’s core values and heritage. This further demonstrates the need for such a show for the next generation of Arab women as well,” a statement said.

The first five episodes have attracted 1.38 million views to date, with the number of unique views from Saudi Arabia on the rise. Some of the most watched episodes revolve around health and fitness.

“Sayidaty plans to continue producing the next season of ‘Girls Know’ in January 2020, as it looks to remain emotionally in touch with its valued audience — the strong Arab women of the future,” the statement said.


MYNM launches BMW Mini Countryman in Kingdom

Updated 24 September 2020

MYNM launches BMW Mini Countryman in Kingdom

Mohamed Yousuf Naghi Motors Company (MYNM), the official BMW Group importer in Saudi Arabia, has launched the long-awaited and redefined five-door Mini Countryman.

“The new Mini Countryman is instantly recognizable as the biggest and most versatile member of the Mini model family. Characterized by its formidable performance, agility and personality, the model is perfect for motorists who crave individuality,” the company said. 

The spacious model not only has five fully fledged seats, but features a touchless-opening electric tailgate and a fold-out picnic bench, which is compactly stowed away in the car’s luggage compartment.

From the outside, the model boasts a distinctive silhouette with a
reimagined radiator grille that underlines the Countryman’s powerful design. Adorned with the Union Jack pattern, the rear lights emphasize Mini’s history and its rugged yet contemporary new look.

The Countryman’s interior design includes ergonomically optimized controls for ease of access, which both the driver and the front seat passenger can enjoy, alongside LED lighting that adds a stylish ambiance to the cockpit.

Under the hood, the ALL4 all-wheel drive system provides a noticeable boost in terms of traction, driving stability and agility. Adding to the enhanced engines portfolio, the vehicle achieves a balance between driving fun and fuel consumption. In terms of power, the Mini TwinPower Turbo technology is used on both 3- and 4-cylinder petrol engines, which provides a power range between 100 KW/ 136 hp to 225 KW/ 306 hp. Meanwhile, the Mini Cooper Countryman ALL4 also features an 8-speed Steptronic transmission.

Mark Notkin, BMW Group  managing director at MYNM, said: “As one of our most versatile models, the Mini Countryman has always been the ideal car for our most daring buyers. Defined by its supreme mobility, the Mini Countryman can take on any terrain, whether it be city streets or more rugged paths.

“As the presence of the Mini Countryman grows in the region, we are confident that this launch will prove valuable among customers who are looking for adventure-level performance in the compact segment.”