An Egyptian company helps local businesses adopt AI

An Egyptian company helps local businesses adopt AI
Cairo-based digital transformation firm Synapse Analytics has been exploring AI’s benefits in market sectors ranging from robotics to banking. (Supplied)
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Updated 20 December 2019

An Egyptian company helps local businesses adopt AI

An Egyptian company helps local businesses adopt AI
  • AI is expected to make an economic contribution of $320bn by 2030 in the MENA region
  • Cairo-based venture experimenting with integration of AI in a variety of sectors

CAIRO: An Egyptian technology business is aiming to help regional enterprises benefit from the use of artificial intelligence (AI).

AI is being relentlessly integrated into the fundamentals of business and everyday life, demonstrating exceptional potential for boosting the global economy.

In the Middle East and North Africa (MENA) region, the new technology is expected to make an economic contribution of $320 billion (SR1.2 trillion) by 2030, with gains expanding annually by between 20 percent and 34 percent.

Saudi Arabia is forecast to be the chief beneficiary of this trend as it adds an estimated $135.2 billion to its gross domestic product, with the Neom smart city project being a clear sign of the Kingdom’s commitment to technology and AI.

On the other hand, there has never been a more controversial time for AI, not just in the region but also around the globe.

While companies are excited to explore its use to obtain insights that can help them transform their products and services, employees are fearful of losing their jobs to AI-powered bots.

“AI is trendy now, and there are so many talks and events about it, (but) many executives might agree that despite all the interest, tangible business results are scarce,” said Ahmed Abaza, co-founder and CEO of Synapse Analytics, an Egyptian digital transformation company helping businesses adopt AI solutions.

Founded in January 2018 by 29-year-old Abaza and Galal El-Beshbishy, 24, the Cairo-based venture has been experimenting with a variety of market sectors — from robotics to banking — and utilizing AI for everything, from image tracking and analysis to business analytics.

The company’s ultimate goal is to revisit how AI could be Incorporated within enterprises. In spite of an influx of funds into AI business adoption, Abaza believes that firms can easily fall victim to the powerful hype surrounding the technology instead of making results-driven investments.

Dr. Mark Esposito, the instructor of Harvard’s two-day intensive AI in Business program, shares this view, with one publication quoting him as saying that “the low-hanging fruit is recognizing where in the value chain (companies) can improve operations. AI does not start with AI. It starts at the company level.”

However, this is not the only challenge for the region’s AI sector. Many executives that Synapse Analytics worked with could not understand the potential of the technology.

“Pitching that we could save 15 percent of their working capital using AI seemed too good to be true,” said Abaza.

IT personnel were not exposed to much AI, either, which made them demand extensive testing and led to project delays.

Finding and maintaining talent was another challenge for the fledgling industry.

Abaza said that a good AI engineer was a person with comprehensive knowledge across multiple domains, including software development, IT, statistics and mathematics, plus a hefty dose of business acumen.

Synapse Analytics currently has a team of more than 30 employees, all from highly diversified backgrounds.

“Retaining these talents in the Egyptian market could be a bit challenging since competent AI engineers and data scientists are in huge demand globally,” Abaza added.

To make it easier for businesses to tap into AI, the company is transforming the services it offers into products.

The first one, Azka Vision, is an AI suite designed to collect data from surveillance cameras and CCTVs to provide material for actionable insights.

Two more products are expected to launch soon, including Azka Analytics, an end-to-end supply chain optimization platform using AI that will help companies cut operational costs.

According to Abaza, Synapse Analytics is a profitable operation with a range of local and international clients across the retail, fashion, and finance industries.

His aim is for the company to become a big data and AI lab not only for businesses but for economies, too.

•  This report is being published by Arab News as a partner of the Middle East Exchange, which was launched by the Mohammed bin Rashid Al Maktoum Global Initiatives and the Bill and Melinda Gates Foundation to reflect the vision of the UAE prime minister and ruler of Dubai to explore the possibility of changing the status of the Arab region. 


Oil prices rise as market awaits deal output deal

Updated 03 December 2020

Oil prices rise as market awaits deal output deal

Oil prices rise as market awaits deal output deal
  • OPEC and its allies create uncertainty with two-day delay to meeting to decide whether to increase production

LONDON: Oil prices rose on Wednesday as the market awaited a pact from producers on output, which many traders expect will continue to be reined in, and Britain’s approval of a COVID-19 vaccine gave hopes for a demand recovery a boost.

Prices were hit earlier by a surprise build in oil inventories in the US and as OPEC and its allies created uncertainty with a two-day delay to a formal meeting to decide whether to increase production in January.

Brent crude oil futures were up 1.9 percent at $48.31 in late afternoon trade in London, while West Texas Intermediate crude was also up about 2 percent to $45.46.

Industry data from the American Petroleum Institute showed US crude inventories rose by 4.1 million barrels last week, compared with analysts’ expectations in a Reuters poll for a draw of 2.4 million barrels.

The Organization of the Petroleum Exporting Countries (OPEC), Russia and other allies, a group known as OPEC+, postponed talks on next year’s oil output policy to Thursday from Tuesday, according to sources.

The group this year imposed production cuts of 7.7 million barrels per day (bpd) as the coronavirus pandemic hit fuel demand.

It had been widely expected to roll those reductions over into January-March 2021 amid spikes in COVID-19 cases.

But the UAE said this week that even though it could support a rollover, it would struggle to continue with the same deep output reductions into 2021.

“Energy markets will remain on edge until OPEC+ gets past tomorrow’s meeting. Oil prices should continue to have underlying support as vaccine makers announce start dates for beginning immunizations,” he added.

Britain on Wednesday became the first western country to approve a COVID-19 vaccine, jumping ahead of the US and the EU in what may be a first step toward a return to normal life and boost to oil consumption.